Amazon Revamps Legacy Products with New Marketing Strategy

Amazon Revamps Legacy Products with New Marketing Strategy

This article delves into the advertising strategies for reactivating old products on Amazon through off-Amazon promotion. It emphasizes the importance of conversion rates and details the application of Code mode, adjustments to on-Amazon advertising, and keyword negation techniques. By synergizing off-site traffic generation with on-site conversion optimization, this approach helps sellers revitalize old products and achieve sales growth. The article provides practical insights into leveraging external traffic to boost internal performance and ultimately increase revenue for established product listings.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Sellers Use Offplatform Traffic to Improve Rankings

Amazon Sellers Use Offplatform Traffic to Improve Rankings

This article delves into how new Amazon products can rapidly improve their organic keyword ranking to the top three pages through off-Amazon traffic. It details the strategies, steps, and precautions for off-Amazon promotion, emphasizing the importance of stable traffic, conversion rate optimization, ranking control, and price advantages. The aim is to help sellers overcome traffic bottlenecks and create best-selling products. The article provides practical guidance on leveraging external sources to boost visibility and drive sales on Amazon.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
Read More
Guide to Optimizing Container Placement in Yard and Vessel Bays

Guide to Optimizing Container Placement in Yard and Vessel Bays

This article provides a clear and accessible explanation of the concept of "container slot" in container terminals and its composition. It details a five-step process using "Zone", "Block", "Bay", "Row", and "Tier" to locate containers. Furthermore, it introduces the container slot representation method on container ships, helping readers quickly understand the "home guide" for containers. This aims to demystify the container slot system for a broader audience.

08/23/2025 Logistics Encyclopedia
Read More
Exporters Advised on Mitigating Rolled Cargo Risks

Exporters Advised on Mitigating Rolled Cargo Risks

This article provides an in-depth analysis of the 'cargo abandonment' phenomenon within the freight forwarding industry. It details the definition, causes, and countermeasures of cargo abandonment, offering effective prevention techniques. Through case study analysis, it helps foreign trade companies and freight forwarding practitioners better avoid risks, ensure smooth cargo transportation, and reduce unnecessary losses. The article aims to provide practical guidance for mitigating the negative impact of cargo abandonment in international trade.

08/23/2025 Logistics Encyclopedia
Read More
Amazon Tightens Seller Shipping Rules Boosts Tracking

Amazon Tightens Seller Shipping Rules Boosts Tracking

Amazon has updated its shipment page, adding a feature to track delivery addresses, aiming to combat non-compliant practices like 'shipping to distant warehouses instead of nearby ones' and protect seller rights. This move will disrupt industry 'unspoken rules', improve operational efficiency, and help sellers operate in compliance, preparing them for the peak season. The new feature enhances transparency and accountability in the logistics process, ultimately benefiting both Amazon and its sellers by promoting fair competition and optimized warehousing.

01/05/2026 Logistics Industry Insights
Read More
Direct Route Air Freight Services and Pricing Guide from Nanjing to Kimberley

Direct Route Air Freight Services and Pricing Guide from Nanjing to Kimberley

The air freight service from Nanjing to Kimberley offers you an efficient and safe transportation solution. Operated by Turkish Airlines, the route connects multiple international airports to ensure fast delivery. The shipping costs are transparent, including necessary fuel and safety fees, suitable for various cargo transportation needs. Contact customer service for the latest quotes and professional consulting services.

07/23/2025 Logistics
Read More
New Moka Port Emerges As Key Freight Hub on Indias West Coast

New Moka Port Emerges As Key Freight Hub on Indias West Coast

Since its takeover by the New Mocha Port Authority in 2022, New Mocha Port has emerged as a significant cargo hub on India's west coast. The port focuses on handling dry bulk, liquid bulk, and containerized cargo. In the future, efforts will be made to enhance service levels through infrastructure development and digital transformation, aiming to strengthen its global competitiveness.

08/05/2025 Port Encyclopedia
Read More
BNSF Norfolk Southern Launch Fast Freight Route Pacific Northwest to Central US

BNSF Norfolk Southern Launch Fast Freight Route Pacific Northwest to Central US

BNSF Railway and Norfolk Southern Railway have launched a new international intermodal service that significantly reduces the transit time from the ports of Seattle and Tacoma to Chicago, from nine days to six. This initiative enhances customer shipping efficiency and supply chain flexibility, supporting the rapid development of the economy and markets in the Pacific Northwest.

04/03/2025 Logistics
Read More
Guide to Air Freight Logistics at Papua New Guineas Mount Aue Airport

Guide to Air Freight Logistics at Papua New Guineas Mount Aue Airport

This article provides detailed information about Ayue Mountain Airport (UAE) in Papua New Guinea, highlighting its characteristics as a non-customs airport. It emphasizes the recommendation of the West Coast Cargo Network's three-letter code query system to facilitate a better understanding and utilization of the airport for air freight operations. The article also explains the relationship between city codes and airport codes and explores the potential future development of Ayue Mountain Airport, offering valuable insights for logistics professionals. This information aims to assist those involved in air cargo operations to and from the region.

09/29/2025 Airport Codes
Read More