Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Is your Amazon Sponsored Brands campaign's broad match targeting going astray? This article highlights the differences between Sponsored Brands and Sponsored Products ads, emphasizing the importance of using the '+' symbol before keywords. This strategy helps you achieve precise targeting, improve conversion rates, and avoid wasting your advertising budget. By understanding this nuance, you can optimize your Sponsored Brands campaigns for better performance and a higher return on ad spend.

12/29/2025 Logistics Encyclopedia
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Ningbo Port's Smart Shore Power Project Aids Emission Reduction and Environmental Protection

Ningbo Port's Smart Shore Power Project Aids Emission Reduction and Environmental Protection

The implementation of the smart shore power project at Ningbo Port will allow ocean-going vessels to draw power directly from the grid instead of relying on onboard generators. This shift is expected to significantly reduce pollutant emissions during shipping, creating a win-win situation for the terminal, shipping companies, and power suppliers. The project aims to notably decrease emissions of PM2.5, sulfur oxides, and nitrogen oxides, making a significant contribution to environmental protection.

07/21/2025 Logistics
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Amazon Sellers Urged to Manage Presales to Avoid Early Launches

Amazon Sellers Urged to Manage Presales to Avoid Early Launches

This article details how Amazon sellers can prevent listings from automatically going live before new products are in stock. It emphasizes the importance of pre-sale time settings and provides specific operational guidelines for checking key dates, handling existing situations, and differentiating between self-fulfillment and FBA models. The aim is to help sellers mitigate risks and ensure a smooth launch of new products by preventing premature sales and potential order fulfillment issues before inventory arrives at Amazon's warehouses.

01/06/2026 Logistics Encyclopedia
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Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Guide to Avoiding Amazon Crossborder Ecommerce Training Pitfalls

Choosing an Amazon cross-border e-commerce training institution requires careful consideration, going beyond just advertisements. Student reputation, institution establishment date, classroom atmosphere, teaching staff, employment rate, curriculum, and value-added services are all important factors. A comprehensive evaluation of these aspects is crucial to selecting a training institution that suits your needs and lays a solid foundation for your cross-border e-commerce journey. Don't rely solely on marketing materials; delve deeper into the institution's offerings and track record.

01/04/2026 Logistics Encyclopedia
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Tiktok Drives Niche Product Sales Through Shortform Video

Tiktok Drives Niche Product Sales Through Shortform Video

This article delves into the success stories of niche products going viral on TikTok. It reveals how brand sellers leverage high-quality content, engagement, personalization, and trend-jacking strategies to effectively attract their target audience, enhance brand awareness, and boost product sales. Furthermore, it provides concrete recommendations for brand sellers' marketing activities on TikTok, aiming to help them achieve greater success in the short-video era. The analysis focuses on practical strategies for creating engaging content and building a community around niche products.

01/05/2026 Logistics Industry Insights
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Jdcoms Joybuy Struggles Amid Global Expansion Challenges

Jdcoms Joybuy Struggles Amid Global Expansion Challenges

JD.com's cross-border e-commerce platform, Joybuy, has ceased operations, highlighting the challenges faced by JD.com's global expansion strategy. This article analyzes the rise and fall of Joybuy, exploring JD.com's various overseas expansion models, including independent platforms, shop-in-shops, and supply chain services. It emphasizes the importance of balancing independence and collaboration for JD.com's global ambitions. Drawing inspiration from the Temu model, the article envisions a future of diversified overseas development for JD.com, suggesting a more flexible and adaptable approach to international markets.

01/07/2026 Logistics Industry Insights
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Global Airport Codes Overview

Global Airport Codes Overview

This article summarizes the IATA codes of major domestic and international airports, providing readers with a convenient reference. It lists codes for key airports in China while also covering important airports in Asia, Europe, and the United States. This resource is suitable for travelers and logistics professionals, ensuring efficiency and accuracy in transportation arrangements and freight processes.

07/28/2025 Airport Codes
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Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

Gen Z Streetwear Brand TAKA Expands in West Via Direct Sales

TAKA Original, a China Chic brand founded by post-90s generation, has successfully entered the European and American markets through Instagram marketing and independent website operation. With the concept of "CREATE THE FUN", the brand focuses on emotional resonance with Gen Z and expresses self-attitude through clothing design. Its independent website boasts a unique design style, with traffic mainly coming from direct visits and organic search. Gen Z is its primary target audience. The brand's success demonstrates the potential of leveraging digital channels to reach global consumers with culturally relevant products.

01/06/2026 Logistics Industry Insights
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Chinese Ecommerce Apps Rival Amazon in Global Market

Chinese Ecommerce Apps Rival Amazon in Global Market

Chinese cross-border e-commerce APPs like SHEIN, AliExpress, and Temu are emerging in the global market, rapidly expanding their user base and challenging Amazon's dominant position. The cross-border e-commerce sector is entering a stage of compliance and large-scale development. Localization, social media integration, and a focus on high-quality products are becoming platform development trends. Sellers should delve into niche categories and create differentiated products to succeed in this competitive landscape.

01/04/2026 Logistics Industry Insights
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