Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

Amazon Sellers Adopt Six Ad Strategies Amid Pandemic

This article provides an in-depth analysis of Amazon sales trends during the pandemic and offers six key advertising strategies for sellers. These strategies include category focus, logistics optimization, inventory management, new product launches, data-driven insights, and customer relationship management. The aim is to help sellers navigate challenges, seize opportunities, and achieve business growth. Furthermore, the article provides advanced reading resources on Amazon Advertising to help sellers deepen their understanding of advertising strategies.

12/30/2025 Logistics Industry Insights
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Yuanfei Pets Reports Strong Firsthalf Growth Amid Diversification

Yuanfei Pets Reports Strong Firsthalf Growth Amid Diversification

Yuanfei Pets' first-half 2024 financial report is impressive, with both revenue and net profit increasing. Pet snacks led the growth, and a diversified product category layout optimized the revenue structure. With a focus on both domestic and international sales, domestic business growth was significant. Product strength, channel construction, and brand building are the core drivers. The company will continue to focus on its main business and deepen its advantages in the future.

02/05/2026 Logistics Industry Insights
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Top Amazon FBA Product Categories for High Growth

Top Amazon FBA Product Categories for High Growth

This article delves into five high-potential product categories on the Amazon FBA platform: consumer electronics, apparel accessories, home & outdoor, health & beauty, and toys & children's products. For each category, the market advantages, product selection strategies, and operational key points are analyzed. The aim is to help e-commerce sellers better leverage FBA services to improve sales performance and market competitiveness. This guide provides insights into optimizing product choices and operational practices within the FBA framework.

01/16/2026 Logistics Encyclopedia
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Amazon Launches Free Brand Name Tool for Sellers

Amazon Launches Free Brand Name Tool for Sellers

Amazon's "Brand Name Star" tool is designed to help sellers efficiently generate brand names that align with overseas market conventions and have a higher probability of successful trademark registration. By inputting product category, target market, and other information, the tool quickly generates potential names and provides a preliminary trademark search function, simplifying the brand naming process. It aims to streamline the creation of suitable brand names for Amazon sellers looking to expand internationally.

01/23/2026 Logistics Encyclopedia
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Chinas Retail Sector Rethinks Frontwarehouse Model Amid Fresh Food Boom

Chinas Retail Sector Rethinks Frontwarehouse Model Amid Fresh Food Boom

The fresh food retail industry is undergoing rapid changes, and the front warehouse model faces both challenges and opportunities. This article analyzes the advantages and disadvantages of the front warehouse model, explores the operating strategies of different companies, and forecasts the future development trend of front warehouses. The core argument is that fresh food retail companies need to return to the essence of business and respect market rules in order to survive and thrive in the competition. They must adapt and innovate to remain competitive in the evolving landscape.

09/28/2025 Logistics Industry Insights
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Kehe Expands Organic Food Supply Chain with New Florida Hub

Kehe Expands Organic Food Supply Chain with New Florida Hub

KeHE opened a new distribution center in Florida, expanding its footprint by 61% and featuring six temperature-controlled zones. This aims to enhance the distribution of natural, organic, and specialty foods, meeting the growing demand in a key market. This expansion is a significant step in KeHE's strategic plan, demonstrating its commitment to operational excellence and customer satisfaction. The new facility will enable KeHE to better serve its customers and further solidify its position as a leader in the food distribution industry.

11/03/2025 Logistics
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Chipotle Adopts RFID for Enhanced Food Safety in Supply Chain

Chipotle Adopts RFID for Enhanced Food Safety in Supply Chain

Chipotle Mexican Grill is fully deploying RFID technology to achieve end-to-end ingredient traceability from suppliers to restaurants. This initiative aims to enhance food safety, optimize inventory management, and improve brand image. Chipotle's experience provides valuable insights for other restaurant businesses, leading the restaurant industry towards a safer, more efficient, and transparent future. The implementation of RFID allows for real-time tracking and monitoring of ingredients, enabling quick identification and resolution of potential food safety issues. This proactive approach strengthens consumer trust and reinforces Chipotle's commitment to quality.

11/03/2025 Logistics
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Mars Petcare Adopts Blockchain for Pet Food Supply Chain Transparency

Mars Petcare Adopts Blockchain for Pet Food Supply Chain Transparency

Mars, Incorporated partners with Wholechain to build an end-to-end traceability system for seafood in pet food using blockchain technology. This enables digital interoperability and ensures transparent information sharing throughout the supply chain. Aligned with GDST standards, this initiative enhances supply chain visibility and demonstrates Mars' commitment to sustainability. It provides consumers with confidence and promotes improved traceability and responsibility across the entire food industry. The solution allows tracking from origin to finished product, ensuring the seafood is sourced responsibly and ethically, meeting consumer demand for transparency.

01/06/2026 Logistics Industry Insights
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Cold Chain Storage Demand Rises with Fresh Food Ecommerce Growth

Cold Chain Storage Demand Rises with Fresh Food Ecommerce Growth

A CBRE report reveals that the explosive growth of fresh produce e-commerce is driving significant demand for cold chain warehousing. This sector faces challenges like high costs, long construction periods, and strict temperature control. Future trends include speculative development, expansion into lower-tier cities, and automation upgrades. To capitalize on this trillion-dollar market, stakeholders must embrace technological innovation, focus on lower-tier markets, and strengthen collaboration. Seizing these opportunities will be key to success in the evolving cold chain warehousing landscape.

01/28/2026 Logistics Industry Insights
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Americold Acquires Agro Merchants for 174B in Global Food Expansion

Americold Acquires Agro Merchants for 174B in Global Food Expansion

Americold's $1.74 billion acquisition of Agro Merchants Group aims to expand its global cold chain footprint, enhance service capabilities, and address the surging cold chain demand driven by fresh food e-commerce. This move will intensify competition with Lineage Logistics, propelling the cold chain logistics industry towards intelligence and service excellence. It signals a broader development space for the cold chain logistics market, with increased focus on efficiency and technology to meet the evolving needs of the fresh food supply chain.

01/29/2026 Logistics
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