Amazon Sellers Face Traffic Slump Seek Peak Season Recovery

Amazon Sellers Face Traffic Slump Seek Peak Season Recovery

Amazon sellers are facing challenges with declining traffic and plummeting sales. This article delves into the reasons behind the traffic drop, including the impact of the pandemic, inflation, and platform competition. It provides advertising keyword layout strategies tailored for the product launch, growth, and maturity stages, helping sellers precisely attract traffic, boost sales, and achieve a successful peak season turnaround. The strategies aim to optimize ad campaigns and improve visibility amidst increased competition and changing market conditions.

Global Trade Faces Winter Strain As US Holiday Demand Looms

Global Trade Faces Winter Strain As US Holiday Demand Looms

The Global Trade Health Index reveals a significant drop in order volumes in the European market, impacted by the energy crisis and inflation. While the US market is less affected, retail orders are also decreasing, leading to substantial inventory pressure. The potential for recovery during the holiday season remains uncertain, requiring close monitoring of market dynamics.

Tiktok Lowers Revenue Forecast Amid Slowing Ad Growth

Tiktok Lowers Revenue Forecast Amid Slowing Ad Growth

Affected by the global online consumption slowdown, TikTok has lowered its annual revenue target to approximately $10 billion, primarily due to hindered growth in advertising and e-commerce. The company is undergoing business restructuring, with the North American General Manager reassigned to oversee TikTok Shop. Despite facing challenges, TikTok leads in US advertising revenue and is actively developing its e-commerce business. Its future development is worth watching.

Amazon Sellers Face Sales Drop Due to Listing Flaws

Amazon Sellers Face Sales Drop Due to Listing Flaws

Amazon sellers often face sudden sales drops, frequently overlooking hidden issues like Listing category nodes. The "Product Sales Growth Optimizer" can pinpoint problems, such as declining category conversion rates, allowing for timely contact with customer service for resolution. Detailed operation is crucial for success on Amazon. Utilize platform tools effectively to optimize Listings and enhance competitiveness. Ignoring these hidden factors can severely impact sales and overall performance. Regular monitoring and proactive adjustments are key to maintaining a healthy sales trajectory.

Global Shipping Industry Faces Downturn As Eastwest Capacity Drops

Global Shipping Industry Faces Downturn As Eastwest Capacity Drops

The international shipping market faced significant changes in July, with substantial capacity reductions on major East-West routes, particularly impacting the Trans-Pacific lanes. Weak demand and overcapacity led to declining freight rates, prompting shipping companies to actively adjust their strategies. Increased global economic uncertainty presents challenges for the shipping market's outlook, requiring companies to adapt flexibly. The capacity cuts aim to stabilize prices amid sluggish demand, but the long-term effects remain to be seen given the volatile global economic landscape.

07/03/2025 Logistics
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Oriental Selection Struggles with Growth Over Reliance on Platforms

Oriental Selection Struggles with Growth Over Reliance on Platforms

Dongfang Zhenxuan faces challenges with declining traffic and sales, highlighting the risks of relying on a single platform. While a multi-platform strategy has been initiated, its effectiveness remains to be seen. In the future, Dongfang Zhenxuan needs to focus on content innovation, supply chain optimization, and user service to find new growth engines. The company must adapt to the evolving e-commerce landscape and diversify its reach to maintain its market position and attract new customers while retaining existing ones.

New Tariffs Trigger Sharp Drop in Global Shipping Rates

New Tariffs Trigger Sharp Drop in Global Shipping Rates

Recently, the SCFI freight index from the Shanghai Shipping Exchange has continuously decreased, particularly along the West and East Coast routes of the U.S., with significant rate declines. Soft demand, coupled with the upcoming implementation of new tariff policies, presents fresh challenges and uncertainties for the market. Shipping companies are closely monitoring the impact of tariffs on import prices and the economy, anticipating large-scale shifts in the supply chain.

Los Angeles Port Volume to Drop 10 Amid Trade Policy Changes

Los Angeles Port Volume to Drop 10 Amid Trade Policy Changes

The Port of Los Angeles expects a 10% decrease in container throughput in the second half of this year, primarily due to market changes triggered by U.S. tariff policies against several countries. Despite a strong start to the year, the industry is filled with uncertainty about the future and must remain vigilant.

04/09/2025 Logistics
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Crossborder Ecommerce Sellers Hit by Holiday Slump

Crossborder Ecommerce Sellers Hit by Holiday Slump

The cross-border e-commerce industry faces declining sales and early holidays for businesses. New sellers are entering the market, while established sellers seek account reserves. Data-driven growth strategies, including product weight optimization, supply chain improvements, and risk management, are crucial for navigating this challenging period. Patience and confidence are essential for achieving profit growth. Focusing on these key areas can help businesses weather the storm and emerge stronger in the long run.

Amazon Sellers Hit by Checkout Outage Sales Drop

Amazon Sellers Hit by Checkout Outage Sales Drop

Amazon recently experienced a system outage, causing a sharp drop in sales for many sellers and preventing over 12,000 users from placing orders. This article analyzes the causes and potential risks of the incident, and provides cross-border sellers with self-rescue suggestions, including diversifying sales channels, refining operations, and implementing risk warning and response mechanisms. The aim is to help sellers maintain their position in the face of market challenges.