US Import Volumes Drop Sharply Amid Pandemic Demand Decline

US Import Volumes Drop Sharply Amid Pandemic Demand Decline

Panjiva data reveals a continued decline in US import freight volume, impacted by both the pandemic and weakened demand. A significant drop in Chinese exports is a primary driver, accelerating supply chain diversification. It is recommended to strengthen international cooperation, reduce trade barriers, stabilize global trade, and promote digital transformation to mitigate these challenges and foster resilience in the global supply chain.

01/15/2026 Logistics Industry Insights
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APICS CSCP Certification Boosts Supply Chain Expertise

APICS CSCP Certification Boosts Supply Chain Expertise

APICS CPIM/CSCP certifications are prestigious in supply chain management. CPIM focuses on internal production and inventory management, while CSCP emphasizes global optimization. Holding both certifications demonstrates expertise in both internal operations and a global perspective, enhancing career competitiveness. Preparing for these certifications is a systematic learning process. With high industry recognition, these certifications significantly contribute to career advancement in supply chain management.

01/15/2026 Logistics Industry Insights
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Shipping Industry Guide Managing Special Containers Effectively

Shipping Industry Guide Managing Special Containers Effectively

This article delves into the definition, classification, and applications of special containers in ocean freight. It details the characteristics, suitable cargo, and operational considerations for five common types: open-top containers, flat rack containers, tank containers, refrigerated containers, and platform containers. The complexity and challenges of special container transportation are emphasized, and practical advice is offered to industry professionals to help them address the unique demands of transporting specialized cargo. This aims to assist in effectively managing the intricacies involved in special container shipping.

08/23/2025 Logistics Encyclopedia
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Guide to Hazardous Goods Shipping Containers Unveiled

Guide to Hazardous Goods Shipping Containers Unveiled

This article provides an in-depth analysis of the classification, operational key points, and precautions for special containers used in dangerous goods sea freight. It focuses on the application of open-top containers, flat rack containers, and tank containers, while emphasizing risk assessment and control during operation. The aim is to offer professional guidance for practitioners in the field, ensuring the safe and efficient transportation of dangerous goods. The article highlights crucial aspects for handling these specialized containers to minimize potential hazards and ensure regulatory compliance.

09/26/2025 Logistics Encyclopedia
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Amazon Sellers Boost Visibility with Keyword Strategies

Amazon Sellers Boost Visibility with Keyword Strategies

This article provides a comprehensive guide to Amazon keyword strategies, covering Listing optimization, keyword research, and placement. Master the 'alchemy' of keywords to help sellers create best-selling products and achieve top positions in the Amazon marketplace. It delves into effective techniques for identifying high-potential keywords, strategically incorporating them into product listings, and continuously refining keyword strategies for optimal performance. This guide aims to empower sellers with the knowledge and tools needed to drive traffic, increase visibility, and ultimately boost sales on Amazon.

01/04/2026 Logistics Encyclopedia
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Douyin Sellers Gain Edge with Four Key Product Strategies

Douyin Sellers Gain Edge with Four Key Product Strategies

This article addresses the challenges faced by beginners in product selection for TikTok Shop. It proposes four practical techniques: benchmarking top players, discovering novel and unique products, leveraging marketing trends, and utilizing official channels. The article emphasizes the importance of execution after product selection, including driving sales, optimizing product listings, and connecting with influencers. These strategies aim to help beginners create popular and successful TikTok Shops. It provides guidance on how to effectively choose products that resonate with the platform's audience and drive sales.

01/05/2026 Logistics Encyclopedia
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Amazon Sellers Optimize Sponsored Ads for Multivariation Listings

Amazon Sellers Optimize Sponsored Ads for Multivariation Listings

This paper addresses the challenges of advertising multi-variant products on Amazon by proposing two core strategies: identifying competitor's best-selling products through market research and using automatic campaigns to test and data-driven select top performers. It also highlights key factors such as Listing quality, keyword selection, bidding strategies, and continuous optimization to help sellers avoid blind advertising, achieve precise traffic acquisition, and improve advertising effectiveness. This approach aims to guide sellers towards data-informed decisions for optimized campaign performance and increased ROI.

01/04/2026 Logistics Encyclopedia
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Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

Datadriven Influencer Marketing Enhances ROI Moves Beyond Vanity Metrics

This paper delves into measuring and optimizing ROI in influencer marketing. It emphasizes focusing on metrics like brand awareness, reach, and engagement in the initial stages, rather than solely on sales conversion. By applying the Pareto principle, resources should be concentrated on top-performing influencers. Continuous data analysis and optimization are crucial for achieving data-driven growth. The paper highlights the importance of a holistic approach to influencer marketing ROI, considering both short-term and long-term objectives, and leveraging data insights for continuous improvement.

12/29/2025 Logistics Industry Insights
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Aidriven Marketing Contest Sparks Industry Innovation

Aidriven Marketing Contest Sparks Industry Innovation

Juliang Engine partnered with the Instant Creation Platform to host an AIGC case competition, exploring AI's innovative applications in marketing. Winning cases demonstrate AIGC's deep integration into content production workflows, enabling low-cost creative validation, scaled asset production, and asset management, significantly improving marketing efficiency and effectiveness. The top ten cases cover various industries, showcasing diverse pathways for AIGC-driven growth and offering new growth paradigms for brand marketing. This competition highlights the potential of AI to revolutionize marketing strategies and drive tangible results for businesses.

01/15/2026 Logistics Industry Insights
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Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

Ozon Unveils Black Friday Strategy to Boost Russian Ecommerce Sales

This article provides a comprehensive guide for OZON sellers preparing for the Black Friday mega-sale. It offers in-depth analysis of top-selling product categories and details key strategies for inventory preparation, data analysis, listing optimization, and promotional participation. It also highlights common marketing pitfalls to avoid. This guide aims to help sellers focus their efforts during the peak season and achieve significant sales increases. It provides practical tips and actionable advice for maximizing visibility and driving conversions during the Black Friday event.

01/16/2026 Logistics Industry Insights
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