Amazon Introduces Video Ads to Boost Seller Engagement

Amazon Introduces Video Ads to Boost Seller Engagement

Amazon has upgraded its Display Ads video advertising feature, providing sellers with a new way to drive off-Amazon traffic and enhance brand exposure. By dynamically showcasing products, combined with precise targeting and bidding optimization strategies, it helps sellers increase sales and brand influence in a competitive market. This upgrade allows for more engaging product demonstrations and improved campaign performance, ultimately assisting sellers in standing out and achieving their advertising goals outside of the Amazon marketplace.

12/30/2025 Logistics Industry Insights
Read More
Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

Amazon Sellers Face FBA Delays Amid New Product Launch Challenges

This article focuses on Amazon's traffic support during the new product launch phase, addressing issues like slow FBA onboarding and stockouts. It provides solutions such as proactive follow-up, flexible adjustment of shipping addresses, and advertising strategy adjustments after stockouts. The importance of precise product selection, Listing optimization, active customer engagement, off-site traffic generation, and data analysis are emphasized. This helps sellers seize the golden opportunity of the new product launch phase and achieve product bestsellers.

12/30/2025 Logistics Industry Insights
Read More
Logistics Sector Sees Talent Influx Amid Industry Reshuffle

Logistics Sector Sees Talent Influx Amid Industry Reshuffle

The logistics industry is undergoing a reshuffle, with large companies laying off employees and releasing significant talent. Technology-driven businesses are particularly affected, highlighting the importance of refined operations. This presents a valuable opportunity for resilient competitors to expand. Companies should reassess talent needs, optimize recruitment processes, and foster a positive culture to capitalize on this moment and build exceptional teams. The current environment necessitates strategic talent acquisition and adaptation to navigate the industry's evolving landscape.

01/16/2026 Logistics Industry Insights
Read More
Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
Read More
Amazon US Salary and Benefits Key Insights Revealed

Amazon US Salary and Benefits Key Insights Revealed

This article provides an in-depth analysis of Amazon US compensation structure and benefits, offering salary negotiation tips and guidance to avoid common pitfalls. It helps you understand the market and secure your ideal offer. Covering salary components, benefit systems, and job application advice, this guide aims to help you successfully join Amazon. Learn about stock options, health insurance, paid time off, and other perks. Prepare for your interview and negotiate effectively to maximize your compensation package.

01/16/2026 Logistics Encyclopedia
Read More
Floridas Clearwater Air Park Draws Pilots As Premier Aviation Hub

Floridas Clearwater Air Park Draws Pilots As Premier Aviation Hub

Clearwater Air Park (CLW/KCLW) is a general aviation airport located in Clearwater, Florida, offering pilots a convenient point for take-off and landing, along with personalized services. This article provides detailed information about the airport's basics, unique advantages, practical information, and surrounding flight experiences. Emphasizing the importance of flight safety, it aims to be a comprehensive flight guide for aviation enthusiasts. It offers a convenient alternative to larger commercial airports in the Tampa Bay area.

01/20/2026 Airport Codes
Read More
Guide to Product Selection on Russias Ozon Ecommerce Platform

Guide to Product Selection on Russias Ozon Ecommerce Platform

This article provides an in-depth analysis of Ozon's product selection strategies, covering five key dimensions: operational experience, market trends, seasonal climate, on/off-platform data analysis, and competitor research. It emphasizes the importance of understanding target users, conducting thorough product analysis, and building product profiles. The article also advises sellers to avoid restricted products, choose high-frequency demands, avoid red ocean competition, and ensure reasonable profit margins, ultimately helping sellers succeed in the Russian e-commerce market.

02/12/2026 Logistics Encyclopedia
Read More
Businesses Urged to Address Thirdparty Risks

Businesses Urged to Address Thirdparty Risks

Third-party risk management is crucial for business operations. Many organizations face challenges due to a 'one-off' approach to risk management, a narrow perception of risks, and superficial risk monitoring. Companies should establish a comprehensive, lifecycle-based risk management system, broaden their risk perspective, leverage technology, and strengthen internal communication and collaboration. By doing so, they can effectively address third-party risks and ensure sustainable development. This proactive approach helps mitigate potential disruptions and protect valuable assets.

01/28/2026 Logistics Industry Insights
Read More
UPS Cuts Jobs Amid Strategic Overhaul and Industry Pressures

UPS Cuts Jobs Amid Strategic Overhaul and Industry Pressures

UPS plans to lay off 30,000 employees and reduce its Amazon business, reflecting a strategic shift to decrease dependence on a single client and focus on higher-profit ventures. FedEx is also cutting jobs in France, signaling increased competition and cost pressures within the logistics industry. The sector needs to innovate, optimize operations, and expand into high-value-added services to navigate these changes. This transformation highlights the need for diversification and efficiency in a rapidly evolving market.

02/11/2026 Logistics Industry Insights
Read More
Alibabacom Boosts Merchant Sales for Chinese New Year

Alibabacom Boosts Merchant Sales for Chinese New Year

Alibaba.com launches a "Fully Automated Delivery" model, collaborating with Cainiao's smart warehousing network to provide logistics solutions for foreign trade merchants during the Chinese New Year. Through the "Alibaba.com Domestic Warehouse Delivery Service" and the "Three Free Policies," merchants can achieve zero-cost warehousing, enjoy exclusive traffic support, and ensure rapid delivery within 24 hours. This initiative aims to transform the traditional off-season into a cross-border golden week, boosting sales and efficiency during the holiday period.

02/11/2026 Logistics
Read More