Crops Focuses on Supply Chain Resilience Amid Shipping Volatility
Under the leadership of Mary McNelly, Global Logistics Director, Crocs Inc. adjusted its ocean freight contract strategy, prioritizing capacity redundancy over cost optimization to navigate market uncertainties. By diversifying its carrier portfolio, implementing flexible contract terms, and leveraging innovative tools, Crocs aims to build a more resilient supply chain, ensuring business continuity and growth. This case highlights the importance of supply chain resilience for corporate competitiveness in turbulent markets. This proactive approach allows Crocs to better respond to disruptions and maintain a steady flow of goods.









