Opinion Consumers Boost Crossborder Ecommerce Growth

Opinion Consumers Boost Crossborder Ecommerce Growth

This paper delves into the application of KOC (Key Opinion Consumer) marketing in cross-border e-commerce. It analyzes the differences between KOCs and KOLs, and proposes strategies for building private domain traffic using KOCs. The research highlights the authenticity and cost-effectiveness advantages of KOC marketing. It emphasizes the importance of selecting suitable KOCs, maintaining authenticity, and establishing long-term partnerships to maximize the effectiveness of KOC campaigns in driving traffic and sales within the cross-border e-commerce landscape.

01/22/2026 Logistics Industry Insights
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Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

Ecommerce Brands Turn to Key Opinion Consumers for Affiliate Growth

This article unveils the ultimate weapon for driving traffic to independent websites: KOC affiliate marketing. It outlines five key steps: precisely targeting social media platforms, broadly searching for KOCs, initiating collaborations with product testing, escalating affiliate partnerships with paid collaborations, and amplifying ROI through data analysis. This approach helps independent website sellers achieve higher conversions at a lower cost, addressing the challenge of expensive yet ineffective influencer marketing. It offers a cost-effective alternative leveraging the authenticity and relatability of Key Opinion Consumers.

12/31/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces New Customs Valuation Challenges

Crossborder Ecommerce Faces New Customs Valuation Challenges

The World Customs Organization released Advisory Opinion 4.19, clarifying how to handle royalties that include both patent rights for imported raw materials and trademark rights for the final product in customs valuation. This opinion aims to enhance valuation certainty, reduce trade friction, and assist businesses in tax planning. It offers valuable guidance for cross-border e-commerce and import-export enterprises, particularly regarding the treatment of royalties in determining customs value. The advisory opinion provides a framework for consistently applying valuation principles to complex licensing agreements.

01/05/2026 Customs Knowledge
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New Global Guidelines Clarify Customs Valuation of Franchise Fees

New Global Guidelines Clarify Customs Valuation of Franchise Fees

The World Customs Organization issued a new advisory opinion clarifying that franchise fees should not be included in the customs valuation of imported goods under specific circumstances. Originating from a Mexican case and confirmed by the Technical Committee on Customs Valuation, this opinion aims to reduce import costs for businesses and enhance customs valuation transparency. Companies should study the opinion, assess their franchise agreements, and communicate with customs authorities to ensure valuation compliance and capitalize on trade opportunities. This helps in correctly determining the dutiable value and avoiding potential penalties.

01/26/2026 Customs Knowledge
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Crossborder Ecommerce Faces Customs Valuation Challenges

Crossborder Ecommerce Faces Customs Valuation Challenges

The World Customs Organization issued Advisory Opinion 23.1, clarifying that low-price transactions of flash sale goods can be used as a basis for customs valuation, provided they comply with the Valuation Agreement and the transaction is genuine and valid. This opinion guides cross-border e-commerce enterprises in compliant declaration, reduces trade risks, and provides customs authorities with scientific valuation methods, promoting the healthy development of cross-border e-commerce. It emphasizes adherence to existing valuation principles while acknowledging the unique characteristics of flash sales.

01/05/2026 Customs Knowledge
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New Customs Rules Affect Licensing Fees Royalties

New Customs Rules Affect Licensing Fees Royalties

The World Customs Organization (WCO) has released new Advisory Opinion 4.19 on customs valuation, addressing the complex valuation issues related to royalties and license fees under Article 8.1(c) of the Customs Valuation Agreement. This opinion clarifies the valuation principles for single royalties encompassing both patents and trademarks. It assists businesses in accurately calculating import costs, reducing valuation disputes, and promoting the healthy development of international trade. This guidance aims to provide clarity and consistency in the application of customs valuation rules related to intellectual property rights.

01/26/2026 Customs Knowledge
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Expert Guide to Tracking International Packages

Expert Guide to Tracking International Packages

This article details five primary methods for tracking the status of international express shipments: official website tracking, third-party tracking platforms, mobile app tracking, e-commerce platform tracking, and contacting customer service. Mastering these methods will empower readers to easily track their international packages and eliminate anxious waiting. Learn how to stay informed about your shipment's journey from origin to destination with these practical tips. This guide provides a comprehensive overview of available resources for efficient international package tracking.

11/03/2025 Logistics
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Expert Tips for Shipping Sneakers Safely

Expert Tips for Shipping Sneakers Safely

This article, from a data analyst's perspective, delves into packaging strategies for shipping shoes via express delivery. It offers advice on size selection, packing techniques, and risk mitigation. By providing standardized processes, size selection recommendations, and risk avoidance measures, the aim is to help readers minimize transportation risks, ensure shoes arrive safely, and enhance the overall user experience. The focus is on practical tips to improve the security and reliability of shoe shipments.

12/30/2025 Logistics Encyclopedia
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Alixpartners Expert Analyzes Freight Logistics Challenges

Alixpartners Expert Analyzes Freight Logistics Challenges

AlixPartners expert Marc Iampieri analyzes key factors impacting freight logistics, including peak season consumer trends, port labor negotiations, interest rate policies, freight rate volatility, and tariff policies. He emphasizes that companies need to strengthen risk management, optimize supply chain networks, improve operational efficiency, enhance collaboration with carriers, and embrace digital transformation to address challenges and seize opportunities. These strategies are crucial for navigating the evolving landscape and maintaining a competitive edge in the freight logistics industry.

01/07/2026 Logistics Industry Insights
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Amazon Operations Salary Negotiation Expert Tips

Amazon Operations Salary Negotiation Expert Tips

This article reveals common "hidden rules" used by HR in Amazon Operations interviews during salary negotiations, including promising future benefits, pressuring on salary increase expectations, and downplaying candidates' abilities. For each scenario, it provides advanced strategies and supplementary negotiation techniques. The goal is to empower job seekers to take control during interviews and successfully secure their desired salary package. This guide aims to equip candidates with the knowledge and skills to effectively navigate the salary negotiation process and achieve a favorable outcome.

12/31/2025 Logistics Industry Insights
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