Zhejiang Zhengte Expands Outdoor Furniture Sales on Amazon

Zhejiang Zhengte Expands Outdoor Furniture Sales on Amazon

Zhejiang Zhengte Group achieved significant success on Amazon with its outdoor furniture, exceeding 1 billion RMB in revenue in the first three quarters. The company's transformation from ODM to branded e-commerce, focusing on product development and channel expansion, is its core competitiveness. This case provides valuable experience for cross-border e-commerce sellers, including choosing a niche market, emphasizing product quality, expanding sales channels, and maintaining market sensitivity. Their success highlights the importance of strategic adaptation and a customer-centric approach in the competitive online marketplace.

01/05/2026 Logistics Industry Insights
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Madecom Collapse Offers Lessons for DTC Furniture Sector

Madecom Collapse Offers Lessons for DTC Furniture Sector

Made.com, once hailed as a shining example of DTC furniture e-commerce, collapsed just a year after its IPO. The entrepreneurial legend of founder Ning Li came to an abrupt end. A combination of factors, including the fading pandemic boom, supply chain crises, inflation, and increased competition, contributed to the shattering of its £7 billion valuation. Following its acquisition by Next, whether Made.com can regain its former glory remains a significant challenge. The company's rapid rise and fall serve as a cautionary tale in the volatile e-commerce landscape.

12/31/2025 Logistics Industry Insights
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Shipping Furniture to Singapore Costs and Timelines Explained

Shipping Furniture to Singapore Costs and Timelines Explained

This article provides a comprehensive analysis of the factors affecting the shipping time of furniture to Singapore, including transport distance, shipping routes, container selection, customs clearance, and port conditions. It offers practical advice on reducing costs and shortening shipping times, helping you easily plan your furniture shipment. Learn how to optimize each stage of the process for faster and more efficient delivery to Singapore.

01/26/2026 Logistics Encyclopedia
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Lazboy Integrates Tech to Elevate Luxury Home Furniture

Lazboy Integrates Tech to Elevate Luxury Home Furniture

La-Z-Boy is reshaping the high-end home experience through technological innovation, breaking away from homogeneous competition with a focus on "New Comfortism." From NFC control to four-zone intelligent control, technology empowers products and enhances the user experience. By extending scenarios and upgrading services, La-Z-Boy transforms home furnishing consumption from a one-time transaction into a lifestyle affiliation, building long-term user relationships and leading the high-end home furnishing industry into a new phase of growth.

01/27/2026 Logistics Industry Insights
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Directtoconsumer Brands Disrupt Traditional Retail

Directtoconsumer Brands Disrupt Traditional Retail

The rise of the DTC (Direct-to-Consumer) model is reshaping brand growth. Compared to traditional retail, DTC offers stronger customer relationships, higher profit margins, and greater control. Key implementation points include optimizing customer experience, marketing, and sales strategies. DTC allows brands to connect directly with consumers, gather valuable data, and build lasting loyalty. This shift necessitates a focus on digital channels and personalized communication to effectively reach and engage target audiences. Successful DTC implementation drives sustainable brand growth and market share.

01/04/2026 Logistics Industry Insights
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Furniture Industry Eyes Growth in HS Code 94 Market

Furniture Industry Eyes Growth in HS Code 94 Market

The HS code series 94 covers a variety of furniture products, including children's car seats and medical chairs, highlighting the potential and trade opportunities in niche markets. The export tax rebate rates for different products provide market guidance, creating conditions for businesses to assess and choose accordingly.

08/05/2025 HS Code Query
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Ecommerce Shifts Challenge Furniture Giant As Zibuyu Seeks IPO

Ecommerce Shifts Challenge Furniture Giant As Zibuyu Seeks IPO

The cross-border e-commerce industry is facing a downturn. Furniture e-tailer Made.com is facing a sale and layoffs, and Zhejiang seller Zubuyu's IPO is hindered. Companies need to strengthen their internal capabilities, diversify their development, and embrace change to meet challenges, survive in fierce competition, and achieve success. This includes optimizing supply chains, improving marketing strategies, and exploring new markets. Adaptability and innovation are crucial for navigating the current economic climate and ensuring long-term growth.

12/31/2025 Logistics Industry Insights
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Zhengte Debuts on Shenzhen Exchange Amid Outdoor Furniture Demand

Zhengte Debuts on Shenzhen Exchange Amid Outdoor Furniture Demand

Zhejiang Zhengte Co., Ltd. has successfully listed on the Shenzhen Stock Exchange. This integrated industry and trade enterprise, deeply rooted in the outdoor furniture industry for many years, boasts annual revenue exceeding 1.2 billion RMB through its two major product lines: sunshade products and outdoor leisure furniture, primarily targeting the European and American markets. The funds raised from this IPO will be used to expand production capacity and enhance R&D capabilities, injecting new impetus into the company's development and bringing fresh vitality to the cross-border e-commerce industry.

12/30/2025 Logistics Industry Insights
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Amazon Seller United Furniture Closes Amid Crossborder Ecommerce Woes

Amazon Seller United Furniture Closes Amid Crossborder Ecommerce Woes

A US home goods giant collapsed, a European e-commerce company went bankrupt, and e-commerce platforms are laying off employees, signaling a winter for cross-border e-commerce. Survival requires refined operations, brand building, compliance, and active collaboration. The industry is undergoing a significant reshuffle, forcing companies to adapt to challenging market conditions and prioritize efficiency and strategic partnerships to weather the storm.

01/16/2026 Logistics Industry Insights
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