Toutiao Mini Programs Hit 400M Users Boost Content Monetization

Toutiao Mini Programs Hit 400M Users Boost Content Monetization

Toutiao Mini Program is a key step in ByteDance's vertical expansion, aiming to build a closed-loop ecosystem that benefits users, creators, and developers by linking content and services. Relying on personalized recommendations and eight major traffic entrances, Toutiao Mini Program helps content monetization and increases creator revenue. In the future, mini programs may become a bridge for interconnection between all Toutiao's matrix products.

Tiktok Growth Strategies Skip Original Content Focus on Influencers

Tiktok Growth Strategies Skip Original Content Focus on Influencers

This paper introduces a TikTok e-commerce strategy that relies on an influencer matrix and precise traffic investment to quickly establish a business, without depending on self-made videos. The strategy involves understanding influencer content, building a foundational influencer base, and screening high-quality influencers. It aims to help sellers reduce costs, improve success rates, and continuously harvest advertising benefits. This method is particularly suitable for sellers in the initial stages or those who lack video production skills.

Niche Outdoor Brand Barebones Grows Rapidly Via Content Marketing

Niche Outdoor Brand Barebones Grows Rapidly Via Content Marketing

Barebones distinguished itself in the competitive outdoor goods market, particularly experiencing a surge in traffic in Japan, by adhering to sustainability principles, innovative product design, content-driven marketing, and precise advertising. This case offers valuable lessons for other outdoor brands, demonstrating that a commitment to sustainability and scenario-based experiences are crucial for brand growth. Their success highlights the importance of aligning brand values with consumer demand for eco-conscious and engaging experiences in the outdoor space.

Report Unveils 2025 Tiktok Shop Strategies for Content Commerce

Report Unveils 2025 Tiktok Shop Strategies for Content Commerce

This report from Tekan provides exclusive TikTok Shop 2024 data, reviewing the rapid growth of various categories in the US market and forecasting content commerce trends for 2025. It highlights the crucial role of AI technology in globalized content production and Tekan's contributions in areas like data-driven decision-making, AIGC videos, and digital human live streaming. The report aims to empower brands to succeed in the future e-commerce landscape by leveraging these technologies and insights.

Google Ads Tightens Rules on Original Content to Avoid Disapproval

Google Ads Tightens Rules on Original Content to Avoid Disapproval

This article provides an in-depth interpretation of the latest Google Ads policies, emphasizing the importance of original content. It analyzes common reasons for ad disapproval, including access experience, content quality, page relevance, and display issues. Furthermore, it offers targeted correction suggestions and coping strategies to help cross-border e-commerce sellers avoid risks, create high-quality ads, and improve marketing effectiveness. The focus is on understanding the nuances of the policy and practical steps to ensure ad compliance and optimal performance.

Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

Douyin Ecommerce Growth Hinges on Content Strategy Ocean Engine Guide

This article delves into the application of Ocean Engine's YunTu in TikTok E-commerce, explaining how to effectively seed content through collaborations with Star Map influencers and content boosting. It also covers audience asset management using YunTu to ultimately drive conversions. The importance of refined operations is emphasized, providing brands with practical guidance for achieving brand building and performance synergy on the TikTok platform. Focus is on leveraging data-driven insights for optimized campaign performance and ROI.

Baidus Ernie Bot Enhances AI Marketing with Location Data

Baidus Ernie Bot Enhances AI Marketing with Location Data

ByteDance's AI assistant "Doubao" has launched a product-selling feature, marking the accelerated commercialization of AI large models. Brands should seize this opportunity, focus on GEO (location-based marketing), and leverage AI to precisely reach users, improve conversion rates, and gain a competitive edge in the emerging AI marketing landscape. This integration signifies a significant step towards monetizing AI capabilities and offers brands new avenues for targeted advertising and sales strategies through AI-powered platforms like Doubao.

SEO Expert Warns Against AI Search Optimization Pitfalls

SEO Expert Warns Against AI Search Optimization Pitfalls

This article exposes the 'quick ranking' pitfalls prevalent in the current GEO (Generative Engine Optimization) landscape. It emphasizes the fundamental importance of SEO basics and advises businesses to adopt compliant, long-term operational strategies. The recommendation is to rationally allocate marketing budgets and avoid blindly following trends, ultimately aiming to enhance brand value. Focusing on sustainable practices over short-term gains is crucial for long-term success in the competitive digital environment. This approach ensures organic growth and avoids potential penalties associated with manipulative techniques.

Global Ecommerce Growth Hinges on Google SEO Mastery

Global Ecommerce Growth Hinges on Google SEO Mastery

This article, shared by SEO expert Ruofan, details practical Google SEO strategies for cross-border e-commerce. It emphasizes the importance of building high-quality English websites, mastering core SEO techniques, and continuous learning. With emerging trends like GEO, the value of SEO is increasingly apparent, making it crucial for business growth. The aim is to help cross-border e-commerce companies seize Google traffic opportunities and achieve significant performance improvements. The article provides actionable insights to navigate the complexities of international SEO and drive sustainable results.

Google Ads Guide Optimizing Keywords for Targeted Campaigns

Google Ads Guide Optimizing Keywords for Targeted Campaigns

This article delves into Google Search Ads keyword setting techniques, emphasizing the importance of keyword research. It compares the advantages and disadvantages of exact match, phrase match, and broad match types, and highlights the necessity of negative keywords. Furthermore, it shares advanced strategies such as long-tail keywords, competitor keywords, seasonal keywords, and geo-targeting keywords. The aim is to help advertisers achieve precise targeting and improve advertising effectiveness. This comprehensive guide offers practical insights for optimizing Google Ads campaigns and maximizing ROI through strategic keyword selection and implementation.