Amazon Imposes Stricter FBA Rules for Sellers

Amazon Imposes Stricter FBA Rules for Sellers

Amazon has launched the "Shipping Performance" dashboard to more strictly control seller shipping behavior. The new regulations cover key indicators such as labeling and quantity, requiring sellers to standardize shipping standards, otherwise FBA may be restricted. Compliant operation, optimized inventory management, and improved logistics efficiency are key to responding to the new regulations. Refined operation is the future of cross-border e-commerce. Sellers need to pay close attention to these metrics and proactively improve their shipping processes to avoid penalties and maintain FBA access.

01/04/2026 Logistics
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7step Facebook Ad Guide for Global Trade Firms

7step Facebook Ad Guide for Global Trade Firms

This article details seven essential steps for foreign trade companies before running Facebook ads. These include creating a personal account, a public page, a business ad account, Business Manager (BM), and Facebook Pixel. Furthermore, it covers binding the page and ad account to BM, and assigning user permissions. By completing these steps, businesses can lay a solid foundation for effective Facebook advertising, enabling them to better expand into the global market. This preparation is crucial for maximizing ad performance and reaching a wider international audience.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Guide Optimizing Shipping and Logistics

Ebay Sellers Guide Optimizing Shipping and Logistics

This article provides an in-depth analysis of two main logistics models for eBay cross-border e-commerce: overseas warehouses and direct shipping. It details the advantages and disadvantages of each, as well as their suitable scenarios. Furthermore, it introduces the characteristics of four major logistics channels for direct shipping. Finally, it summarizes negotiation skills and precautions for collaborating with logistics companies, helping eBay sellers choose appropriate logistics solutions and enhance their competitiveness. This guide aims to empower sellers to optimize their shipping strategies for improved performance.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Gain Traffic with Proven Store Optimization Tips

Ebay Sellers Gain Traffic with Proven Store Optimization Tips

This article delves into eBay store optimization and promotion strategies, covering key aspects such as combining 'Auction' and 'Buy It Now' listings, utilizing promotion tools, crafting attractive store banners, optimizing profile pages, improving seller ratings, and engaging in discussion forums. It also analyzes the causes of traffic bottlenecks and proposes corresponding solutions to help sellers increase store visibility and achieve sales growth. The strategies aim to empower sellers to effectively manage their eBay presence and boost their overall performance in the competitive e-commerce landscape.

01/04/2026 Customs Knowledge
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Amazon FBA Sellers Face Rising Shipment Rejection Risks

Amazon FBA Sellers Face Rising Shipment Rejection Risks

This article provides an in-depth analysis of common reasons for Amazon FBA shipment rejection, such as unpaid duties, non-compliance with delivery standards, and canceled shipments. It offers detailed solutions, including using DDP Incoterms, selecting cooperative carriers, and timely communication, to help you avoid pitfalls and ensure smooth warehouse entry, reducing operational risks. By understanding these issues and implementing the proposed solutions, sellers can significantly improve their FBA performance and minimize the chances of rejection, leading to a more efficient and profitable operation.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Optimize Sponsored Ads for Multivariation Listings

Amazon Sellers Optimize Sponsored Ads for Multivariation Listings

This paper addresses the challenges of advertising multi-variant products on Amazon by proposing two core strategies: identifying competitor's best-selling products through market research and using automatic campaigns to test and data-driven select top performers. It also highlights key factors such as Listing quality, keyword selection, bidding strategies, and continuous optimization to help sellers avoid blind advertising, achieve precise traffic acquisition, and improve advertising effectiveness. This approach aims to guide sellers towards data-informed decisions for optimized campaign performance and increased ROI.

01/04/2026 Logistics Encyclopedia
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Meta Ads Guide Optimizing Campaigns for Traffic Growth

Meta Ads Guide Optimizing Campaigns for Traffic Growth

This article provides an in-depth analysis of the "Traffic" objective within the Meta Ads Manager, offering a comprehensive practical guide from campaign setup to performance tracking. It aims to help cross-border e-commerce sellers and marketers drive targeted traffic and improve conversions. The content covers detailed settings for campaign, ad set, and ad levels, as well as advanced optimization strategies and solutions to common problems. Learn how to effectively leverage Meta Ads to boost your website traffic and achieve your marketing goals.

01/04/2026 Logistics Encyclopedia
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DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

DIY Business Intelligence Tools Cut Costs for Facebook Google Ads

This paper proposes a low-cost approach to building a self-built BI system for integrating Facebook and Google advertising data. By leveraging Deferred Deeplink and S2S integration technologies, advertising campaign information is obtained and combined with a self-built BI system for data analysis, enabling ad performance tracking and optimization. The paper also discusses data attribution and duplicate installations, proposing corresponding solutions to address these challenges. This approach offers a cost-effective way to gain insights from advertising data and improve campaign effectiveness.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Prosper Despite Higher Fees During Holidays

Amazon Sellers Prosper Despite Higher Fees During Holidays

Amazon's peak season report reveals that third-party sellers accounted for over 60% of sales, with small and medium-sized sellers showing strong performance. However, the report lacks specific data, raising concerns about potential adjustments to Amazon's fee structure. Sellers should be wary of the normalization of platform commissions. Strategies for navigating this include refined operations, channel diversification, and cost control. The lack of transparency in the report warrants careful consideration and proactive planning by sellers to mitigate potential risks associated with increased platform fees.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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