Guide to CPC Strategies for Crossborder Ecommerce Growth

Guide to CPC Strategies for Crossborder Ecommerce Growth

This article delves into the importance of CPC (Cost Per Click) in cross-border e-commerce. It explains the calculation method and provides practical strategies such as keyword selection, ad copy optimization, and geographic targeting. The goal is to help sellers reduce advertising costs, improve ad performance and return on investment, and ultimately achieve business growth. By implementing these strategies, sellers can optimize their CPC campaigns for better efficiency and maximize their marketing budget.

Domestic Deals Fuel Q2 Logistics Transportation MA Rebound

Domestic Deals Fuel Q2 Logistics Transportation MA Rebound

PwC's report reveals a surge in both volume and value of M&A deals in the logistics and transportation sector during the second quarter, with domestic transactions dominating. Shipping and freight segments witnessed significant M&A activity, fueled by strong interest from financial investors. Looking ahead, lean operations and value creation will be crucial for success in this evolving landscape. The report highlights the ongoing consolidation within the industry and the increasing importance of strategic partnerships.