Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon Enhances Brand Analytics with Search Data for Sales Boost

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard features Search Catalog Performance and Search Query Performance, empowering sellers to analyze buyer search and purchasing trends. This allows them to optimize product listings and advertising strategies, ultimately driving sales growth. The new tool provides valuable insights into customer behavior, enabling data-driven decisions to improve product visibility and conversion rates within these key international markets. By understanding what customers are searching for and how products are performing, sellers can refine their approach and maximize their potential on Amazon.

01/16/2026 Logistics Industry Insights
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Businesses Adapt to 2025 Air Freight Price Volatility

Businesses Adapt to 2025 Air Freight Price Volatility

This article analyzes the main reasons for international air freight price fluctuations in 2025 and the strategies companies can adopt in response. It emphasizes cost optimization through methods such as cargo consolidation, strategic selection of transportation windows, and intelligent routing, while reinforcing the adaptive capabilities in the dynamics of supply and demand.

08/04/2025 Logistics Industry Insights
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Key Strategies for Crossborder Ecommerce Shipping Success

Key Strategies for Crossborder Ecommerce Shipping Success

This article provides a detailed overview of key points to consider in international express shipping, including documentation preparation, packaging requirements, customs policies, cost control, handling of special items, and selection of courier companies. It aims to assist cross-border e-commerce sellers and foreign trade professionals in ensuring smooth delivery of their shipments.

08/04/2025 Logistics Encyclopedia
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Warehouse Efficiency Sshape Vs Ushape Picking Paths Compared

Warehouse Efficiency Sshape Vs Ushape Picking Paths Compared

This article analyzes the effectiveness of S-shaped versus U-shaped picking paths in warehouse management, discussing their pros and cons along with influencing factors through real cases. It emphasizes the need to consider multiple aspects in path selection, such as path length, operational convenience, and technology application, to optimize picking efficiency.

08/07/2025 Warehousing
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Trade Logistics Expert Shares 16 Years of Industry Insights

Trade Logistics Expert Shares 16 Years of Industry Insights

Sixteen-year experienced freight forwarder wuchenxi shares foreign trade logistics insights, covering key aspects like EXW terms, shipping line booking, customs return, container codes, freight forwarder tiers, survival tips for newcomers, import/export agency, and supplier selection. This guide helps you avoid common pitfalls in foreign trade logistics and enhance your business capabilities.

08/22/2025 Logistics Encyclopedia
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Ebay Expands Growth Strategies in Southeast Asia

Ebay Expands Growth Strategies in Southeast Asia

This article provides an in-depth analysis of best-selling categories in the Southeast Asian eBay market, including home appliances, sporting goods, and electric bicycles. It offers practical strategies such as eBay on-site optimization, paid promotion, social media marketing, and video promotion to help sellers succeed in the Southeast Asian eBay market. The goal is to equip sellers with the knowledge and tools necessary to effectively navigate and thrive in this rapidly growing e-commerce landscape.

01/06/2026 Logistics Encyclopedia
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How To Accurately Choose An Overseas Warehouse Supporting Cross-border E-commerce For Efficient Logistics

How To Accurately Choose An Overseas Warehouse Supporting Cross-border E-commerce For Efficient Logistics

This article discusses the issue of selecting overseas warehouses in cross-border e-commerce. It defines and classifies overseas warehouses while outlining the key factors for selection. Additionally, it analyzes the types of products suitable for shipment and emphasizes the advantages of overseas warehouses in optimizing logistics costs, improving delivery efficiency, and mitigating risks.

07/23/2025 Logistics
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