Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

Hours of Service Rule Revision Delayed Amid Democratic Pushback

Hours of Service Rule Revision Delayed Amid Democratic Pushback

House Democrats are calling for a comprehensive review of the new Hours of Service (HOS) rules for truck drivers, potentially delaying their implementation. This could significantly impact the freight market and millions of truck drivers. The proposed review highlights concerns about the potential safety and economic consequences of the new regulations, prompting a closer examination of their impact on the trucking industry and the broader supply chain.

01/21/2026 Logistics
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Truckload Demand Keeps Spot Rates High DAT Reports

Truckload Demand Keeps Spot Rates High DAT Reports

Strong demand for trucking capacity in the United States is driving up spot freight rates. Van, flatbed, and refrigerated truck rates are all increasing, with load-to-truck ratios reaching record highs. This surge in spot rates is beginning to impact contract freight rates as well. The overall market is experiencing significant upward pressure on pricing due to the imbalance between available trucks and shipping demand.

01/28/2026 Logistics
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Outpost Raises 1B to Transform Trucking Infrastructure

Outpost Raises 1B to Transform Trucking Infrastructure

Outpost partners with GreenPoint, securing $1 billion in investment to expand its network of truck terminals. This initiative aims to optimize logistics routes, reduce transportation costs, and promote the intelligence and modernization of trucking. It signals significant potential for upgrading logistics infrastructure. The investment will be used to build new facilities and improve existing ones, enhancing efficiency and connectivity for truck drivers and logistics companies alike.

01/30/2026 Logistics
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Breakthrough Achievements Guangdong CSSC Zhongyuan Heavy Industry Successfully Completes Its First Scrubber Project Retrofit

Breakthrough Achievements Guangdong CSSC Zhongyuan Heavy Industry Successfully Completes Its First Scrubber Project Retrofit

Guangdong Zhongyuan Shipping Heavy Industry successfully completed its first desulfurization tower modification project, enhancing the environmental performance of the 'Xinhui' vessel. The modification was smoothly executed amid challenges, strengthening the company's competitiveness in the ship repair and modification market and effectively meeting international emission standards. The company will continue to promote green shipping and sustainable development in the future.

07/23/2025 Logistics
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Hong Kong Strengthens Regulation On Lithium Battery Shipments Concealed Declarations Will Face Heavy Penalties

Hong Kong Strengthens Regulation On Lithium Battery Shipments Concealed Declarations Will Face Heavy Penalties

The Hong Kong Civil Aviation Department has intensified its regulation of lithium battery shipments, with severe penalties for concealment of declarations. Shippers and agents who hide lithium batteries may face fines of up to HKD 250,000 and two years of imprisonment. Businesses and customers must strictly adhere to transportation regulations to ensure safety and compliance.

07/28/2025 Logistics
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US Trucking Freight Decline Signals Economic Slowdown

US Trucking Freight Decline Signals Economic Slowdown

The American Trucking Associations reported a decrease in the U.S. truck tonnage index for November. The seasonally unadjusted tonnage index fell by 7.6% month-over-month. Truck freight volume is a significant economic indicator, and this decline could signal a slowdown in economic growth. Close attention should be paid to future data and the overall economic situation to assess the potential impact of this decrease in freight activity.

01/29/2026 Logistics
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Truck Drivers Must Read An Analysis of The National Three Vehicle Scrappage Policy

Truck Drivers Must Read An Analysis of The National Three Vehicle Scrappage Policy

With the strict implementation of the National III vehicle elimination policy, truck drivers need to understand the details of the guiding scrapping measures, including administrative and economic guidance, to avoid the risk of mandatory scrapping. This article analyzes the strategies of administrative restrictions and economic subsidies, aiming to assist drivers in coping with these challenges.

07/23/2025 Logistics
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US Trucking Volumes Rise in March Hinting at Economic Recovery

US Trucking Volumes Rise in March Hinting at Economic Recovery

According to data from the American Trucking Associations, truck freight volume saw a slight increase in March. While it didn't fully offset February's decline, it's still a positive sign for economic recovery. Truck freight volume serves as a leading economic indicator, reflecting the activity levels of demand, production, and retail. Moving forward, it's important to monitor factors such as fuel prices, the labor market, and the impact of the global economic situation on freight volume.

01/29/2026 Logistics
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