Smartpushs Custom Attribution Boosts BFCM Marketing ROI

Smartpushs Custom Attribution Boosts BFCM Marketing ROI

With BFCM approaching, SmartPush introduces a custom attribution feature to help cross-border sellers accurately measure the value of marketing touchpoints and optimize budget allocation. By customizing attribution windows and UTM parameters, sellers can break free from the limitations of 'one-size-fits-all' attribution, more clearly identify channel contributions, and improve marketing efficiency. It's recommended to set the attribution period according to product characteristics; longer periods are suitable for high-priced, long-decision categories, while shorter periods are suitable for low-priced, impulse-buying categories.

01/23/2026 Logistics Industry Insights
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Fedex Cuts European Jobs to Boost Efficiency

Fedex Cuts European Jobs to Boost Efficiency

FedEx will lay off 1,700-2,000 employees in Europe to reduce costs and respond to market changes. This restructuring is expected to generate annual savings of $125 million to $175 million starting in fiscal year 2027. The move aims to optimize logistics operations and improve efficiency in the European market amidst evolving economic conditions.

01/20/2026 Logistics
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Edge Logistics Boosts Sustainability in Supply Chains

Edge Logistics Boosts Sustainability in Supply Chains

This paper explores how adopting an "edge logistics" strategy can enhance logistics performance while achieving more sustainable operations. It emphasizes the importance of building a robust network infrastructure, leveraging advanced analytics capabilities, and embracing digital operations. The paper argues that edge logistics represents the future direction of the logistics industry, enabling faster delivery, reduced transportation costs, and improved environmental performance through decentralized and localized logistics solutions. It highlights the potential for increased efficiency and resilience in the face of evolving customer demands and supply chain disruptions.

01/21/2026 Logistics Industry Insights
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Drone Adoption Boosts Warehouse Efficiency Amid Labor Shortages

Drone Adoption Boosts Warehouse Efficiency Amid Labor Shortages

Drone technology is revolutionizing warehouse management by improving inventory accuracy, operational efficiency, and employee safety, while also addressing labor shortages. Despite facing regulatory, technological, and cost challenges, the future trends of drone warehousing point towards greater intelligence, integration, automation, and cloudification. Businesses should proactively evaluate and deploy drone solutions to maintain a competitive edge. This includes exploring applications for inventory tracking, cycle counting, and security surveillance to maximize the benefits of this emerging technology.

01/29/2026 Logistics Industry Insights
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Study Competitor Analysis Cuts Ad Costs Increases Web Traffic

Study Competitor Analysis Cuts Ad Costs Increases Web Traffic

This article, using Plant Covers as an example, details how to leverage competitive analysis to reduce reliance on expensive advertising and increase organic traffic. It provides four practical analysis approaches: identifying organic traffic opportunities, recognizing ineffective ad spending, finding potential keywords, and discovering missing keywords. These strategies help sellers target advertising more precisely and achieve sustainable growth. By understanding competitor strategies and identifying gaps, businesses can optimize their keyword targeting and advertising campaigns, ultimately improving their visibility and reducing ad costs.

02/02/2026 Logistics Encyclopedia
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Guide to Resolving Bill of Lading Disputes in Import Customs

Guide to Resolving Bill of Lading Disputes in Import Customs

Discrepancies between the Bill of Lading (B/L) and the actual cargo (quantity, weight, volume) are common in import customs clearance. This article details strategies to address this issue, including verifying data, amending the B/L, and contacting the LCL agent. It also answers frequently asked questions regarding document requirements for exchanging the B/L, LCL charges, and the transportation of goods within bonded zones. This guide aims to improve customs clearance efficiency by providing practical solutions and insights into common challenges.

08/21/2025 Logistics Encyclopedia
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Guide to Safe Shipping of Dangerous Goods Released

Guide to Safe Shipping of Dangerous Goods Released

Shipping dangerous goods internationally requires precise identification and classification, strict packaging and labeling, standardized operating procedures, and effective risk management, along with familiarity with relevant laws and regulations. This article provides an in-depth analysis of key aspects in each stage, assisting you in completing transportation safely and efficiently. It covers topics such as proper documentation, compliance requirements, and mitigation strategies to ensure a smooth and secure shipping process for hazardous materials.

08/23/2025 Logistics Encyclopedia
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Guide to Compliant Shipping of Mold Release Agents

Guide to Compliant Shipping of Mold Release Agents

This article provides a detailed interpretation of the key requirements for exporting mould release agents (especially Class 9 dangerous goods) by sea. It covers essential aspects such as MSDS documentation, dangerous goods packaging certificates, booking lead times, warehouse receiving deadlines, and packaging compliance. The aim is to offer a comprehensive compliance guide for relevant businesses, assisting them in completing their export operations safely and efficiently. This guide ensures adherence to regulations and minimizes potential risks associated with hazardous material transportation.

08/22/2025 Logistics Encyclopedia
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Telex Release Boosts Nearsea Trade Efficiency

Telex Release Boosts Nearsea Trade Efficiency

A Surrendered Bill of Lading (Telex Release) is an effective solution to the 'goods waiting for documents' problem in near sea trade. It simplifies the delivery process electronically, eliminating the need for original bill of lading circulation, thereby improving efficiency and reducing costs. However, it's important to note that a Surrendered Bill of Lading is non-negotiable and non-transferable, so careful consideration is required when choosing this option.

09/26/2025 Logistics Encyclopedia
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