Chinas Retail Shift Private Labels Reshape Market
Private labels are rising in retail, addressing profit and homogenization issues, but aren't the ultimate solution. Their development is limited by category, supply chain, and consumer demand. The future of retail competition will be an ecosystem battle of "private label + cooperative brands + service experience," requiring a shift from price to brand power and expanded supply chain capabilities. Private labels are a crucial fulcrum for retailers building ecological competitiveness, not the endpoint. They are a tool to enhance overall value proposition and foster stronger customer relationships.









