Jumia Strategies for Growing Mobile Sales in Africa

Jumia Strategies for Growing Mobile Sales in Africa

This article delves into the market opportunities for mobile phone products on the Jumia platform, revealing the strong demand for smartphones among young African consumers and the strategies of Chinese mobile phone brands to seize the market with their high cost-performance ratio. It emphasizes the price sensitivity and the coexistence of feature phones and smartphones in the unique African market. Furthermore, it highlights the new growth points brought by Jumia's refurbished phone category and Tech Week promotions, helping sellers to grasp the first-mover advantage in the African e-commerce market.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
Read More
Crossborder Ecommerce Firms in Shenzhen Grapple With Labor Disputes

Crossborder Ecommerce Firms in Shenzhen Grapple With Labor Disputes

This article analyzes labor disputes such as forced overtime and disguised layoffs in Shenzhen's cross-border e-commerce enterprises during the pandemic. It reveals the difficulties faced by companies and the infringement of employee rights. From the perspectives of law, business management, and industry development, the article explores how to protect workers' rights and promote the healthy and sustainable development of the industry. It emphasizes the need for fair labor practices and responsible corporate governance to ensure a balanced ecosystem for both businesses and employees within the rapidly evolving cross-border e-commerce sector.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Profit From Europes Electric Blanket Surge

Amazon Sellers Profit From Europes Electric Blanket Surge

This article delves into the profit landscape of Amazon sellers, revealing a significant head effect. It focuses on the surge in electric blanket orders in Europe, analyzing the opportunities and challenges for Chinese manufacturing amidst the energy crisis. The article advises cross-border e-commerce sellers to pay attention to market dynamics, strengthen product development, emphasize brand building, and optimize supply chain management to seize opportunities and meet challenges. By understanding these factors, sellers can navigate the market effectively and capitalize on the growing demand for products like electric blankets.

01/06/2026 Logistics Industry Insights
Read More
Amazon Launches AHA Program to Protect Top Sellers

Amazon Launches AHA Program to Protect Top Sellers

The Amazon Account Health Assurance (AHA) program acts as a 'get-out-of-jail-free card' for high-performing sellers, mitigating account suspension risks due to account health issues. This program proactively connects sellers with account health specialists who offer solutions and provide a 72-hour appeal window. This article details the eligibility requirements, scope, and important considerations for the AHA program. It aims to help sellers fully leverage this benefit, ensuring account security and minimizing disruptions from potential account suspensions by providing proactive support and extended appeal opportunities.

01/06/2026 Logistics
Read More
Banggood Cuts Jobs As Crossborder Ecommerce Slows

Banggood Cuts Jobs As Crossborder Ecommerce Slows

Banggood, a well-known cross-border e-commerce seller in Guangzhou, is reportedly requiring employees to take early leave, with only 80% of the minimum wage paid the following month, raising concerns about the survival of cross-border e-commerce. Against the backdrop of a global economic downturn and high inflation, cross-border e-commerce companies face multiple challenges in supply chain and operations, urgently requiring transformation and upgrading. These difficulties highlight the pressures faced by businesses navigating a challenging economic climate and the need for adaptation to ensure long-term sustainability.

01/06/2026 Logistics Industry Insights
Read More
Lazada Sellers Guide Optimizing Product Content for Search Rankings

Lazada Sellers Guide Optimizing Product Content for Search Rankings

This article provides an in-depth analysis of Lazada's content scoring mechanism, aiming to help sellers improve product information and boost store search traffic and sales. It details key content scoring indicators, including required attributes, product images, long descriptions, key attributes, white background images, long images, and videos. The article offers practical optimization strategies and operational guidelines to help sellers stand out in the competitive e-commerce environment. By understanding and implementing these strategies, sellers can improve their content scores and ultimately drive more traffic and sales on the Lazada platform.

01/06/2026 Logistics Industry Insights
Read More
Instagram Growth Strategies Leveraging Collaboration Posts

Instagram Growth Strategies Leveraging Collaboration Posts

This article delves into Instagram's Collaborative Posts feature, explaining its definition, advantages, and how-to steps. By co-creating posts with other users, individuals can expand their reach, boost engagement, and streamline collaboration. The article also provides practical tips, such as partnering with influencers, leveraging user-generated content, and hosting joint giveaways, to help users maximize the Collaborative Posts feature and enhance their social media performance. It highlights how collaborative posts can amplify visibility and foster a sense of community, ultimately leading to improved brand awareness and audience growth.

01/06/2026 Logistics Industry Insights
Read More
Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

Amazon Sellers Guide to Optimizing Ad Spend with Breakeven ACOS

This article provides a clear explanation of the Break-Even ACOS concept, which is crucial for Amazon sellers. It details the calculation method and compares it with ACOS, emphasizing the dynamic nature of Break-Even ACOS. The aim is to help sellers more effectively evaluate advertising spend, optimize marketing strategies, and ultimately maximize profits. Understanding this metric allows for better decision-making regarding ad campaigns and ensures that advertising costs are aligned with profitability goals. By focusing on Break-Even ACOS, sellers can achieve sustainable growth and improve their overall business performance on Amazon.

01/06/2026 Logistics Encyclopedia
Read More
Chinas Heating Exports Boom Amid Europes Winter Prep

Chinas Heating Exports Boom Amid Europes Winter Prep

The escalating European energy crisis has triggered a surge in demand for Chinese heating equipment. Cross-border sellers should capitalize on this opportunity by selecting high-quality products, ensuring reliable logistics, implementing precise marketing strategies, and providing excellent customer service to tap into the lucrative European market. Focus on efficient and safe heating solutions to meet the urgent needs of European consumers facing rising energy costs. This is a prime time for Chinese manufacturers and sellers to expand their reach and establish a strong foothold in the European heating market.

01/06/2026 Logistics Industry Insights
Read More