Amazon Allows Offplatform Traffic for DTC Brands

Amazon Allows Offplatform Traffic for DTC Brands

Amazon's opening of off-Amazon traffic presents new growth opportunities for DTC brands. Through the "Buy with Prime" service, brands can direct Amazon traffic to their own websites, boosting brand awareness and sales. While challenges remain in the process, more direct and efficient traffic generation methods are expected in the future. This move by Amazon aims to create a DTC brand aggregation platform, providing consumers with a wider range of shopping choices and a more convenient experience. This initiative allows brands to leverage Amazon's reach while building their own brand presence.

12/31/2025 Logistics Industry Insights
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Global Air Freight Transit Times Key Factors for Faster Shipping

Global Air Freight Transit Times Key Factors for Faster Shipping

International air freight time efficiency is affected by various factors. Direct flights offer stable transit times, while connecting flights are more volatile. Route distance, customs clearance efficiency, and peak/off-peak seasons all play a role. Routes from China to Southeast Asia are the fastest, while those to Europe and America vary significantly. African/South American routes experience the most fluctuations. To optimize time efficiency, prioritize direct flights, plan ahead, optimize customs documentation, and choose a reliable freight forwarder. Understanding these factors helps businesses manage expectations and improve their supply chain efficiency.

02/04/2026 Logistics Encyclopedia
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Hazardous Goods LCL Export Process Overview

Hazardous Goods LCL Export Process Overview

This article provides a detailed analysis of the various stages involved in the export of hazardous material cargo in less-than-container loads (LCL), including information confirmation, cost calculation, classification of hazardous materials, packaging requirements, and necessary documentation.

07/18/2025 Logistics Encyclopedia
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