Amazons Second Prime Day Seller Strategies for Success

Amazons Second Prime Day Seller Strategies for Success

Amazon's fall Prime Day is approaching, and sellers need to prepare in advance. Key strategies include driving external traffic, optimizing advertising, enriching creative content, and emphasizing inventory management. Attention to detail is also crucial, focusing on promotion planning, logistics and delivery, customer service, and data analysis. By implementing these strategies, sellers can stand out in the fierce competition and achieve sales growth during the Prime Day event.

10/10/2025 Logistics Industry Insights
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Googles Pmax Boosts DTC Brands Direct Traffic

Googles Pmax Boosts DTC Brands Direct Traffic

Cross-border e-commerce DTC transformation relies on private domain traffic. Google's PMax ads are efficient and convenient, improving conversions and helping brands quickly accumulate private domain traffic to achieve growth. Leveraging Google Ads, especially PMax campaigns, can be a powerful strategy for DTC brands expanding overseas to build a loyal customer base and drive sustainable sales by attracting and nurturing customers within their own ecosystem.

12/30/2025 Logistics Industry Insights
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Guide to Scaling Ecommerce Stores With Facebook Ads

Guide to Scaling Ecommerce Stores With Facebook Ads

This article provides independent website sellers with a practical guide to Facebook Ads, covering key aspects such as budget planning, campaign setup, retargeting strategies, key metrics interpretation, and conversion rate optimization. It aims to help sellers optimize advertising performance, reduce customer acquisition costs, and ultimately achieve sales growth for their independent websites. This guide offers actionable insights to improve ROI and drive more efficient advertising campaigns.

12/30/2025 Logistics Industry Insights
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Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon Adapts Strategy Amid Supply Chain Labor Challenges

Amazon faces supply chain challenges stemming from labor shortages, actively addressing the issues by adjusting inventory levels, increasing wages, and implementing automation. The company is committed to ensuring a positive customer experience by investing in technology and infrastructure to build a more resilient supply chain system, laying the foundation for future growth. Amazon's response strategies offer valuable insights for other businesses navigating similar challenges.

01/07/2026 Logistics Industry Insights
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Temu Sellers Face Boom and Bust on Pinduoduos Global Platform

Temu Sellers Face Boom and Bust on Pinduoduos Global Platform

The seller ecosystem on Pinduoduo's overseas platform, Temu, presents a mixed picture. Some sellers achieve explosive order growth through refined product selection and pricing strategies, while others choose to clear inventory and withdraw due to low prices and inefficiency. Temu faces the challenge of balancing price, service, efficiency, and the overall ecosystem. Sellers need to continuously adapt and innovate to survive in this dynamic environment.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Boost Sales with Offplatform Video Ads

Amazon Sellers Boost Sales with Offplatform Video Ads

Good news for Amazon sellers! Display advertising video feature gets a significant upgrade, helping you break through the bottleneck of on-site traffic and embrace massive off-site exposure. Reach potential customers accurately on third-party websites and apps through vivid video ads, enhance brand awareness, and achieve explosive sales growth. Seize the peak season opportunity and make your products stand out in the market!

01/16/2026 Logistics Industry Insights
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ERP Modernization Key Challenges and Strategies for Success

ERP Modernization Key Challenges and Strategies for Success

ERP modernization is crucial for digital transformation, yet its success rate remains low. Key considerations include cost, user adoption, and customization challenges. To improve success, businesses should prioritize standardized solutions and leverage cloud computing for scalability and flexibility. A well-planned ERP upgrade can streamline operations, improve data visibility, and ultimately drive business growth, but careful planning and execution are essential to avoid costly delays and disruptions.

01/16/2026 Logistics Industry Insights
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US Container Imports Face Mixed Trends Amid Economic Shifts

US Container Imports Face Mixed Trends Amid Economic Shifts

U.S. container imports saw a slight month-over-month increase in June but declined year-over-year, indicating stabilization with ongoing pressure. China's import share continued to decrease, while Southeast Asia emerged as a new growth area. West Coast ports recovered, while the East Coast faced pressure. Businesses should pay attention to trade policy changes, promote supply chain diversification, optimize port selection, and make data-driven decisions.

01/15/2026 Logistics
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US Imports Hit Record High in March Straining Supply Chains

US Imports Hit Record High in March Straining Supply Chains

A Panjiva report indicates that US imports reached a record high in March, with significant year-over-year growth in both total cargo and container volume. This reflects a recovering US economy and strong consumer demand, but also exacerbates supply chain pressure, potentially leading to port congestion and increased transportation costs. Businesses and governments need to proactively respond by optimizing supply chain management and improving logistics efficiency.

01/19/2026 Logistics
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Target Overhauls Leadership and Supply Chain Strategy

Target Overhauls Leadership and Supply Chain Strategy

Target is adjusting its leadership team to strengthen the strategic importance of its supply chain and address growth challenges. The company is increasing investment in stores and embracing digital logistics and delivery to enhance the customer experience. This shift emphasizes a modernized approach to retail, focusing on efficient operations and improved service to meet evolving consumer demands and maintain a competitive edge in the market.

01/19/2026 Logistics Industry Insights
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