Google Updates SEO Guide with EEAT Model Focus

Google Updates SEO Guide with EEAT Model Focus

This article delves into the E-E-A-T model in Google SEO, highlighting its significant impact on website rankings. It details eight key strategies to improve E-E-A-T, including internal linking, expert collaboration, content optimization, and technical SEO. The aim is to help website operators enhance their website's trustworthiness and authority, ultimately leading to improved search engine rankings. By focusing on Experience, Expertise, Authoritativeness, and Trustworthiness, websites can build a strong reputation and attract more organic traffic from Google.

01/04/2026 Logistics Encyclopedia
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Douyin Shop Unveils Five Key Sales Models for Business Growth

Douyin Shop Unveils Five Key Sales Models for Business Growth

This article delves into the startup strategies for TikTok Shop and five mainstream livestreaming commerce models: short video traffic generation, shop self-broadcasting, influencer marketing, account remixing, and product card traffic. It emphasizes that merchants should adapt to the characteristics of the TikTok platform, focus on short video content creation, and choose the appropriate operating model based on their own circumstances to achieve rapid shop growth and profitability. This includes understanding platform algorithms and engaging with the community to maximize reach and conversions.

01/04/2026 Logistics Industry Insights
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Chinese Firm Wins Major Lighting Contracts with Snapon Bahco

Chinese Firm Wins Major Lighting Contracts with Snapon Bahco

Xiamen East-on Technology Co., Ltd. has become a core supplier for international giants like Snap-on and Proto due to its deep cultivation in the professional mobile lighting tools field. The company's revenue is steadily growing, but gross profit margin faces challenges. This IPO presents both opportunities and challenges, making its future development worth anticipating. The company specializes in providing high-quality lighting solutions and navigating the complexities of cross-border e-commerce and supply chain management to serve its global clientele.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales With Strategic Product Selection

Amazon Sellers Boost Sales With Strategic Product Selection

Amazon sellers often face sales bottlenecks not due to operational issues, but flawed product selection strategies. This article emphasizes the importance of product selection, advocating for choosing categories with large market capacity and learning differentiated selection strategies. Through case studies, it demonstrates the actual results of optimized product selection strategies, such as reduced advertising ACOS and doubled order volume. It highlights that product selection is the cornerstone of success on Amazon, suggesting a strategic shift towards identifying and capitalizing on untapped market potential.

01/04/2026 Logistics Industry Insights
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Tiktok Monetization Guide for Content Creators

Tiktok Monetization Guide for Content Creators

This article provides an in-depth analysis of TikTok account creation, content strategy, monetization models, and traffic growth techniques. It aims to offer comprehensive guidance for individuals and businesses seeking to realize commercial value on TikTok. The content covers account positioning, high-quality content creation, various monetization methods, and practical tips for increasing video views. It also highlights relevant risks and precautions. This serves as a guide for understanding and leveraging the platform for business purposes, focusing on practical strategies and potential pitfalls.

01/04/2026 Logistics Industry Insights
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Amazon Boosts Holiday Hiring Amid Retail Strategy Shift

Amazon Boosts Holiday Hiring Amid Retail Strategy Shift

Amazon is hiring 150,000 new employees for the holiday season, while also adjusting its return policies and inventory management rules to adapt to market changes and prepare for the peak season. This move reflects Amazon's optimistic sales expectations and presents both opportunities and challenges for sellers. Sellers need to closely monitor market trends, strengthen cooperation with the platform, and focus on brand building to stand out in the competition. Success hinges on adapting to the evolving landscape and leveraging the holiday season's potential.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Guide to Filing FBA Inventory Claims

Amazon Sellers Guide to Filing FBA Inventory Claims

This article provides a detailed guide on how to handle discrepancies in the quantity of goods received by Amazon FBA. It covers identifying responsibility, preparing necessary claim documentation, and outlining the specific steps for filing a claim within the Amazon Seller Central platform. Mastering these techniques can help sellers minimize losses and ensure a smoother cross-border e-commerce journey. It focuses on practical solutions to recover funds lost due to inbound issues and navigating the FBA claims process effectively.

01/04/2026 Logistics Encyclopedia
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Shopee Sellers Face Challenges in Managing Refunds Losses

Shopee Sellers Face Challenges in Managing Refunds Losses

This article provides an in-depth analysis of Shopee's cross-border e-commerce refund processing mechanism, highlighting policy differences across various sites. It offers practical advice on efficiently handling return and refund requests, as well as managing return packages in different locations. The aim is to equip sellers with effective strategies to minimize losses, improve service levels, and ultimately achieve greater success on the Shopee platform. Understanding these nuances is crucial for navigating the complexities of cross-border transactions and maintaining customer satisfaction.

01/04/2026 Logistics Encyclopedia
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Facebook Ads Strategic Growth Tactics Replace Guesswork

Facebook Ads Strategic Growth Tactics Replace Guesswork

This article provides an in-depth analysis of Facebook advertising strategies, demystifying common misconceptions. It emphasizes the importance of selecting broad or targeted advertising based on product characteristics and target audience. Through case studies, it illustrates the matching principles between different product types and advertising strategies. Furthermore, it offers optimization strategies to help advertisers avoid blind advertising, achieve precise scaling, and improve marketing effectiveness. The goal is to empower advertisers to make informed decisions and maximize their ROI on Facebook advertising campaigns.

01/04/2026 Logistics Industry Insights
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Ebay Warns Against Private Deals to Avoid Penalties

Ebay Warns Against Private Deals to Avoid Penalties

This article delves into various behaviors and severe penalties associated with private sales on eBay. It reminds sellers to strictly adhere to platform rules to avoid significant losses. The article details violations such as off-site diversion, direct contact, and fee avoidance. It also explains penalties like item removal and account suspension, emphasizing the importance of compliant operation. By understanding these rules and consequences, sellers can ensure they operate within eBay's guidelines and maintain a positive standing on the platform.

01/04/2026 Customs Knowledge
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