Temu Expands Discount Strategy to North America and Africa

Temu Expands Discount Strategy to North America and Africa

After rapidly capturing the North American market with its low-price strategy, Pinduoduo's cross-border platform Temu is now targeting the African e-commerce market. Compared to Europe and North America, the African market offers immense potential but also presents significant challenges. It remains to be seen whether Temu can replicate its success in Africa and compete with rivals like SHEIN. This expansion and potential competition warrant close attention.

01/05/2026 Logistics Industry Insights
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West Africa Customs Adopts Gender Equality to Boost Trade

West Africa Customs Adopts Gender Equality to Boost Trade

The World Customs Organization (WCO) is implementing a Gender Equality and Diversity (GED) capacity-building project in West Africa. Through workshops, assessments, and action plans, the project aims to enhance the GED awareness and practical capabilities of customs administrations in countries like Côte d'Ivoire and Ghana. This initiative seeks to promote a more equitable, inclusive, and efficient customs system, ultimately facilitating trade and fostering economic development in the region. The project focuses on improving internal policies and practices within the customs administrations.

01/05/2026 Customs Knowledge
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Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Relaxes Japan Toy Rules Plans South Africa Growth

Amazon Japan has adjusted its compliance policy for the children's toy category, lowering the target age threshold, which benefits toy sellers by reducing costs. Simultaneously, Amazon South Africa is about to launch, providing cross-border e-commerce sellers with an opportunity to seize the African market. Sellers should seize this opportunity, adjust their strategies, and embrace new growth points. This expansion presents a significant advantage for businesses looking to tap into a new and emerging market with potentially high growth potential.

12/30/2025 Logistics Industry Insights
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Temu Gains Ground Against Ecommerce Giants in US Africa

Temu Gains Ground Against Ecommerce Giants in US Africa

Pinduoduo's cross-border e-commerce platform, Temu, has rapidly risen to prominence with its low-price strategy, surpassing Amazon and SHEIN to top the US App Store shopping charts and actively expanding into the African market. This article delves into the factors behind Temu's success, Z generation consumer preferences, the potential of the African e-commerce market, and how sellers can capitalize on the new opportunities presented by Temu. It also looks ahead to Temu's future development prospects, highlighting the platform's disruptive approach to the global e-commerce landscape.

12/30/2025 Logistics Industry Insights
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Gambia Revenue Authority Leads HR Modernization in West Africa

Gambia Revenue Authority Leads HR Modernization in West Africa

The World Customs Organization (WCO), through the West Africa Customs Administration Modernization (WACAM) project, is supporting the Gambia Revenue Authority (GRA) in implementing a competency-based human resource management model. A WCO expert team reviewed GRA's HR management tools and provided recommendations for improvement and an implementation plan. GRA is expected to become a benchmark in human resource management in the West and Central African region, offering valuable lessons for other countries. This initiative aims to enhance efficiency and effectiveness within the GRA through strategic human resource development.

01/07/2026 Customs Knowledge
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Middle East North Africa Crack Down on Customs Fraud

Middle East North Africa Crack Down on Customs Fraud

A Customs Valuation and Fraud Workshop was held in Jordan, supported by the World Customs Organization and the China Customs Cooperation Fund. The workshop aimed to enhance the professional skills of customs officers from North Africa, the Near East, and the Middle East. It focused on the WTO Agreement on Customs Valuation, the application of the Revenue Package, and fraud response. Through case studies and risk management discussions, the workshop promoted regional cooperation and the construction of a fair trade environment.

01/07/2026 Customs Knowledge
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Cape Town Airport Booms as Africa’s Key Travel Hub

Cape Town Airport Booms as Africa’s Key Travel Hub

Cape Town International Airport is a major aviation hub in South Africa and Africa, having developed significantly since its opening in 1954. It is renowned for its excellent service and has received multiple international awards, including being named 'Best Airport in Africa' in 2014. The airport has also experienced steady growth in passenger traffic over the years.

07/29/2025 Logistics
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