New Coupang Ad Tools Offer Customizable Reporting for ROI

New Coupang Ad Tools Offer Customizable Reporting for ROI

Coupang has launched a custom report feature, allowing sellers to set data according to their needs for secondary analysis, optimize advertising strategies, and improve advertising ROI. This feature provides keyword conversion, product conversion, and customer reach reports. By customizing report metrics, sellers can quickly extract the required data and achieve data-driven advertising optimization. This enables a more targeted and efficient approach to managing Coupang ad campaigns, leading to better performance and increased return on investment.

12/31/2025 Logistics Industry Insights
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Guide to Modern Shipping Vessel Types and Uses

Guide to Modern Shipping Vessel Types and Uses

This report provides an in-depth analysis of ship classification standards, characteristics, and applications within modern logistics systems. It details the features and suitable scenarios for various ship types, including passenger/cargo ships, general cargo ships, container ships, Ro-Ro ships, LASH ships, bulk carriers, tankers, liquefied gas carriers, and combination carriers. Furthermore, it explores critical issues such as ship selection and logistics efficiency optimization. The report also forecasts the future development trends of the shipping industry towards intelligence and green practices.

08/21/2025 Logistics Encyclopedia
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Global Supply Chains Adapt to Rising Disruptions

Global Supply Chains Adapt to Rising Disruptions

Maersk's report highlights the crucial role of supply chain resilience, revealing that resilience leaders experience less revenue loss when facing disruptions. The report emphasizes leadership, technology, and collaboration as the three key pillars for building a resilient supply chain. Companies should prioritize these aspects to effectively navigate uncertainty and achieve sustainable growth. Investing in these areas allows businesses to better anticipate, adapt to, and recover from unexpected events, ultimately strengthening their competitive advantage and ensuring long-term success in a volatile global landscape.

09/28/2025 Logistics
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Vlaardingen Navigates Maritime Opportunities Near Rotterdam

Vlaardingen Navigates Maritime Opportunities Near Rotterdam

This article provides an in-depth analysis of the Port of Vlaardingen in the Netherlands, covering its geographical location, port characteristics, infrastructure, challenges, and opportunities. It also proposes recommendations for future development. Furthermore, the report outlines the situation of other major Dutch maritime ports. The aim is to provide a comprehensive reference report for shipping companies, traders, and related research institutions. The analysis focuses on understanding the port's current state and potential for growth within the context of the broader Dutch maritime landscape.

09/29/2025 Port Encyclopedia
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Techdriven Supply Chain Boom Spurs Talent Demand

Techdriven Supply Chain Boom Spurs Talent Demand

MHI and Deloitte's latest report reveals a dual transformation in supply chains, driven by technology and talent. Companies are increasing technology investments, particularly in AI and IoT, while focusing on creating attractive work environments. Chinese supply chain companies face both opportunities and challenges. They need to increase R&D investment, strengthen talent development, and embrace open collaboration to gain a competitive edge in the future. The report emphasizes a holistic approach, integrating technological advancements with a people-centric strategy for sustainable growth.

11/03/2025 Logistics Industry Insights
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WCO Seeks to Streamline Global Trade Classification Standards

WCO Seeks to Streamline Global Trade Classification Standards

The World Customs Organization's midterm report affirms the HS's central role and recommends improvements to its usability and functionality to address evolving trade patterns. The report encourages active participation from all parties in the assessment process. The focus is on ensuring the Harmonized System remains a relevant and effective tool for international trade classification and customs procedures in a rapidly changing global landscape. This will involve streamlining processes and adapting to new technologies to enhance its overall effectiveness and accessibility.

01/05/2026 Customs Knowledge
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Aviation Industry Seeks Balance Between Noise Control and Growth

Aviation Industry Seeks Balance Between Noise Control and Growth

This report delves into the issue of aircraft noise, explaining its sources, impacts, and assessment methods. It highlights the ICAO Balanced Approach and analyzes noise management practices at domestic and international airports through case studies. The aim is to provide airlines, airport operators, and policymakers with practical noise mitigation solutions, achieving a harmonious balance between air transportation and environmental protection. The report offers insights into effective strategies for reducing noise pollution around airports and improving the quality of life for nearby communities.

12/30/2025 Logistics Industry Insights
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Crossborder Ecommerce Stores Must File Annual Reports

Crossborder Ecommerce Stores Must File Annual Reports

This article focuses on cross-border e-commerce sellers, emphasizing the importance of the annual enterprise report. It details which sellers are required to file the report and how to complete the process. The article reminds sellers to file on time to avoid serious consequences such as traffic restrictions or even account suspension due to negligence, ensuring compliant operation of their cross-border business. Timely filing is crucial for maintaining a healthy and compliant business within the e-commerce ecosystem.

01/04/2026 Customs Knowledge
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Amazon Launches New PPC Tools for Sellers

Amazon Launches New PPC Tools for Sellers

Amazon has released two new PPC reports, offering sellers deeper insights into search terms and brand competition. The Search Term Impression Share report reveals market share, while the Brand Category Benchmark report measures competitive advantage. These reports empower sellers to optimize their advertising strategies and achieve brand breakthrough by understanding where they stand against competitors. By leveraging these new tools, sellers can refine their PPC campaigns, target relevant keywords, and ultimately drive more sales and improve their brand presence on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
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