Ridges DTC Strategy Why Tiktok Falls Short for Growth

Ridges DTC Strategy Why Tiktok Falls Short for Growth

The marketing strategy of North American DTC brand Ridge reveals that TikTok isn't the core growth engine for all brands. Their strategy centers on multi-dimensional attribution, focusing on high-certainty channels, building a sustainable creative library, differentiating algorithm adaptation, and employing a KOL-centric influencer marketing architecture. Emphasizing data-driven insights and content production capabilities, Ridge's approach offers valuable lessons for cross-border e-commerce businesses. It highlights the importance of understanding channel performance beyond surface-level metrics and investing in high-quality, reusable creative assets for long-term marketing success.

01/27/2026 Logistics Industry Insights
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Fashion and Education Sectors Adopt Costeffective Longtail Keywords

Fashion and Education Sectors Adopt Costeffective Longtail Keywords

This paper delves into the challenges of high internet promotion costs in the fashion and education industries. It proposes a tiered long-tail keyword strategy to reduce costs and improve precision. The article details how to expand core business terms, segment user needs, and cover scenario-based keywords. It emphasizes the crucial role of professional agency operations in keyword mining, tiered layout, and performance optimization. The aim is to help businesses break through promotion bottlenecks and achieve efficient customer acquisition, ultimately leading to cost-effective and targeted marketing campaigns.

01/27/2026 Logistics Industry Insights
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US Freight Spending Hits Record High Amid Economic Recovery

US Freight Spending Hits Record High Amid Economic Recovery

The Bank of America Freight Payment Index indicates substantial growth in both US freight spending and shipment volumes in Q3, signaling economic recovery. Freight spending experienced its largest increase in a decade, while shipment volumes saw a steady rise for the third consecutive quarter. Regional performance varied, with the Northeast showing the largest gains and the Southeast impacted by hurricanes. The report highlights positive signs of economic recovery, but also points to challenges facing the market. Overall, the data suggests a strengthening economy driven by increased freight activity.

01/28/2026 Logistics Industry Insights
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Fourkites Analyzes Key Logistics Trends and Future Challenges

Fourkites Analyzes Key Logistics Trends and Future Challenges

FourKites expert Glenn Koepke provides insights into the current state and future trends of the logistics market. He discusses changes in the LTL market landscape, challenges and opportunities in the freight economy, peak season outlook, and the importance of technological innovation and sustainability. Koepke emphasizes the need for companies to strengthen collaboration, build more resilient supply chains, and leverage FourKites' visibility solutions to navigate market challenges. He highlights the critical role of real-time data and proactive decision-making in optimizing supply chain performance and mitigating potential disruptions.

01/28/2026 Logistics Industry Insights
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ISM Report Shows Split Supply Chain Tactics in Manufacturing Services

ISM Report Shows Split Supply Chain Tactics in Manufacturing Services

The latest report from the Institute for Supply Management (ISM) indicates a diverging outlook for supply chain planning in the manufacturing and service sectors in the US. Businesses need to develop refined strategies tailored to specific industry characteristics, emphasizing data-driven decision-making, and strengthening supply chain management capabilities to navigate market uncertainties. This divergence highlights the need for a nuanced approach to forecasting and planning, taking into account the unique challenges and opportunities presented by each sector. Addressing these differences is crucial for maintaining resilience and optimizing performance.

01/28/2026 Logistics Industry Insights
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CPG and Retail Firms Adapt SOP for Market Volatility

CPG and Retail Firms Adapt SOP for Market Volatility

In the highly competitive consumer goods and retail industry, integrated and optimized Sales and Operations Planning (S&OP) is crucial. This paper explores how companies can improve visibility, agility, and profitability to gain a competitive edge in a rapidly changing market. We examine the role of more accurate demand forecasting, optimized supply and capacity planning, efficient production and delivery coordination, consensus plan development, and advanced optimization and automation in achieving S&OP excellence. Ultimately, these strategies enable businesses to better navigate market volatility and improve overall supply chain performance.

01/28/2026 Logistics Industry Insights
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Trade Tech Solutions Wins Awards for Prop Firm Innovation

Trade Tech Solutions Wins Awards for Prop Firm Innovation

Trade Tech Solutions is a leading provider of technology for Prop Firms. Their Version 4.0 introduces multi-layered risk management, an affiliate program, and a reward system. These enhancements are designed to improve efficiency and reduce risk for prop trading firms. The platform offers a comprehensive suite of tools and features tailored to the specific needs of proprietary trading operations, enabling them to optimize their performance and manage their portfolios effectively. With its advanced capabilities, Trade Tech Solutions empowers prop firms to achieve greater success in today's competitive market.

01/28/2026 Logistics Industry Insights
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Micro Gold Futures Strategy Analyzed Using VWAP Volume Data

Micro Gold Futures Strategy Analyzed Using VWAP Volume Data

This paper presents a refined intraday trading strategy for micro gold futures traders, based on VWAP and volume distribution. It covers overall trading bias assessment, key support and resistance levels, volume distribution analysis, stop-loss strategies, short-term trading tactics, trend reversal signal identification, and profit-taking strategies. The goal is to empower traders to make more informed decisions in the volatile market. By leveraging VWAP and volume insights, traders can potentially improve their entry and exit points, manage risk effectively, and ultimately enhance their trading performance in micro gold futures.

01/28/2026 International Settlement
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Etihad Cargo Expands Greater China Capacity by 18

Etihad Cargo Expands Greater China Capacity by 18

Etihad Cargo has announced an 18% increase in main deck cargo capacity to meet growing demand in the Greater China region. This expansion involves wet-leasing a Boeing 747-F freighter, adding flights to London and Shenzhen, and strengthening connections between Europe, the Middle East, and China. The initiative aims to enhance the transport of key goods, including e-commerce and pharmaceuticals. This strategic move builds upon Etihad Cargo's strong performance in 2023, which saw double-digit growth in both revenue and freight volume, demonstrating a precise understanding of market needs and confidence in future growth.

11/03/2025 Logistics
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Douyin Shops mall Recommendation Boosts Singleproduct Traffic

Douyin Shops mall Recommendation Boosts Singleproduct Traffic

This article provides an in-depth analysis of the "Mall Recommendation Analysis" feature in Douyin Shop, offering merchants a precise product selection strategy based on platform big data. By analyzing exposed products, learning from and differentiating product selection, and paying attention to product entry into the pool, it helps merchants efficiently acquire organic traffic and improve store performance. It also emphasizes the importance of multi-channel product selection and product optimization, aiming to help merchants stand out in the competitive e-commerce environment. This feature empowers businesses to make data-driven decisions for optimal product choices.

01/04/2026 Logistics Industry Insights
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