Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and Nios Influencer Marketing Boosts European EV Sales

Xpeng and NIO successfully entered the European market by collaborating with local influencers, leveraging authentic content and user perspectives. Xpeng gained trust in France through partnerships with 100 BORNES, while NIO enhanced its international visibility and technological image with K1CarTV and Battle Point. This case highlights that precise audience targeting, high-quality content, long-term partnerships, and data-driven strategies are crucial for successful brand globalization. These collaborations built trust and credibility, proving influencer marketing's effectiveness in navigating new markets and connecting with European consumers.

01/15/2026 Logistics Industry Insights
Read More
Amazon FBA Guide Aims to Boost European Market Sales

Amazon FBA Guide Aims to Boost European Market Sales

This article delves into Amazon's European Station FBA service, highlighting its core advantages in improving efficiency and optimizing customer experience. It details both standard FBA warehousing and multi-channel fulfillment models, analyzes the cost structure including storage and delivery fees, and proposes compliance, taxation, and inventory management considerations and optimization strategies. Aiming to help sellers efficiently tap into the European market, the article provides practical insights for maximizing profitability and navigating the complexities of FBA in Europe.

01/19/2026 Logistics Encyclopedia
Read More
Amazon Expands European Export Program to 30 Emerging Markets

Amazon Expands European Export Program to 30 Emerging Markets

Amazon's European export program is upgraded, allowing sellers to directly sell existing products to over 30 emerging European markets without additional translation or listing transfer. This initiative aims to help sellers expand their market reach and seize the opportunities in emerging e-commerce markets, providing new growth avenues. Sellers can now easily tap into a wider customer base and boost sales by leveraging Amazon's existing infrastructure and streamlined processes for international expansion. This simplifies the process of entering new markets and reduces the barriers to entry for European e-commerce.

01/22/2026 Logistics
Read More
Pet Wigs Gain Popularity in US and European Markets

Pet Wigs Gain Popularity in US and European Markets

Pet wigs are becoming popular in the European and American markets, presenting opportunities for cross-border sellers. Key factors include material selection, design, and pricing. The European and American markets hold significant potential, with Halloween and Christmas being peak seasons. Success hinges on carefully selecting products, precise marketing, and cultivating niche markets. Potential risks include quality concerns, aesthetic differences, and competition, requiring careful consideration and mitigation strategies. Focusing on these aspects can help sellers capitalize on this growing trend and achieve success in the pet wig market.

01/23/2026 Logistics Industry Insights
Read More
CMA CGM Merges European Shortsea Brands As Market Shifts

CMA CGM Merges European Shortsea Brands As Market Shifts

CMA CGM's integration of Containerships and MacAndrews marks the end of another established shipping company's independent existence. This consolidation aims to create a leading intra-European brand, improve operational efficiency, and strengthen regional coverage. The deployment of LNG-powered vessels demonstrates CMA CGM's commitment to green shipping. The accelerated reshuffling of the shipping industry suggests a future filled with uncertainty and change.

01/28/2026 Logistics
Read More
Supply Chain Dive Launches Tip Line for Industry Insights

Supply Chain Dive Launches Tip Line for Industry Insights

Supply Chain Dive opens a leak channel to uncover in-depth and impactful supply chain news through insider information from readers. This channel focuses on collecting news tips, not feedback or press releases. Readers can submit information via a designated form, collectively contributing to deeper industry reporting. We aim to surface critical issues and trends that might otherwise go unnoticed, providing our audience with a more comprehensive understanding of the supply chain landscape. Your insights can help us shape the future of supply chain journalism.

01/06/2026 Logistics
Read More
Bath Body Works Cuts Product Line to Boost Sales

Bath Body Works Cuts Product Line to Boost Sales

Bath & Body Works plans to streamline its SKUs starting in 2026, exiting certain product categories. This initiative aims to optimize operations, reduce costs, and enhance the consumer experience, ultimately reshaping growth. The SKU rationalization is a key component of a broader retail strategy focused on efficient inventory management and improved profitability. By focusing on core products and simplifying its offerings, Bath & Body Works hopes to create a more focused and appealing shopping experience for its customers.

01/08/2026 Logistics Industry Insights
Read More
Shenzhen Launches Dedicated Logistics Line to Boost Russia Trade

Shenzhen Launches Dedicated Logistics Line to Boost Russia Trade

This article delves into the core advantages of the Shenzhen-Russia DDP (Delivered Duty Paid) shipping line, including efficient and fast air freight transit times, simplified DDP all-inclusive tax services, transparent and controllable end-to-end visibility management, secure and reliable professional team support, and cost-effective pricing. It also addresses frequently asked questions regarding cargo types and factors influencing prices, providing a reference for businesses to choose the appropriate logistics solutions. The focus is on streamlining the China-Russia trade process through reliable and transparent logistics.

01/26/2026 Logistics
Read More
LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads Drive Growth in Japan Taiwan and Thailand

LINE Ads is the official advertising platform launched by LINE, covering markets such as Japan, Taiwan, and Thailand. It boasts a high penetration user base and diverse ad formats. Through precise targeting and a comprehensive advertising management platform, LINE Ads helps cross-border e-commerce businesses and brands efficiently reach their target audience, build brand awareness, and achieve sales growth. It provides tools for effective campaign management and performance tracking, making it a valuable resource for businesses looking to expand their reach in the Asian market.

02/03/2026 Logistics Industry Insights
Read More
Chinas Huaianrussia Shipping Line Cuts Costs with Dual Clearance

Chinas Huaianrussia Shipping Line Cuts Costs with Dual Clearance

This paper delves into the cost structure of the DDP (Delivered Duty Paid) shipping line from Huaian to Russia, encompassing transportation fees, customs clearance fees, duties, VAT, and warehousing costs, providing market price references. Furthermore, it proposes cost optimization strategies such as selecting appropriate transportation modes, accurately declaring cargo value, and optimizing cargo packaging. These strategies aim to help businesses reduce logistics costs and enhance their competitiveness in Sino-Russian trade.

02/05/2026 Logistics
Read More