Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google Updates Algorithm to Boost EEAT Combat Spam in SEO

Google's December algorithm updates focused on enhancing user experience and combating spam. The Helpful Content update emphasizes the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness), demanding content based on real-world experience, professionalism, authority, and reliability. The Spam update utilizes the SpamBrain system to combat spam backlinks and other black-hat SEO practices. Cross-border e-commerce businesses should prioritize content quality, user experience, and avoid black-hat SEO tactics to thrive amidst algorithm changes.

01/05/2026 Logistics Industry Insights
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Bill of Lading Operation Process Explained: Key Steps from Shipping to Bill Exchange

Bill of Lading Operation Process Explained: Key Steps from Shipping to Bill Exchange

This article delves into the operations of bills of lading, highlighting the differences between original and electronic releases, and the relationships among freight forwarders, shippers, shipping companies, and destination port agents. It particularly focuses on the distinctions between direct bills and freight forwarder bills, aiding readers in clarifying the key stages in the bill of lading process, thereby enhancing efficiency and accuracy in shipping.

07/16/2025 Logistics Encyclopedia
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Global Shipping Market Freight Rate Survey Challenges and Opportunities in a New Pattern

Global Shipping Market Freight Rate Survey Challenges and Opportunities in a New Pattern

This article provides an in-depth analysis of the fluctuations in global shipping market freight rates from late August to September, covering routes from China to Latin America, Europe, North America, East Africa, and Southeast Asia. It reveals the challenges and opportunities across various routes, offering crucial market insights for shippers and logistics professionals.

08/19/2024 Logistics Industry Insights
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The Relationship Between Freight Rate and Shipping Cost: Key Connections and Market Impacts

The Relationship Between Freight Rate and Shipping Cost: Key Connections and Market Impacts

This article explores the definitions of freight rates and shipping costs and their interrelationship. It indicates that the freight rate represents the price of transportation labor, which directly influences the supply and demand dynamics of the shipping market. In contrast, the shipping cost is the compensation paid by the shipper to the carrier for completing the transportation of goods. The calculation of shipping costs relies on the product of freight rates and transportation volume.

07/21/2025 Logistics Encyclopedia
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Amazon Tightens Product Listing Rules on Color Size Brand

Amazon Tightens Product Listing Rules on Color Size Brand

Amazon will update its product information and brand name policies for the US, Europe, and Japan marketplaces in June. Sellers should pay attention to mandatory attributes like color and size, and standardize brand identification to avoid impacting sales due to incomplete information or brand confusion. Proactively adapting to policy changes is crucial for sellers' continued success on the Amazon platform. This update requires sellers to ensure their listings comply with the new guidelines to maintain smooth operations and avoid potential penalties.

12/31/2025 Logistics
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Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

This article provides an in-depth analysis of common bugs faced by sellers after the OZON platform update and offers practical solutions. It covers various aspects, including backend display anomalies, missing menus, account login issues, category commissions, language bugs, identity verification, and logistics settings. The aim is to help sellers successfully navigate the challenges brought by the platform update, seize opportunities, and achieve business growth. This guide offers actionable insights to resolve technical difficulties and optimize performance on the updated OZON platform.

01/16/2026 Logistics Industry Insights
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Fed Keeps Rates Unchanged Amid Trade Uncertainty

Fed Keeps Rates Unchanged Amid Trade Uncertainty

The Federal Reserve has paused interest rate hikes again, keeping the federal funds rate unchanged, mainly due to economic uncertainty. Ongoing trade friction exacerbates supply chain risks and poses challenges to inflation control. The future direction of interest rate policy depends on factors such as inflation data and trade policies. The US economy continues to face uncertainty.

01/07/2026 Logistics Industry Insights
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SEO Guide Recovering From Google Algorithm Updates

SEO Guide Recovering From Google Algorithm Updates

Facing a sudden drop in website ranking and traffic due to Google algorithm updates? This guide provides a detailed recovery plan. It outlines a three-step process: deeply understanding the update, developing an action plan, and strategically updating content. Learn how to quickly and efficiently restore your website's ranking and traffic, turning adversity into opportunity. Key strategies include understanding Google's intent behind the update, precisely identifying affected content, and prioritizing critical pages. Effectively addressing these elements is crucial for navigating algorithm updates and achieving successful website recovery.

01/06/2026 Logistics Industry Insights
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Best Practices for Converting Swazi Lilangeni to US Dollars

Best Practices for Converting Swazi Lilangeni to US Dollars

This report discusses how to exchange Swazi lilangeni (SZL) for US dollars (USD), emphasizing the importance of market exchange rates and their fluctuations on individuals and businesses. By focusing on real-time exchange rates and information from exchange platforms, it aids readers in facilitating more effective international transactions.

08/19/2025 Exchange Rate Query
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