Amazon Expands OTT Ads to Boost Crossborder Ecommerce

Amazon Expands OTT Ads to Boost Crossborder Ecommerce

This article delves into Amazon OTT advertising, explaining its definition, advantages, and application in cross-border e-commerce. It emphasizes OTT advertising's precise targeting and broad reach capabilities, and uses Amazon platform data to demonstrate its positive impact on store traffic growth. Furthermore, it provides key strategies for Amazon OTT advertising campaigns, helping sellers effectively leverage this emerging advertising format. The analysis aims to equip cross-border e-commerce businesses with the knowledge to optimize their marketing efforts through OTT advertising on the Amazon platform.

01/05/2026 Logistics Industry Insights
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Guide How to Create a US Apple ID

Guide How to Create a US Apple ID

This article provides a detailed guide on how to register a US Apple ID, covering preparation, registration process, activation steps, and precautions. It emphasizes crucial aspects like network environment setup, payment method selection, and address filling. It also offers tips to avoid common pitfalls, helping users successfully register and safely use the US App Store. The guide aims to ensure a smooth and secure experience when accessing region-specific content and applications.

01/05/2026 Customs Knowledge
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Douyin Shops Beginners Guide to Ecommerce Product Selection

Douyin Shops Beginners Guide to Ecommerce Product Selection

This article details how TikTok Shop beginners can leverage Ocean Engine (Qianchuan) to discover blue ocean keywords, combine TikTok Mall and sourcing platforms for product selection, and effectively increase product card traffic through optimized product titles and related products to achieve quick sales. It emphasizes the importance of product optimization after selection, including the title, main image, details page, and pricing strategy. This approach helps new sellers navigate the platform and find profitable niches.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Adapt to New Sales Transparency Rules

Amazon Sellers Adapt to New Sales Transparency Rules

Amazon is testing a feature to directly display product sales on the front-end, signaling a trend towards e-commerce transparency. This move will reshape product ranking displays, influence pricing and promotional strategies, and highlight the value of 'sales orders' and 'review-free orders'. Sellers need to improve product quality, optimize listings, actively promote their products, prioritize customer service, and operate in compliance to gain an advantage in the new competitive landscape.

01/05/2026 Logistics Industry Insights
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Amazon Advertisers Urged to Avoid Common ROI Pitfalls

Amazon Advertisers Urged to Avoid Common ROI Pitfalls

This article reveals four common pitfalls in Amazon on-site advertising: insufficient listing optimization, unbalanced bidding budget, excessive advertising campaigns, and premature data analysis. By deeply analyzing these issues and providing targeted solutions, it aims to help sellers avoid advertising pitfalls, achieve efficient traffic generation, and improve store performance. Focus is placed on optimizing listings before launching campaigns, carefully managing bidding strategies, consolidating campaigns for better control, and taking a measured approach to data analysis for informed decision-making. This will lead to a more effective and profitable advertising strategy.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Use Offplatform Traffic to Improve Rankings

Amazon Sellers Use Offplatform Traffic to Improve Rankings

This article delves into how new Amazon products can rapidly improve their organic keyword ranking to the top three pages through off-Amazon traffic. It details the strategies, steps, and precautions for off-Amazon promotion, emphasizing the importance of stable traffic, conversion rate optimization, ranking control, and price advantages. The aim is to help sellers overcome traffic bottlenecks and create best-selling products. The article provides practical guidance on leveraging external sources to boost visibility and drive sales on Amazon.

01/05/2026 Logistics Industry Insights
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Guide to Improving Douyin Shops Customer Response Rates

Guide to Improving Douyin Shops Customer Response Rates

This article delves into how Douyin Shop's Feige customer service can improve its 3-minute response rate. It emphasizes building an excellent customer experience through real-time monitoring, optimizing team configuration, utilizing auxiliary tools, and leveraging official script templates. The core focus is on timely responses and efficient problem-solving, ultimately enhancing the store's competitiveness. By fostering customer trust through prompt and helpful service, stores can drive growth and improve overall performance.

01/05/2026 Logistics Encyclopedia
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Douyin Expands into Image Content to Rival Xiaohongshu

Douyin Expands into Image Content to Rival Xiaohongshu

Douyin is heavily investing in image-text content marketing to address gaps in its e-commerce ecosystem and challenge Xiaohongshu's dominance in the product discovery space. Despite previous attempts, Douyin hasn't achieved significant success in this area. Facing e-commerce competition and slowing user growth, Douyin aims to achieve a breakthrough through image-text content. However, it needs to strike a balance between commercial growth and content quality to succeed in attracting and retaining users interested in product discovery and recommendations.

01/05/2026 Logistics Industry Insights
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DHL Restructures Amid Layoffs to Maintain Logistics Leadership

DHL Restructures Amid Layoffs to Maintain Logistics Leadership

Faced with a global economic downturn and increased competition, logistics giant DHL launched the "Fit For Growth" plan, laying off 8,000 employees to cut costs. This article delves into DHL's financial reports, diversified business layout, external challenges, and e-commerce logistics opportunities, exploring whether it can solidify its global market dominance amidst uncertainty. Competitors' "winter is coming" strategies and the fierce competition in the e-commerce market add variables to DHL's future development. The analysis will focus on how DHL plans to maintain its market share and profitability during this period.

01/05/2026 Logistics Industry Insights
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Google Ads Strategies to Revitalize Stagnant Mobile Apps

Google Ads Strategies to Revitalize Stagnant Mobile Apps

Struggling with stagnant performance on older Google Ads campaigns? This article analyzes the strengths and weaknesses of legacy campaigns and proposes strategies to break through growth barriers. These include cost tolerance adjustments, diversifying creative assets, and accelerating conversions. Learn how to optimize your existing campaigns and achieve renewed growth with these practical tips.

01/05/2026 Logistics Industry Insights
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