Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

Amazon Sellers Cut Ad Costs with Negative Keywords Strategy

This article delves into the strategy of negative keywords on Amazon, explaining their role in reducing ineffective advertising spend. It details the two match types: exact negative and phrase negative. The guide instructs sellers on how to use data analysis to determine which keywords should be negated and which should be retained. This ultimately helps sellers optimize their advertising campaigns and improve advertising effectiveness, leading to a higher return on investment and better overall performance.

01/06/2026 Logistics Industry Insights
Read More
Amazon Snapchat Bet on AR to Cut Ecommerce Returns

Amazon Snapchat Bet on AR to Cut Ecommerce Returns

Amazon partners with Snapchat to launch an AR virtual try-on service, aiming to reduce the high return rates in online apparel retail. By leveraging AR technology, consumers can preview how clothes look on them before purchasing, leading to more informed buying decisions. Virtual shopping not only enhances the consumer experience but also promises to significantly lower operational costs for e-commerce platforms. This service represents a crucial trend in the future development of e-commerce.

01/06/2026 Logistics Industry Insights
Read More
Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

Facebook Ad Strategies to Cut Costs Boost Customer Acquisition

This article delves into common challenges in Facebook A+AC advertising, including conversion attribution window discrepancies, limited audience reach, creative fatigue, and ad exposure algorithms. It offers corresponding solutions and emphasizes the value of persisting with A+AC advertising. The article shares practical tips and advanced strategies to help advertisers overcome wasteful spending and achieve efficient customer acquisition. It aims to provide actionable insights for optimizing A+AC campaigns and maximizing ROI on Facebook.

01/06/2026 Logistics Industry Insights
Read More
Ebay Sellers Adopt Strategies to Reduce Returns Cut Costs

Ebay Sellers Adopt Strategies to Reduce Returns Cut Costs

This article delves into the common reasons for high eBay return rates and offers seven practical solutions to effectively reduce them. These include accurate descriptions, high-definition images, secure packaging, fast shipping, avoiding counterfeit products, analyzing return reasons, and implementing flexible return policies. By implementing these strategies, sellers can improve store operational efficiency and ultimately increase profits.

01/06/2026 Logistics Encyclopedia
Read More
Trade War Fears Slow Global Freight Growth Forecasts Cut

Trade War Fears Slow Global Freight Growth Forecasts Cut

US-led tariff actions are fueling global trade tensions, creating uncertainty for the freight economy. Fitch Ratings has lowered its US economic growth forecast, citing the trade war's potential to increase inflation and delay interest rate cuts. Declining consumer confidence could trigger an economic recession. Policy shifts are crucial to avert a recession, but the outlook remains unclear. The impact of the trade war is a significant factor contributing to the potential economic downturn, affecting both businesses and consumers.

01/07/2026 Logistics Industry Insights
Read More
Key Incoterms Guide Aims to Cut Trade Risks Costs

Key Incoterms Guide Aims to Cut Trade Risks Costs

This article provides an in-depth analysis of 10 commonly used Incoterms in international trade, based on Incoterms® 2020. It details the responsibilities, risk transfer, and cost allocation for each term, offering practical selection strategies and risk mitigation advice. The aim is to help businesses optimize costs, reduce the risk of logistics disputes, and ensure trade security. This analysis provides valuable insights for navigating the complexities of international commerce and making informed decisions regarding Incoterms.

01/26/2026 Logistics Encyclopedia
Read More
Jinzhou to Hong Kong Shipping Costs Cut Via Consolidation

Jinzhou to Hong Kong Shipping Costs Cut Via Consolidation

This article provides a detailed overview of the advantages, processes, costs, and frequently asked questions related to consolidated shipping from Jinzhou to Hong Kong. It aims to assist businesses and individuals in understanding and selecting a more economical and convenient cross-border logistics method, ultimately solving their cargo transportation challenges. The article covers key aspects of the shipping process, offering insights into optimizing costs and ensuring smooth delivery. It serves as a practical guide for anyone considering this shipping route.

01/26/2026 Logistics
Read More
Global Shipping Firms Cut Costs by Reducing Demurrage Fees

Global Shipping Firms Cut Costs by Reducing Demurrage Fees

This article provides an in-depth analysis of amendment fees and return freight charges in international shipping, covering their charging rules, common scenarios, and potential waivers. It offers practical tips to help cargo owners effectively control shipping costs and enhance business competitiveness. By understanding the details and planning ahead, businesses can mitigate potential risks and optimize costs. The focus is on providing actionable insights for cost management in international ocean freight.

01/26/2026 Logistics Encyclopedia
Read More
Amazon Sellers Adopt FBA Return Strategies to Cut Losses

Amazon Sellers Adopt FBA Return Strategies to Cut Losses

This article provides an in-depth analysis of Amazon's FBA return policy and offers detailed strategies for sellers. It covers return periods, cost responsibilities, return processing procedures, invoice verification, and optimization suggestions. The aim is to help sellers reduce return losses, improve store operational efficiency, and achieve cost reduction and efficiency improvement.

01/29/2026 Logistics Encyclopedia
Read More
Amazon Sellers Cut Costs with Efficient Ocean Freight Strategies

Amazon Sellers Cut Costs with Efficient Ocean Freight Strategies

This article provides an in-depth analysis of the Amazon FBA ocean freight operation process, covering six key stages: pre-preparation, domestic operations, ocean transportation, destination port customs clearance, last-mile delivery, and FBA warehousing. It emphasizes the importance of compliance, accurate labeling, smooth customs clearance, and scheduled appointments for warehouse entry. The article offers a crucial timeline and a guide to avoiding common pitfalls, helping sellers reduce costs, improve efficiency, and master cross-border logistics. It aims to empower sellers to navigate FBA ocean freight effectively.

01/29/2026 Logistics Encyclopedia
Read More