Lowes Expands Rural Reach Overhauls Supply Chain
Lowe's is undergoing a strategic overhaul, focusing on targeted expansion, penetrating rural markets, restructuring its logistics system, and collaborating with third-party platforms. Leveraging data-driven store site selection, customized product assortments for rural locations, an efficient three-tiered node-based supply chain network, and online expansion of long-tail SKUs, Lowe's aims to create a more resilient and competitive omnichannel home improvement retail landscape. This comprehensive approach seeks to enhance customer reach and operational efficiency across diverse market segments.









