Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
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Crossborder Trucking Costs Rise Between HCMC and Changsha

Crossborder Trucking Costs Rise Between HCMC and Changsha

This paper delves into the characteristics, freight rate influencing factors, and logistics service content of road transportation from Changsha to Ho Chi Minh City, providing a reference for companies engaged in cross-border transportation. It focuses on the impact of transportation distance, cargo type, time, season, fuel prices, customs clearance fees, and market competition on freight rates. The paper also emphasizes the factors to consider when selecting a logistics service provider, including qualifications, experience, service scope, price, and insurance coverage, offering guidance for informed decision-making.

08/21/2025 Logistics
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Port Delays How to Rebook Containers and Avoid Shipping Delays

Port Delays How to Rebook Containers and Avoid Shipping Delays

This article focuses on the situation where cargo containers are delayed due to inspection, preventing them from being loaded onto the ship on time. It details the specific re-allocation process at Waigaoqiao and Yangshan ports, including applying for a non-loading certificate, canceling the customs declaration form, and modifying port area information. The aim is to help foreign traders cope with unexpected situations and minimize losses caused by cargo delays. It provides a practical guide to navigate the re-allocation procedures in these specific port locations.

08/22/2025 Logistics Encyclopedia
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Maersk Streamlines Container Fee Inquiry Process

Maersk Streamlines Container Fee Inquiry Process

This article details the steps on how to easily check container demurrage charges, both inside and outside the terminal, on the Maersk platform. By logging into their account and entering shipment information, users can readily obtain key information such as free time and the basis for fee calculation. This allows for better logistics cost control and planning. The guide provides a clear and concise method for understanding and managing potential demurrage costs associated with Maersk container shipments, ultimately aiding in efficient supply chain management.

09/28/2025 Logistics
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Lanzhou to Hamburg, Germany: Successful Maiden Voyage of the China-europe Railway Express

Lanzhou to Hamburg, Germany: Successful Maiden Voyage of the China-europe Railway Express

On August 21, the Lanzhou Railway Bureau successfully launched its first China-Europe international freight train from Lanzhou to Hamburg, Germany, reducing transport time by 15 days compared to sea freight. The train covers a distance of 8027 kilometers and operates in about 15 days with 42 cars. This project leverages the geographical advantages of the Lanzhou railway hub, promoting the development of international logistics brands. Starting from August 29, it plans to operate regularly on a weekly basis to boost regional economic development.

12/21/2023 Logistics
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Amazon Sellers Weigh FCL Vs LCL for Costefficient Ocean Freight

Amazon Sellers Weigh FCL Vs LCL for Costefficient Ocean Freight

This article provides an in-depth analysis of the billing methods and customs clearance differences between Full Container Load (FCL) and Less than Container Load (LCL) in Amazon FBA ocean freight, offering practical logistics cost optimization strategies for cross-border e-commerce sellers. By comparing the advantages and disadvantages of the two shipping methods, it helps sellers make informed decisions based on factors such as cargo volume and time sensitivity, ultimately maximizing profits. It guides sellers on choosing the most suitable option for their specific needs.

01/04/2026 Logistics
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Tiktoks 5 to 9 Routine Trend Sparks Business Interest Hustle Culture Debate

Tiktoks 5 to 9 Routine Trend Sparks Business Interest Hustle Culture Debate

The popular "5 to 9" routine on TikTok reflects a pursuit of efficient time management and sparks discussions about "involution." This article analyzes the business opportunities behind this phenomenon, suggesting that sellers in the home goods and small appliance categories can capitalize on this trend. By launching products that meet user needs and implementing effective marketing strategies, they can create viral products. The trend highlights a demand for tools and solutions that optimize productivity and well-being during non-traditional working hours, presenting a significant market opportunity.

01/05/2026 Logistics Industry Insights
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Amazon Upgrades A Pages to Drive Holiday Sales

Amazon Upgrades A Pages to Drive Holiday Sales

Amazon US has launched an enhanced A+ Page feature, allowing sellers to recommend other products within their brand on the product detail page, aiming to improve on-site conversion rates. This feature, along with other advanced functionalities, is available for free to eligible brand sellers as a limited-time promotion. Experts advise sellers to seize this opportunity to refine their operations and actively prepare for the year-end peak season. This is a key chance to boost sales and visibility before the holiday rush.

12/31/2025 Logistics Industry Insights
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