Amazons Ad Strategy Boosts Sales and Profits

Amazons Ad Strategy Boosts Sales and Profits

This paper proposes a refined advertising strategy for low-priced standard products on Amazon. Analyzing the current market situation, it emphasizes high conversion rates and price sensitivity. The recommendation is to implement phased advertising campaigns, including rapid scaling, refined targeting, and multi-variant synergistic operations. The importance of dominating broad keywords is also highlighted. Different strategies are provided based on budget size, helping sellers achieve both sales and profit growth. This approach aims to optimize ad spend and maximize ROI for sellers in the competitive low-priced product category.

01/16/2026 Logistics Industry Insights
Read More
Bao Tong Da Logistics Honored Again by China Trade Council

Bao Tong Da Logistics Honored Again by China Trade Council

Baotongda International Logistics, recognized for its professional service and industry influence, has been selected for the China Council for the Promotion of International Trade (CCPIT) Key Contact Enterprise List for Cross-border E-commerce for three consecutive years, highlighting its leading position in logistics and warehousing. The company builds a robust logistics network and warehousing system, establishing strategic partnerships with major cross-border e-commerce platforms. This enables them to provide efficient and secure logistics solutions for businesses expanding overseas, contributing to the high-quality development of China's cross-border e-commerce sector.

01/16/2026 Logistics
Read More
Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu Trials Paid Content Promotion for Brands

Xiaohongshu's Dandelion platform is internally testing a "Content Boosting" feature, providing brands and agencies with a new traffic entry point to increase exposure and engagement of filed notes. Compared to Potato Chips (Xiaohongshu's paid promotion tool), Content Boosting has a shorter material cycle, does not support audience targeting, and has a spending cap. It is more suitable for boosting and discovering high-quality notes, and can be linked with performance ads for better promotion results. Brands are advised to pay attention and experience it as soon as possible. It is a new way to increase organic reach and drive engagement.

01/04/2026 Logistics Industry Insights
Read More
Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Ecommerce Sellers Face Shoe Sole Patent Lawsuits

Cross-border e-commerce sellers should be aware of the risk of patent infringement related to shoe soles! Recently, some sellers have been sued for imitating shoe sole designs, and their accounts may be frozen. This article reminds sellers to withdraw funds promptly to avoid high settlement fees and provides a detailed analysis of the three types of Amazon patent infringement and methods to avoid them. It emphasizes the importance of conducting thorough checks before launching new products, implementing differentiated designs, and securing patent protection. Compliant operation is key to the long-term development of cross-border e-commerce.

12/30/2025 Customs Knowledge
Read More
Ireland Overhauls Biopharma Tariffs to Spur RD and Trade

Ireland Overhauls Biopharma Tariffs to Spur RD and Trade

Ireland has released a biopharmaceutical tariff adjustment plan aimed at reducing R&D and compliance costs, and strengthening its global competitiveness. The new policy focuses on tax reductions for R&D equipment, adaptation to new EU regulations, incentives for high-value drug exports, and restrictions on low-value-added product exports. This move aims to address challenges such as the impact of new EU regulations and increased global competition. It is expected to promote the quality and efficiency of Ireland's biopharmaceutical industry, optimize the global trade landscape, and inject new impetus into Sino-Irish and EU-Irish pharmaceutical trade.

01/15/2026 Customs Knowledge
Read More
Amazon FBA Sellers Guide to FCL Vs LCL Shipping

Amazon FBA Sellers Guide to FCL Vs LCL Shipping

This article provides an in-depth analysis of the advantages and disadvantages, applicable scenarios, and cost considerations of Full Container Load (FCL) and Less than Container Load (LCL) ocean freight for Amazon FBA first-leg shipping, offering decision-making guidance for cross-border e-commerce sellers. FCL is suitable for large-volume, high-value goods, offering stable transit times but higher entry barriers. LCL is ideal for small to medium-sized shipments, with lower costs but higher risks. Sellers should comprehensively consider shipment volume, cargo type, and cost factors to choose the most suitable option, while paying attention to future trends such as digitalization, customization, and green logistics.

01/15/2026 Logistics Encyclopedia
Read More