Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

Amazon Sellers Struggle with Rising Ad Costs Amid Price Competition

This article analyzes a successful Amazon advertising case study of a low AOV product. Through detailed operations and data-driven strategies, advertiser Frank successfully transformed a product with an AOV of only $8 into a bestseller, achieving improved rankings and increased order volume, which in turn boosted organic traffic. The case highlights the importance of understanding product strengths, implementing granular operational strategies, and continuously learning to optimize performance.

12/29/2025 Logistics Industry Insights
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US Manufacturing PMI Hits Near Sixyear High Amid Expansion

US Manufacturing PMI Hits Near Sixyear High Amid Expansion

The U.S. Manufacturing PMI reached 53.2 in November, a near six-year high, marking the third consecutive month of growth and significantly exceeding the past year's average. This data fuels the continued expansion of the U.S. economy. However, future risks such as trade friction and geopolitical uncertainties require vigilance, and competitiveness needs to be improved to sustain the positive momentum.

01/19/2026 Logistics Industry Insights
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Euro Nears Key Resistance Amid Bull Trap Concerns

Euro Nears Key Resistance Amid Bull Trap Concerns

EUR/USD hit a new yearly high, approaching key resistance at 1.1185 and the 200-week moving average, marking its biggest weekly gain since November 2022. This analysis explores technical, fundamental, and sentiment factors influencing the pair's movement. It provides trading strategy recommendations for traders, including breakout, pullback, and waiting strategies. The analysis also reminds traders of the risks associated with forex trading.

02/04/2026 Exchange Rate Query
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Amazon Extends SAFET Program to European Sellers

Amazon Extends SAFET Program to European Sellers

Amazon's CSBA (Customer Service by Amazon) service in Europe now includes SAFE-T claim functionality, providing self-fulfillment sellers with a dispute refund appeal channel, effectively protecting their rights. CSBA is suitable for sellers with high order volumes and significant customer service workload, potentially reducing customer support pressure. However, sellers should comprehensively evaluate order volume, inquiry volume, and profit margins to determine its suitability and ensure it's a cost-effective solution.

01/16/2026 Logistics
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Exploring The Value Declaration Surcharge In International Air Freight

Exploring The Value Declaration Surcharge In International Air Freight

This article explores the concept, calculation methods, and applicable situations of declared value surcharges in international air freight. Shippers need to decide whether to declare the value based on the specific worth of the cargo to avoid unnecessary financial losses in case of damage. Additionally, the article emphasizes the importance of protecting valuable items and the reasonableness of surcharges, reminding shippers to make appropriate arrangements for better protection.

07/21/2025 Logistics
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Swiss Francs Value Against Dollar Analyzed in Exchange Study

Swiss Francs Value Against Dollar Analyzed in Exchange Study

This article examines the current status and fluctuations of the exchange rate between 50 Comorian Francs (KMF) and the US Dollar (USD). It analyzes relevant market data and discusses the significance of exchange rate volatility on economic activities and individual decision-making. The aim is to enhance the reader's understanding and application of currency exchange rate changes.

08/20/2025 Exchange Rate Query
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