Sharpie Boosts Market Share with US Manufacturing Strategy

Sharpie Boosts Market Share with US Manufacturing Strategy

Newell Brands leveraged its US-based writing business to thrive during supply chain disruptions, gaining market share. This analysis examines the advantages of 'Made in USA', shifting market demands, supply chain challenges, and Newell Brands' strategies. Data-driven insights highlight the importance of supply chain diversification and re-evaluating the value of domestic manufacturing. With the accelerating reshaping of global supply chains, businesses must build more resilient supply networks. The case demonstrates how focusing on domestic production can provide a competitive edge in times of global instability, allowing companies to capture market share while others struggle.

01/19/2026 Logistics Industry Insights
Read More
UPS Faces Port Delays Higher Costs in Supply Chain Crisis

UPS Faces Port Delays Higher Costs in Supply Chain Crisis

Port congestion at Los Angeles and Long Beach is slowing down UPS package flows, which UPS is addressing through measures like air freight upgrades and technology enablement. Automation is becoming an industry trend, but freight rate increases are inevitable. Businesses need to build more resilient supply chains, and consumers may have to bear higher costs. The congestion highlights the ongoing challenges in global logistics and the need for proactive strategies to mitigate disruptions and maintain efficient delivery networks.

01/19/2026 Logistics
Read More
Postpandemic Supply Chains Adapt to New Challenges

Postpandemic Supply Chains Adapt to New Challenges

The ongoing pandemic continues to impact global supply chains, exposing their vulnerabilities while also creating opportunities such as diversification, localization, and digital transformation. Building more resilient, intelligent, and efficient supply chains will be crucial for businesses to gain a competitive advantage in the post-pandemic era. The pandemic has underscored the need for greater agility and adaptability in supply chain operations, pushing companies to invest in technologies and strategies that can withstand future disruptions and ensure business continuity.

01/19/2026 Logistics Industry Insights
Read More