Building An Efficient Experience Supply Chain Moat For The New Consumption Era

Building An Efficient Experience Supply Chain Moat For The New Consumption Era

This article explores the channel transformations in the fast-moving consumer goods (FMCG) industry in the new consumption era. It analyzes how brands cope with consumer-driven challenges and fragmented demands by building a dynamic supply chain fulfillment network for an omnichannel strategy. The case study of TingTong Logistics showcases its successful experiences in enhancing supply chain efficiency and user experience. It emphasizes the importance of leveraging digital transformation and AI technology to boost competitiveness.

07/24/2025 Logistics
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Google Ads Strategies Boost Crossborder Ecommerce Sales

Google Ads Strategies Boost Crossborder Ecommerce Sales

This article delves into often-overlooked key points in Google Ads campaigns, including precisely targeting geographic regions and time slots, improving ad quality score, and carefully selecting keyword match types. By optimizing these aspects, businesses can effectively avoid budget wastage, enhance ad performance, and ultimately achieve their cross-border promotion goals. Focusing on these elements is crucial for maximizing ROI and ensuring efficient ad spend in international markets.

12/29/2025 Logistics Industry Insights
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Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon Updates Seller Capacity Policy Key Strategies to Adapt

Amazon's new storage policy might introduce paid storage expansion. This article delves into the details, including the shift from quantity-based to volume-based restrictions, monthly IPI score assessments, and the inclusion of in-transit inventory. It also cautions sellers about the risks of the 'Direct Shipping Policy' and shares tips for expanding storage during peak seasons. The aim is to help sellers effectively address storage challenges while maintaining compliant operations.

01/05/2026 Logistics Industry Insights
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Enhancing Logistics Service Experience: A Comprehensive Analysis of Scheduled Shipping and Evaluation Rules

Enhancing Logistics Service Experience: A Comprehensive Analysis of Scheduled Shipping and Evaluation Rules

This article introduces the mechanism of free shipping appointments and the rules of evaluations. The appointment system allows users to communicate with logistics providers, ensuring service satisfaction. Users can easily book online, view orders, and leave reviews after service completion. The review system aims to provide references for other users while encouraging logistics companies to improve service quality.

07/18/2025 Logistics
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Cracking The Last Mile Dilemma Focusing On The Human Factor And Customer Experience

Cracking The Last Mile Dilemma Focusing On The Human Factor And Customer Experience

The quality of last mile services directly impacts customer experience. Case analyses reveal that many express delivery platforms face numerous issues in human resource management, delivery capability, and cost collection. To improve service quality, it is essential to raise the franchise threshold, formally assess delivery rates, and moderately adjust delivery fees to ensure that outlets can operate normally, thereby enhancing customer satisfaction.

07/22/2025 Logistics
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Google Ads Costs Surge Prompting Optimization Strategies

Google Ads Costs Surge Prompting Optimization Strategies

This article delves into five major reasons for the rising Cost-Per-Click (CPC) in Google Ads, including Smart Bidding, ad placement competition, industry competition, declining Quality Score, and imprecise search terms. It proposes corresponding strategies to help advertisers optimize their campaigns and improve their return on investment (ROI). The analysis aims to provide actionable insights for managing CPC effectively and maximizing the performance of Google Ads campaigns in a competitive landscape.

12/29/2025 Logistics Industry Insights
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Amazon Introduces Capacity Monitor for FBA Sellers

Amazon Introduces Capacity Monitor for FBA Sellers

Following Amazon's new FBA storage policy, the capacity monitor has become a crucial tool for sellers' refined operations. This article provides an in-depth interpretation of the new policy, offers practical guidance on requesting overage capacity, and proposes operational strategies such as improving the IPI score and accurately forecasting sales. These strategies aim to help sellers reduce costs and increase efficiency on the Amazon platform, ultimately maximizing profitability under the new storage limitations.

12/30/2025 Logistics
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Douyin Shop Sellers Boost Sales With Optimized Product Images

Douyin Shop Sellers Boost Sales With Optimized Product Images

This article details the importance of white background images for products in Douyin Shops and provides practical methods for batch generation. These include using the "Miaoshou" tool, leveraging Douyin's built-in smart matting feature, and utilizing "Meitu Wang" for refined processing. It also emphasizes the importance of optimizing the main image and avoiding violations. The goal is to help merchants improve their product quality score, gain more platform-recommended traffic, and ultimately increase sales.

12/30/2025 Logistics Encyclopedia
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