Amazon Launches brand Story to Improve Product Conversions

Amazon Launches brand Story to Improve Product Conversions

This article provides a detailed introduction to the features, setup methods, and practical tips for Amazon Brand Story. It helps sellers understand how to leverage Brand Story to enhance brand image, promote user trust, and ultimately improve listing conversion rates. The article also answers frequently asked questions from sellers and offers practical layout suggestions. By implementing a compelling brand story, sellers can connect with customers on a deeper level and drive sales.

01/06/2026 Customs Knowledge
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Amazon Launches Demographics Tool for Sellers

Amazon Launches Demographics Tool for Sellers

Amazon's new "Demographics" feature allows sellers to view consumer profiles at the ASIN level, optimizing product information and ad targeting. Vendor Central accounts now include "Purchase Location" analytics, aiding in regional inventory and marketing strategy optimization. Platforms like eBay and Wish also offer similar data functionalities. Data-driven operation is an inevitable trend in cross-border e-commerce. Seizing these opportunities can significantly improve performance by allowing sellers to better understand their customers and tailor their approach accordingly.

11/03/2025 Logistics Industry Insights
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Key Factors Influencing Global Shipping Delays

Key Factors Influencing Global Shipping Delays

International express delivery time is affected by factors such as transportation distance, service level, customs clearance, destination postal efficiency, and force majeure. It typically takes 3-14 business days. Choosing a reputable express company and understanding the destination's customs policies can help improve delivery time. Factors like peak seasons and unforeseen events can also cause delays. Tracking your package and communicating with the courier can provide updates and help resolve any issues that may arise during transit.

01/05/2026 Logistics
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Global Brands Compete in Booming Mooncake Market

Global Brands Compete in Booming Mooncake Market

Global mooncake brands employ diverse marketing strategies, ranging from traditional approaches to innovative brand crossovers, resulting in fierce competition. The future requires a return to the fundamentals, emphasizing quality, environmental protection, and sustainable development. Brands must focus on crafting authentic experiences and connecting with consumers on a deeper level, while also minimizing their environmental impact and ensuring ethical sourcing of ingredients. This holistic approach will be crucial for long-term success in the evolving mooncake market.

01/04/2026 Logistics Industry Insights
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Typhoon Muifa Disrupts Shipping at Key China Ports

Typhoon Muifa Disrupts Shipping at Key China Ports

Typhoon Muifa has strengthened into a severe typhoon, heading directly towards the East China coast. Zhejiang has raised its emergency response level. Ningbo and Shanghai ports may face another shutdown, disrupting shipping in the East China Sea and potentially triggering a domino effect on the supply chain. Businesses should closely monitor weather and port conditions, protecting goods and adjusting production. Experts recommend building a more resilient and diversified supply chain system to cope with future risks.

12/29/2025 Logistics
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Uruguay Customs Advances Reform with WCO Leadership Program

Uruguay Customs Advances Reform with WCO Leadership Program

The World Customs Organization (WCO) conducted a leadership and management development workshop for mid-to-senior level managers of Uruguay Customs, supporting its organizational change efforts. The workshop covered core topics such as self-awareness, communication and motivation, delegation and coaching, and change management. It aimed to enhance the leadership and management skills of participants, driving the modernization of Uruguay Customs. Participants and senior management highly praised the WCO program, recognizing its significant value in global customs capacity building.

12/30/2025 Customs Knowledge
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Gambia Revenue Authority Adopts Wcobacked Competencybased HR System

Gambia Revenue Authority Adopts Wcobacked Competencybased HR System

The Gambia Revenue Authority, with support from the World Customs Organization, implemented a competency-based human resource management model. This included developing job catalogs and competency frameworks, which received positive feedback after a pilot phase. Future plans involve creating onboarding programs and sharing experiences with national institutions to promote the modernization of human resource management at the national level. The implementation of the competency model is a key component of the ongoing tax reform efforts in Gambia.

12/30/2025 Customs Knowledge
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Google SEO Guide Boosts Leads for Foreign Trade Firms

Google SEO Guide Boosts Leads for Foreign Trade Firms

This article provides an in-depth analysis of Google SEO, offering a practical guide for foreign trade companies from beginner to expert level. It covers key elements such as search engine working principles, Google algorithms, keyword selection, content optimization, and sitemaps. The aim is to help businesses build an efficient lead generation machine, achieving continuous growth in traffic and inquiries. This guide empowers businesses to optimize their online presence and attract relevant customers through effective SEO strategies.

01/04/2026 Logistics Encyclopedia
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KOL Vs Influencer Marketing Key Strategies for Brands

KOL Vs Influencer Marketing Key Strategies for Brands

This article delves into the key differences between influencers and KOLs (Key Opinion Leaders), providing a detailed comparison across seven dimensions, including communication channels, sources of trust, and level of expertise. The article offers recommendations for sellers on choosing between KOLs and influencers based on different marketing objectives. It also emphasizes the importance of understanding user needs in marketing, aiming to help sellers better leverage the power of KOLs and influencers to achieve their marketing goals.

01/05/2026 Logistics Industry Insights
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Ebay Sellers Guide Profitable Product Selection Tips

Ebay Sellers Guide Profitable Product Selection Tips

This article unveils eBay product selection strategies, emphasizing avoiding virtual product restrictions and focusing on four best-selling categories: 3C digital accessories, beauty and skincare, jewelry and watches, and furniture and home goods. It provides four golden rules for product selection: profit margin, competition level, ease of operation, and logistics costs. The article also recommends using product selection tools for data analysis to help sellers accurately select products in the eBay market and create viral products.

01/05/2026 Logistics Encyclopedia
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