Apparel Sellers Struggle With Rising Amazon Ad Costs

Apparel Sellers Struggle With Rising Amazon Ad Costs

This article uses a clothing seller case study to analyze common pitfalls in Amazon advertising: uncontrolled automatic campaigns, focusing solely on broad keywords in manual campaigns, and accumulating ineffective keywords. It proposes solutions such as reducing automatic campaign budgets, conducting precise keyword research, and eliminating ineffective keywords. These strategies help sellers optimize their advertising, improve conversion rates, and avoid wasteful spending. New sellers should carefully consider the apparel category and conduct thorough market research and operational planning.

01/05/2026 Logistics Industry Insights
Read More
Amazon Sellers Boost Visibility with Refined Keyword Strategy

Amazon Sellers Boost Visibility with Refined Keyword Strategy

This article delves into the construction, evaluation, and optimization of Amazon Listing keywords, aiming to help sellers create more competitive product listings. It elaborates on building a keyword library, establishing a keyword scoring system, and applying keywords in Listing optimization and advertising campaigns. The importance of continuous optimization and data analysis is emphasized. The article provides practical guidance on selecting relevant keywords, analyzing their performance, and refining your Listing to improve visibility and conversion rates on the Amazon platform.

01/06/2026 Logistics Encyclopedia
Read More
Air Cargo Faces Capacity and Cost Challenges by 2025

Air Cargo Faces Capacity and Cost Challenges by 2025

In 2025, the international air freight market reveals a structural divergence in capacity, with a stark contrast between surplus bellyhold capacity on passenger planes and a shortage of dedicated freighters. Regional freight rates are highly volatile, with prices soaring from Southeast Asia to Europe while decreasing on the trans-Pacific routes. Companies need to leverage data analytics to optimize their shipping routes and tackle these challenges.

08/05/2025 Logistics Industry Insights
Read More
Global Freight Rates Routes Capacity and Cost Trends Analyzed

Global Freight Rates Routes Capacity and Cost Trends Analyzed

This paper analyzes international sea, air, and land freight prices based on data from Jiuzhou Logistics Network, revealing cost differences across various routes and transportation modes. It offers cost optimization and risk management suggestions for businesses, including comparing prices across multiple channels, optimizing transportation methods, and monitoring market dynamics. The aim is to help companies enhance their competitiveness in global trade by better understanding and managing international freight costs.

08/15/2025 Logistics
Read More
Guide to Optimizing CIF Export Declarations for Cost Savings

Guide to Optimizing CIF Export Declarations for Cost Savings

This article, from a data analyst's perspective, delves into the key points of completing export customs declarations under CIF terms. It focuses on interpreting the declaration logic of freight and insurance premiums and their impact on export tax rebates. Furthermore, it provides suggestions for optimizing the customs declaration process. The aim is to assist companies in accurately and compliantly completing customs declarations, thereby avoiding tax risks. The analysis emphasizes the importance of precise data entry for both customs clearance and subsequent tax rebate claims.

09/26/2025 Customs Knowledge
Read More
USPS Reforms Face Scrutiny Over Speed Cost Savings Claims

USPS Reforms Face Scrutiny Over Speed Cost Savings Claims

The USPS's package handling reform is generating controversy. It aims to improve efficiency by adjusting partnerships with transportation providers. However, industry associations fear potential service delays and increased costs. While the USPS insists it can effectively handle the shifted package volume, the industry urges caution. They advocate for a balanced approach between efficiency and service to avoid market disruptions. The reform's impact on delivery times and overall market stability remains a key concern as the USPS moves forward with its planned changes.

11/03/2025 Logistics
Read More