Hasbo Shifts to IP Focus Amid Tariffs After Strong Q1

Hasbo Shifts to IP Focus Amid Tariffs After Strong Q1

Hasbro's Q1 revenue increased by 17%, but the company maintained its full-year guidance due to the impact of high tariffs. Hasbro is addressing these challenges by ensuring the price competitiveness of core products, deepening retail channel partnerships, and accelerating cost reduction plans. Simultaneously, the company is focusing on developing high-profit IP such as Star Wars, Marvel, Magic: The Gathering, and My Little Pony, aiming to drive future growth. Inventory optimization and deeper cultivation of franchise rights may become the dual engines for navigating the economic cycle.

01/26/2026 Logistics Industry Insights
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Ebay Sellers Urged to Optimize Listings for Better Sales

Ebay Sellers Urged to Optimize Listings for Better Sales

This article details methods for optimizing eBay product listings, including title keyword strategies, detailed descriptions, and high-quality image presentation. By enhancing the listing's appeal, the aim is to increase product visibility, ultimately boosting both traffic and conversion rates. Continuous optimization and improvement are key to building a successful eBay store. This includes focusing on relevant keywords, providing comprehensive product information, and showcasing the product effectively through visuals to attract potential buyers and improve search ranking within eBay.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon Sellers Prioritize Profitability Over Vanity Metrics

Amazon sellers need to move beyond a sole focus on traffic and prioritize product profitability. Improving listing conversion rates and keyword rankings, while developing differentiated products with strong brand value, are key strategies for navigating increasing competition and achieving sustainable growth. This involves creating high-profit products that stand out and command a premium, rather than solely chasing volume. A shift in mindset towards profit-driven operations is crucial for long-term success on the Amazon platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Cut Costs Boost Sales with PPC Strategies

Amazon Sellers Cut Costs Boost Sales with PPC Strategies

This article highlights Amazon Ads optimization case studies, focusing on traffic challenges for high-priced products. It offers practical techniques such as SKAG adjustments, bid optimization, Sponsored Brands Video (SBV) strategies, data-driven campaign management, and VCPM utilization. These strategies aim to help sellers double sales and reduce ACOS, providing new insights into PPC implementation. The article emphasizes actionable steps and real-world examples to improve campaign performance and drive results for premium product listings on Amazon.

01/04/2026 Logistics Industry Insights
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Experts Share SEO Tips to Improve Google Indexing

Experts Share SEO Tips to Improve Google Indexing

Website not indexed by Google? This guide offers self-assessment steps and SEO optimization techniques. Learn to use the 'site:' operator, Google Search Console, keyword optimization, high-quality content creation, internal linking, mobile-friendliness optimization, website speed improvement, and regular update strategies. These tips aim to improve your website's ranking and attract more traffic from Google search results. By implementing these strategies, you can increase your website's visibility and reach a wider audience through organic search.

01/04/2026 Logistics Encyclopedia
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Ebay Sellers Boost Sales with Keyword Optimization

Ebay Sellers Boost Sales with Keyword Optimization

This article provides an in-depth analysis of key elements and practical techniques for eBay keyword optimization. It covers current situation analysis, precise keyword selection strategies, keyword group expansion dimensions, eBay title optimization techniques, and A/B testing and performance evaluation methods. Mastering these strategies can effectively increase store traffic, create high-conversion listings, and ultimately achieve significant performance growth. The article offers actionable insights to improve visibility and drive sales on the eBay platform through effective keyword management.

01/06/2026 Logistics Encyclopedia
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Global Brands Shift to Original Tiktok Content Strategies

Global Brands Shift to Original Tiktok Content Strategies

Struggling with content formats for TikTok overseas marketing? This article breaks away from simply copying foreign trends and explores five original video formats. From on-screen appearances to immersive unboxing, it analyzes the difficulty and suitability of each. It especially recommends that small and medium-sized brands try "hand-in-frame" and "immersive unboxing" styles. These formats offer a high return on investment, are easy to implement, and help brands efficiently drive traffic and boost sales.

01/06/2026 Logistics Industry Insights
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Douyin Shops Favor White Background Images for Visibility

Douyin Shops Favor White Background Images for Visibility

This article reveals the true purpose of white background images in TikTok Shop. Officially, not uploading them doesn't affect ranking, but clear and aesthetically pleasing white background images can increase free exposure opportunities. The article provides a detailed upload guide, specification requirements, and recommends batch generation tools to help you easily create high-quality white background images and increase product traffic. It explains how leveraging these images, while not mandatory for ranking, can significantly boost visibility on the platform.

01/06/2026 Logistics Encyclopedia
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Google Ranking 9 Essential SEO Writing Tips

Google Ranking 9 Essential SEO Writing Tips

Master the nine golden rules of SEO writing to create high-quality content that Google loves, boosting your rankings and driving traffic! From understanding search intent and keyword research to optimizing title tags and improving content readability, and adding visual content and internal links, this article reveals the essence of SEO writing. Learn how to craft content that attracts Google's attention and ranks higher in search results. Elevate your content strategy and become a Google ranking powerhouse.

01/05/2026 Logistics Encyclopedia
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