Middle Easts Stationery Market Resists Ecommerce Shift
Despite increasing e-commerce penetration, online purchasing of stationery remains low in the Middle East. Consumers prefer the convenience and trust of offline shopping, with local brands dominating the market. Art supplies perform well online, and students of different grades have varying preferences for purchasing channels. E-commerce platforms need to strengthen cooperation with local brands, offer personalized services, optimize logistics, and explore differentiated competition to succeed. Focusing on building trust and understanding local consumer behaviors is crucial for online stationery retailers in the Middle East.
