This article provides a comprehensive, step-by-step tutorial on setting up and launching Google Ads campaigns. It covers the quick account creation process, MCC account setup, integration with Google Analytics (GA), YouTube (YTB), and Google Merchant Center (GMC), conversion tracking setup, and audience creation. This guide helps you easily get started with Google Ads, enabling precise targeting and business growth.
This article provides an in-depth analysis of Amazon Associated Videos and offers data-driven optimization strategies to help sellers maximize the value of video marketing. It covers the influencer program, optimization of associated videos and main image videos, and specific recommendations on keywords, content, influencer selection, and data tracking. The goal is to help sellers improve product visibility, conversion rates, and sales.
This article provides an in-depth analysis of various eBay selling rules, including order fulfillment, logistics tracking, anti-counterfeiting, account management, manipulation metrics, and duplicate listings. It aims to help sellers understand the platform's rules, avoid violations, and achieve compliant operations. By adhering to these guidelines, sellers can improve their store's sales performance and ultimately achieve success on the eBay platform.
This article delves into six core techniques for Amazon SP advertising, including unified campaign management, granular ad group segmentation, leveraging automatic campaigns, utilizing negative keywords effectively, optimizing listings, and tracking ACoS. By mastering these techniques, sellers can effectively improve ad performance, reduce wasted ad spend, and ultimately increase sales revenue. Focus is given to practical application and strategic thinking to maximize ROI.
The merger between UP and NS demonstrates the potential to redefine railway freight by adopting successful strategies from passenger transport and promoting pragmatic approaches for efficient service. Successful integration requires a focus on market demand and synergy effects, thus paving the way for future railway transportation.
This article analyzes the decision factors for choosing between Full Container Load (FCL) and Less than Container Load (LCL), including inventory management, cost-effectiveness, delivery speed, and flexibility. The aim is to assist enterprises in making informed freight choices to enhance logistics efficiency and reduce costs.
This guide systematically introduces key terms and costs in the field of international freight, including trade terms, cost compositions, shipping documents, billing units, and container-related terminology. By delving into this information, it aids businesses in enhancing transportation efficiency, avoiding cost misunderstandings, and strengthening industry competitiveness.
This article summarizes the HS codes and declaration elements in international freight and import-export customs declaration, analyzing key elements through practical declaration examples. It ensures a correct understanding of the meaning of the declaration elements to avoid conflicts between the declaration content and HS codes.
This article explores the unreliability of the shipping industry and its impact on the supply chain. It identifies key strategies for reducing transportation costs and risks, including the use of data, collaboration, and clear expectations, while emphasizing the importance of supply chain resilience.
In Q1 2025, the freight market appears stable on the surface but is hiding underlying uncertainties, with weak demand and limited supply. Although short-term demand has risen, the ongoing decline reflects shippers' lack of confidence in the market. The overall industry is in a state of adjustment but is facing greater tension, making flexible operational models increasingly important.
