Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon Upgrades Analytics for Better Keyword Targeting in Listings

Amazon's Brand Analytics has been upgraded with the introduction of ASIN View, empowering sellers to precisely target listing keywords, optimize ad campaigns, and boost organic traffic conversion. This feature allows independent analysis of keyword impact on different ASINs, measurement of 'clicks without conversion' keywords, expansion of listing traffic keywords, and negation of ineffective keywords. This enables refined operations, ultimately leading to increased sales and improved performance on the Amazon platform. It provides granular insights for better decision-making and enhanced campaign effectiveness.

01/06/2026 Logistics Industry Insights
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New Ebay Sellers Gain First Sales With Proven Strategies

New Ebay Sellers Gain First Sales With Proven Strategies

To quickly generate orders on a new eBay account: Broadly select products, optimize listings (keywords, images), rapidly acquire positive feedback, avoid negative transactions, be data-driven, and maintain a positive attitude. Focus on offering diverse products to attract a wider audience. Optimize your listings with relevant keywords and high-quality images to improve visibility. Prioritize excellent customer service to gain positive feedback and build trust. Monitor your performance data to identify areas for improvement and make informed decisions. Staying positive and adaptable is crucial for navigating the challenges of starting a new eBay business.

01/04/2026 Logistics Encyclopedia
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Ocean Freight Guide Cargo Compliance and Cost Strategies

Ocean Freight Guide Cargo Compliance and Cost Strategies

Cargo stuffing is a crucial step in ocean freight export, involving factory stuffing and warehouse stuffing. Warehouse stuffing is becoming the mainstream choice due to its compliance and professionalism. This article details the stuffing process, the port entry requirements for different categories of dangerous goods (direct entry vs. direct loading onto the vessel), and the various potential costs involved. The aim is to help businesses better understand ocean freight export stuffing and optimize cost control within 100 words.

02/04/2024 Logistics Encyclopedia
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Freight Forwarding Guide Highlights Cost Savings and Pitfalls

Freight Forwarding Guide Highlights Cost Savings and Pitfalls

Based on the author's experience in freight forwarding, this article delves into various costs associated with consolidation, including drop-off fees, pre-entry port fees, Brazilian THC, and surcharges from shipping companies. It provides practical operational advice and tips to avoid common pitfalls in key areas such as customs declaration, cargo entry inquiry, dangerous goods identification, and MBL/HBL telex release. The aim is to help readers effectively control consolidation costs, improve efficiency, and ensure cargo safety throughout the shipping process.

08/21/2025 Logistics Encyclopedia
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Yangshan Port Faces Cost Challenges Under FOB Terms

Yangshan Port Faces Cost Challenges Under FOB Terms

This paper delves into the causes of Yangshan container pickup issues under FOB terms, highlighting cost control, supplier factors, and freight rates as key influencers. It proposes solutions such as optimizing resource allocation, negotiating with shipping companies, and seeking professional assistance. The aim is to help businesses reduce or avoid extra costs and safeguard their interests. The analysis emphasizes the importance of proactive measures in managing FOB-related risks and ensuring efficient supply chain operations. Effective strategies can lead to significant cost savings and improved profitability for businesses involved in international trade.

08/23/2025 Logistics Encyclopedia
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Maersk Launches New Demurrage and Detention Cost Calculator

Maersk Launches New Demurrage and Detention Cost Calculator

Maersk has launched a new import demurrage and detention calculator designed to help customers accurately understand the free time allowed for their cargo and effectively avoid unnecessary additional charges. The calculator currently only provides demurrage and detention calculations and does not include storage fees after 72 hours of cargo arrival at the port. By optimizing cargo pickup and empty container return processes, and making good use of the calculator, customers can effectively avoid demurrage and detention charges and reduce logistics costs.

09/28/2025 Logistics
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Freight Shipping Understanding Weight Metrics for Cost Efficiency

Freight Shipping Understanding Weight Metrics for Cost Efficiency

This article provides a clear and concise explanation of actual weight, volumetric weight, and chargeable weight in freight forwarding logistics, along with their interrelationships. Through specific examples and formulas, it clarifies the calculation methods for volumetric weight, the principles for determining chargeable weight, and the difference between actual weight (gross weight) and net weight. The aim is to help readers clearly understand the composition of transportation costs and avoid unnecessary expenses.

09/26/2025 Logistics Encyclopedia
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Freight Forwarders Optimize LCL Shipping for Cost Efficiency

Freight Forwarders Optimize LCL Shipping for Cost Efficiency

This article is a quick guide to LCL (Less than Container Load) consolidation, tailored for new freight forwarders. It covers concept analysis, dead freight avoidance, detailed billing standards, dimension control, and abandoned cargo risk prevention. It provides practical skills and templates to help you quickly get started, become an expert in LCL business, avoid pitfalls, and improve service quality. Learn how to navigate the complexities of LCL shipments and efficiently manage your cargo, ensuring smooth and profitable operations.

09/26/2025 Logistics Encyclopedia
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Guide to Cost Calculation for International Ocean Freight

Guide to Cost Calculation for International Ocean Freight

This article provides a detailed analysis of international sea freight calculation methods, covering Less than Container Load (LCL) and Full Container Load (FCL) freight structures, special cargo surcharges, and key considerations. Understanding these points helps businesses accurately estimate sea freight costs, optimize logistics budgets, and enhance global trade competitiveness. By mastering these concepts, companies can gain better control over their shipping expenses and improve their overall profitability in the international market.

11/03/2025 Logistics Encyclopedia
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