European Pet Owners Favor Reliability in Pet Tech Survey Shows
A survey of European pet owners reveals they prioritize simplicity and reliability in pet tech products over feature overload. Practical functionalities like GPS tracking and activity monitoring are preferred, with data transparency being crucial. Age differences also influence choices, with younger generations being more open and older individuals more cautious. The future of pet tech may focus on data analysis and personalized recommendations, catering to individual pet and owner needs while maintaining ease of use and building trust through clear data practices.









