Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
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Ecommerce Sellers See Postworld Cup Sales Boom

Ecommerce Sellers See Postworld Cup Sales Boom

Although the World Cup has concluded, the gold-mining opportunities it brought to cross-border e-commerce continue. Argentina's victory triggered the 'Messi effect,' leading to a surge in sales of related merchandise. Trading cards have become a new top seller. Product selection should focus on team merchandise, souvenirs, and sports equipment. It's crucial to operate in compliance and avoid intellectual property risks. Seize the tail end of the World Cup to achieve sustained order surges.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Optimize Sponsored Brands for Growth

Amazon Sellers Optimize Sponsored Brands for Growth

This article delves into Amazon Sponsored Brands ads, explaining their definition and value. It proposes three core strategies: brand development, keyword optimization, and metric alignment. It also emphasizes considerations such as customized ad content and monitoring new brand metrics. Furthermore, it details various ad formats, including Product Collection ads, Store Spotlight ads, and Sponsored Brands Video ads. The aim is to help Amazon sellers effectively utilize Sponsored Brands ads to enhance brand awareness and boost sales performance.

12/30/2025 Logistics Encyclopedia
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Amazon Expands Seller Refund Flexibility with Data Tools

Amazon Expands Seller Refund Flexibility with Data Tools

Amazon has upgraded its seller return tools, introducing a more flexible 'Returnless Refund' option. This allows sellers to set refund thresholds based on product price. A new Returns and Inventory Health dashboard provides insights into return reasons and recovery value. These enhancements help sellers better understand return patterns, optimize return management strategies, reduce operational costs, and improve customer satisfaction. The dashboard aims to empower sellers with data-driven insights to make informed decisions regarding returns and inventory recovery.

01/15/2026 Logistics
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Southeast Asias Ecommerce Sector Set for Major Expansion

Southeast Asias Ecommerce Sector Set for Major Expansion

The Southeast Asian e-commerce market is booming, boasting immense consumer potential, rapid internet penetration, and a young demographic. Policy dividends, e-commerce platform selection, and analysis of best-selling product categories are crucial for capitalizing on this opportunity and tapping into the Southeast Asian market. Understanding these factors will help businesses navigate the landscape and achieve success in this dynamic and rapidly expanding region. Don't miss out on the chance to leverage the growth and reach new customers.

01/07/2026 Logistics Industry Insights
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Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedians Turn to Taobao Livestreaming As Ecommerce Trend Grows

Comedian Li Dan's debut on Taobao live streaming marks an acceleration of comedians entering the live streaming e-commerce arena. Leveraging their inherent popularity and affability, comedians bring new vitality to live commerce, but also face challenges such as balancing product quality and professionalism. In the second half of live streaming e-commerce, content and quality remain the core competitiveness. The success hinges on authentic engagement and delivering value beyond mere entertainment, ensuring long-term consumer trust and satisfaction.

01/16/2026 Logistics Industry Insights
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Chinarussia Visafree Policy Fuels Crossborder Ecommerce Growth

Chinarussia Visafree Policy Fuels Crossborder Ecommerce Growth

The visa-free policy between China and Russia has officially taken effect, presenting unprecedented opportunities for cross-border e-commerce. This policy is expected to boost bilateral investment by 150% and trigger an explosive growth in the tourism industry. Cross-border sellers should seize this opportunity by optimizing product selection, logistics, and marketing strategies, while ensuring compliant operations. By riding this wave, they can collectively contribute to a new chapter in China-Russia economic and trade cooperation.

01/16/2026 Logistics Industry Insights
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Smart Pet Tech Booms in Crossborder Ecommerce

Smart Pet Tech Booms in Crossborder Ecommerce

The smart pet market is booming, presenting new opportunities for cross-border e-commerce sellers. This analysis delves into smart pet product categories, market data, and operational strategies on platforms like Amazon and eBay. It emphasizes the importance of supply chain management and compliance risks, offering answers to frequently asked questions to help sellers tap into the lucrative smart pet market. This guide provides insights for navigating the market and maximizing profits in this growing sector.

01/19/2026 Logistics Industry Insights
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Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon Streaming TV Ads Boost Ecommerce Sales

Amazon STV advertising (formerly OTT advertising) provides cross-border e-commerce sellers with a new way to acquire traffic. By precisely targeting video ads on streaming media platforms, sellers can reach potential customers, increase product sales, and enhance brand awareness. A deep understanding of STV advertising's delivery mechanisms and optimization strategies is crucial for success. This includes understanding bidding strategies, audience targeting options, and creative best practices to maximize return on ad spend and drive conversions.

01/22/2026 Logistics Industry Insights
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Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

Tiktok Ecommerce Honors 2025 DOU Awards Winners for Innovation

TikTok E-commerce released the "DOU Awards" annual honor list, focusing on three dimensions: Annual Brand, Annual New Product, and Annual Content. It recognizes outstanding brands and content in 2025. The list aims to showcase the latest achievements in e-commerce marketing on the platform, provide a reference for merchants, and help brands achieve sustainable growth in TikTok E-commerce. It highlights successful strategies and innovative approaches that have driven significant results within the TikTok E-commerce ecosystem.

01/23/2026 Logistics Industry Insights
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