Crossborder Ecommerce Adapts to Amazon Policy Shifts

Crossborder Ecommerce Adapts to Amazon Policy Shifts

The cross-border e-commerce industry is undergoing a reshuffle, with businesses facing declining sales and cost pressures. Small and medium-sized sellers need to focus on cost control, while larger sellers need to be flexible and adaptable. Amazon's launch of "Seller Wallet" aims to improve its ecosystem, but its high transaction fees and potential account security risks require sellers to use it cautiously. It is recommended to diversify payment collection channels and pay attention to exchange rate fluctuations. Businesses should carefully assess the benefits and risks before adopting this new feature.

10 Key Rules to Build Brand Trust on Social Media

10 Key Rules to Build Brand Trust on Social Media

This paper delves into 10 key strategies for building brand trust on social media. These include providing high-quality content, actively engaging with audiences, encouraging user-generated content, valuing customer reviews, using credible links, showcasing behind-the-scenes glimpses, maintaining brand consistency, engaging in live interactions, sharing social values, and seeking endorsements. The study emphasizes the importance of trust for long-term brand development and offers practical guidance for businesses looking to cultivate brand trust on social media platforms. It provides actionable insights for fostering authentic connections and building lasting relationships with customers.

Ebay Sellers Boost Sales by Overcoming Platform Limits

Ebay Sellers Boost Sales by Overcoming Platform Limits

This article provides an in-depth analysis of eBay's sales limit rules, including new seller restrictions, listing limits, and account restrictions. It offers practical methods to remove these limits, such as setting up automatic refunds, avoiding duplicate listings, improving service quality, and requesting increased limits. Furthermore, it explores the criteria for defining a top eBay seller, emphasizing the importance of compliant operations and high-quality customer service. Understanding and addressing these aspects are crucial for sellers aiming to grow their business on eBay and avoid potential account suspensions.

Tiktok Tests Photo Mode for Global Marketing Expansion

Tiktok Tests Photo Mode for Global Marketing Expansion

TikTok has launched an image-text mode, allowing users to upload images with background music slideshows, drawing on Douyin's successful experience. This aims to expand content formats and attract e-commerce sellers. The new mode offers advantages such as high information density and efficient reading. However, its acceptance in overseas markets remains to be seen. Simultaneously, TikTok has upgraded its editing tools and increased description length, providing e-commerce sellers with more marketing opportunities. This move could significantly impact how brands engage with audiences and drive sales on the platform.

Middle Easts Womens Lingerie Market Sees Rapid Growth

Middle Easts Womens Lingerie Market Sees Rapid Growth

The Middle Eastern women's intimate apparel market is experiencing rapid growth, particularly in the UAE and Saudi Arabia. Key drivers include rising female employment rates, consumer upgrades, e-commerce development, and increasing demand for fashionable lingerie. The market is highly competitive, requiring continuous innovation and high-quality product offerings to succeed. Companies need to understand the specific needs and preferences of Middle Eastern women to capture a significant share of this expanding market. Focus on comfort, style, and culturally appropriate designs will be crucial for long-term success.

Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Cross-border e-commerce sellers should be aware of the risk of patent infringement related to shoe soles! Recently, some sellers have been sued for imitating shoe sole designs, and their accounts may be frozen. This article reminds sellers to withdraw funds promptly to avoid high settlement fees and provides a detailed analysis of the three types of Amazon patent infringement and methods to avoid them. It emphasizes the importance of conducting thorough checks before launching new products, implementing differentiated designs, and securing patent protection. Compliant operation is key to the long-term development of cross-border e-commerce.

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.