Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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Google Ads Guide Optimizing Keyword Targeting for Campaigns

Google Ads Guide Optimizing Keyword Targeting for Campaigns

This article provides an in-depth analysis of the Google Search Ads creation process and optimization techniques, focusing on keyword strategies to help you achieve efficient customer acquisition. By understanding keyword match types, ad hierarchy structure, and real-world examples, this article aims to help advertisers avoid invalid clicks, precisely reach their target audience, and improve ad conversion rates. It offers practical guidance on selecting the right keywords and structuring campaigns for maximum impact and ROI.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Guide Key Strategies for Product Selection

Amazon Sellers Guide Key Strategies for Product Selection

This article provides an in-depth analysis of Amazon product selection strategies, covering fundamental principles, data analysis, pitfalls to avoid, and sources of inspiration. It offers comprehensive guidance on identifying potential products and analyzes the success of private labels through real-world case studies. The aim is to help you create bestsellers and capitalize on the Amazon marketplace. It delves into various aspects of product research and validation, providing actionable insights for building a profitable Amazon business.

12/29/2025 Logistics Encyclopedia
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Etsy Sellers Face Account Suspension Risks Key Avoidance Tips

Etsy Sellers Face Account Suspension Risks Key Avoidance Tips

This article deeply analyzes the five core reasons for real Etsy shops being suspended, including frequent IP changes, products not aligning with the platform's positioning, untruthful shop registration information, intellectual property issues, and initial order review failures. It provides detailed strategies for addressing each reason, guiding sellers on how to appeal and seek professional help. The aim is to assist sellers in building a safe and stable shop on Etsy, avoiding common pitfalls and navigating the platform's policies effectively.

12/30/2025 Logistics Encyclopedia
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Beijing Airport Customs Clearance Guide for Export Returns

Beijing Airport Customs Clearance Guide for Export Returns

This article focuses on the issue of export returns, using Beijing Airport as an example. It elaborates on the operational procedures and precautions of export returns from ten aspects: analysis of return reasons, timeliness management, identification of trade methods, export tax rebate processing, subsequent cargo handling, document preparation, foreign exchange management regulations, special cargo declaration, terminal and warehousing selection, and customs broker selection. The aim is to help foreign trade companies efficiently and compliantly handle return matters and minimize losses.

02/21/2025 Customs Knowledge
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Industry Veteran Shares Key Insights for Freight Forwarders

Industry Veteran Shares Key Insights for Freight Forwarders

This article focuses on the experience sharing of a freight forwarding forum user, "Roadman123," emphasizing the importance of details in freight forwarding work, precautions for container pick-up operations, and the value of freight forwarding experience exchange. By analyzing Roadman123's interactions and past issues, it provides a pitfall avoidance guide and learning suggestions for freight forwarders, aiming to improve work efficiency and avoid potential risks. It highlights practical tips and lessons learned to help practitioners navigate the complexities of the industry.

08/23/2025 Logistics Encyclopedia
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Freight Forwarders Prioritize Community Engagement and Knowledge

Freight Forwarders Prioritize Community Engagement and Knowledge

This paper analyzes the behavioral patterns of a user named FREEDOM on the Jiyun Baodian forum, focusing on their personal homepage data. It aims to reveal the needs and challenges of freight forwarders in knowledge acquisition and experience exchange. By examining FREEDOM's activities, the study provides insights into the ecosystem of the freight forwarding community. Finally, it proposes suggestions for enhancing the value and effectiveness of freight forwarder communities by better addressing the specific knowledge and networking requirements of its members.

08/23/2025 Logistics Encyclopedia
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Freight Forwarding Guide Managing Late Arrival Notices

Freight Forwarding Guide Managing Late Arrival Notices

This article targets novice freight forwarders, focusing on obtaining late departure notices, information inquiry channels, and experience exchange. It emphasizes the importance of building good relationships with shipping companies and provides various information inquiry channels to help novice freight forwarders grow quickly. The discussion covers practical tips and resources to navigate the complexities of freight forwarding, ensuring new professionals can efficiently track shipments and communicate effectively with partners and clients. Ultimately, it aims to accelerate the learning curve for newcomers in the industry.

08/23/2025 Logistics Encyclopedia
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Banco Agrcola El Salvador SWIFT Codes Ease Global Transfers

Banco Agrcola El Salvador SWIFT Codes Ease Global Transfers

This article provides a comprehensive guide to the SWIFT code of Banco Agricola, S.A. in El Salvador, including the primary code CAGRSVSSXXX, branch codes, headquarters information, and usage scenarios. It emphasizes the importance of verifying information before initiating remittances and suggests choosing remittance channels with better exchange rates. A disclaimer is also included for informational purposes. This guide aims to assist individuals and businesses in accurately and efficiently conducting international money transfers to and from Banco Agricola in El Salvador.

09/03/2025 International Settlement
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Guide to Sending Money to Rwandas Development Bank Via SWIFT

Guide to Sending Money to Rwandas Development Bank Via SWIFT

This article provides a detailed explanation of the Development Bank of Rwanda's SWIFT code, BRDRRWRWXXX. It delves into the significance of SWIFT codes in cross-border remittances, their usage scenarios, and potential issues encountered. The importance of verifying information, understanding fees, and exchange rates is emphasized. This aims to assist readers in conducting international remittances safely and efficiently. The article covers key aspects to ensure a smooth and secure transaction process when dealing with international money transfers through the Development Bank of Rwanda.

09/03/2025 International Settlement
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