EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

EU Brands Adopt Consent Mode V2 Ahead of Compliance Deadline

Google is enforcing its EU user consent policy, limiting ads for those without Consent Mode v2. Deployment and optimization are necessary to achieve compliance and improve advertising performance. Implementing Consent Mode v2 ensures adherence to EU regulations and allows for continued data collection and personalized advertising while respecting user privacy choices. Failure to comply can result in significant limitations on advertising reach and effectiveness within the European Union. Prioritize implementation to maintain optimal campaign performance.

01/27/2026 Logistics Industry Insights
Read More
Smart Speaker Demand Grows in US and EU Ecommerce Markets

Smart Speaker Demand Grows in US and EU Ecommerce Markets

Strong demand for smart speakers in European and American markets presents opportunities for Chinese cross-border e-commerce. Integrating with Google Home and Amazon Echo ecosystems can effectively facilitate overseas market expansion. Operations should focus on content quality, interaction experience, and user privacy, while strictly adhering to local laws and regulations to ensure compliance.

01/28/2026 Logistics Industry Insights
Read More
DB Cargo: A Rail Freight Giant Seeking Revival Amid Challenges

DB Cargo: A Rail Freight Giant Seeking Revival Amid Challenges

DB Cargo is facing significant challenges in 2024, planning to lay off 5,000 employees to cope with a challenging market environment and pressure from the EU regarding financial support. The restructuring plan includes splitting into several independent divisions to improve operational efficiency. Despite facing substantial losses, the EU has approved €1.9 billion in state aid, offering hope for the company's transformation.

07/17/2025 Logistics
Read More
EU Halts Aviation Carbon Tax Balancing Industry Relief and Climate Targets

EU Halts Aviation Carbon Tax Balancing Industry Relief and Climate Targets

The EU's suspension of the aviation carbon tax is welcomed by the US House Transportation Committee. This move stems from controversy surrounding the EU Emissions Trading System (ETS), with countries like the US long opposing its extraterritorial jurisdiction. The suspension may reduce airline costs and ease trade tensions, but it could also weaken global climate governance. Future efforts should focus on strengthening international cooperation and developing a global aviation emissions reduction mechanism. The pause highlights the need for a unified approach to address aviation's environmental impact.

02/12/2026 Logistics
Read More
EU Sellers Gain Edge with Single VAT for Amazon FBA Growth

EU Sellers Gain Edge with Single VAT for Amazon FBA Growth

This article proposes leveraging a single-country VAT registration combined with FBA/EFN to quickly launch in the European market. It compares the advantages and disadvantages of EFN and Pan-EU fulfillment options, aiming to help sellers efficiently expand their business in Europe. The focus is on a streamlined approach for initial market entry, highlighting the benefits of starting with a single VAT registration before considering more complex Pan-European solutions. This allows for faster setup and potentially lower initial costs.

01/04/2026 Logistics
Read More
Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon Sellers Gain Relief As EU Eases Rules US Adjusts Fees

Amazon faces a double benefit. European regulators are suing Amazon over 'unfair terms,' potentially forcing it to reduce restrictions on sellers. Simultaneously, the US Small and Light program's price threshold has increased from $8 to $10, boosting seller profit margins. Sellers should closely monitor these policy changes, optimize their pricing strategies, and improve product quality and service to capitalize on these opportunities. This presents a chance to enhance competitiveness and profitability within the Amazon marketplace.

12/30/2025 Logistics
Read More
Amazon EU Sellers Must Comply With EN 71 Toy Safety Standards

Amazon EU Sellers Must Comply With EN 71 Toy Safety Standards

This article provides an in-depth analysis of the EN 71 safety testing standard for children's toys sold on Amazon in the EU. It details the definition and classification of children's toys, as well as the core content and compliance documentation requirements of the EN 71 and BS EN 62115 standards. The aim is to help sellers understand the EU market's safety requirements for children's toys, ensure product compliance, and protect children's safety. This knowledge is crucial for navigating the complexities of selling toys within the European Union.

02/05/2026 Customs Knowledge
Read More
EU Demands UPS Concessions in 67B TNT Deal Over Antitrust Concerns

EU Demands UPS Concessions in 67B TNT Deal Over Antitrust Concerns

UPS's $6.7 billion acquisition of TNT faced scrutiny from the European Union's antitrust regulators, potentially requiring significant concessions to alleviate competition concerns. The European Commission worried the deal would create a market monopoly, and UPS actively sought remedies. Historical precedents show similar mergers face considerable challenges, but UPS is determined to overcome these hurdles, achieve synergies, and reshape the express delivery market in Europe and globally. The EU's concerns centered on potential price increases and reduced service quality for customers in the European Economic Area.

01/26/2026 Logistics
Read More
US Steel Appliance Tariffs Rattle Global Trade

US Steel Appliance Tariffs Rattle Global Trade

The US has announced a 50% tariff on specific steel-made home appliances, effective June 23rd, impacting dishwashers, washing machines, and refrigerators. US-EU trade negotiations are stalled, with the EU preparing retaliatory measures. This action will increase the burden on American consumers and impact the global home appliance market. Companies need to adjust their strategies to cope with the situation. The tariffs are likely to escalate trade tensions and disrupt supply chains, forcing manufacturers to seek alternative sourcing and pricing strategies.

12/30/2025 Customs Knowledge
Read More