Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

Ebay Sellers Gain Edge with Promoted Listings and Brand Ads

This article delves into on-site promotion methods on the eBay platform, focusing on the features and applications of Promoted Listings and Brand Ads. It provides practical techniques, including product selection, fee rate setting, and ad optimization, to help sellers increase product visibility and sales, and stand out in the eBay marketplace. The guide offers actionable insights on leveraging these tools to drive more traffic and conversions within the eBay ecosystem, ultimately boosting overall business performance.

01/06/2026 Logistics Encyclopedia
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Google Ads Brand Restrictions Guide for Returning Customers

Google Ads Brand Restrictions Guide for Returning Customers

This article delves into Google Ads brand keyword advertising strategies for wholesalers with a high rate of returning customers. It emphasizes the importance of brand keyword ads and provides a detailed guide on setting up Google Ads brand keyword restrictions. The aim is to help businesses efficiently utilize brand traffic and improve advertising effectiveness by preventing competitors from bidding on their brand terms and maximizing ROI. This strategy is particularly crucial for maintaining market share and customer loyalty.

12/31/2025 Logistics Encyclopedia
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Freight Forwarders Adopt New Strategies to Secure Timely Payments

Freight Forwarders Adopt New Strategies to Secure Timely Payments

In the competitive transportation market, freight forwarders need to pay attention to the risks of prepaid freight clauses, the rights of bill of lading holders, and the identity of the actual freight payers when collecting freight charges. By establishing reasonable contractual agreements and selecting reputable charterers, freight forwarders can effectively protect their interests, ensure timely collection of freight, and reduce economic risks.

07/28/2025 Logistics Encyclopedia
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The Hidden Gem of Logistics: How One Belgian Airport Connects the World

The Hidden Gem of Logistics: How One Belgian Airport Connects the World

Liège Airport in Belgium is the seventh largest cargo airport in Europe, strategically located to serve over 400 million consumers with round-the-clock runway access. In recent years, cargo traffic has steadily increased at an annual growth rate of 8%. It closely integrates with the China-Europe Railway Express and e-commerce logistics to provide efficient freight solutions, aiming to play a significant role in the cross-border e-commerce and express delivery markets.

07/14/2025 Logistics Encyclopedia
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Transpacific Shipping Rates Hit Lows Sparking Buyer Interest

Transpacific Shipping Rates Hit Lows Sparking Buyer Interest

Freight rates on the US West Coast route have plummeted nearly 60% due to a confluence of factors including overstocked inventories by European and American shippers, weak demand due to inflation, and easing port congestion. Experts predict further rate declines, although a return to pre-pandemic levels is unlikely. Shippers should monitor market trends and optimize shipping schedules. Shipping companies need to adjust capacity and improve operational efficiency to navigate market volatility.

12/29/2025 Logistics Industry Insights
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Crossborder Ecommerce Faces Currency Shipping Challenges

Crossborder Ecommerce Faces Currency Shipping Challenges

Faced with the dual challenges of exchange rate fluctuations and rising sea freight costs, cross-border e-commerce companies should focus on controllable factors to enhance their core competitiveness. By upholding product quality, strengthening traffic promotion, building customer trust, and maintaining customer relationships, they can find certainty in uncertainty and embrace new development opportunities. Focusing on these key areas will allow businesses to navigate the current economic climate and thrive in the long run.

01/15/2026 Logistics Industry Insights
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The Pros and Cons of Freight Apps: The Phenomenon of Low Freight Rates Amid Market Transformation

The Pros and Cons of Freight Apps: The Phenomenon of Low Freight Rates Amid Market Transformation

This article analyzes the rise of freight apps in the logistics market and their impact on pricing, drivers, and companies. While freight apps provide convenience for users, they have not fundamentally addressed the issue of excess capacity leading to falling prices. Additionally, businesses and logistics companies still prefer to collaborate with familiar partners, and the role of information departments has not been replaced by apps.

07/18/2025 Logistics
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DAT Acquires Convoy to Automate Freight Transactions

DAT Acquires Convoy to Automate Freight Transactions

DAT Freight & Analytics has acquired Flexport's Convoy digital freight network platform, aiming to enhance automation and efficiency in freight transactions through advanced technology. This acquisition will provide freight brokers with a more efficient operational model and a broader freight matching network, ultimately driving the development of the entire industry.

08/07/2025 Logistics
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West Coast Cargo Streamlines Logistics at Le Mars Airport

West Coast Cargo Streamlines Logistics at Le Mars Airport

West Coast Freight presents a leading global three-letter code search system, helping you easily access air freight information for Le Mars Airport (LRJ). Covering over 40,000 cities and airports worldwide, the system boasts authoritative data, comprehensive information, and user-friendly operation, making it an essential tool for your air freight operations. Furthermore, West Coast Freight provides convenient services such as air freight tracking, airline inquiry, shipping company inquiry, sea freight tracking, schedule inquiry, and global port inquiry, simplifying air freight logistics.

09/29/2025 Airport Codes
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