Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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NYNJ Port Cargo Volumes Drop Amid Retail Inventory Surplus

NYNJ Port Cargo Volumes Drop Amid Retail Inventory Surplus

The Port of New York and New Jersey experienced a 21% year-over-year decrease in cargo volume in August, primarily attributed to retailers working through existing inventory and shifting consumer spending patterns. Despite this decline, the cumulative cargo volume for the first eight months of the year remains higher than the same period in 2019. The port is actively addressing these challenges by upgrading infrastructure, optimizing operational processes, and expanding its range of services. These efforts aim to maintain competitiveness and prepare for future growth.

01/16/2026 Logistics
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Amazon Ads Drive Rapid Product Launch Success

Amazon Ads Drive Rapid Product Launch Success

Amazon advertising during the new product launch phase is crucial for sellers to quickly boost sales. This article provides a replicable advertising matrix construction method, detailing how to go from zero to hundreds of orders through precise traffic acquisition, layered conversion, and data-driven optimization. It emphasizes the importance of Listing optimization and avoiding common pitfalls, helping sellers achieve rapid growth for their new products. The strategy focuses on a structured approach to advertising, ensuring maximum impact and efficient spending during the critical launch period.

01/15/2026 Logistics Industry Insights
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Cloud Migration Boosts Supply Chain Resilience Efficiency

Cloud Migration Boosts Supply Chain Resilience Efficiency

Cloud computing is rapidly penetrating the supply chain management (SCM) field, encouraging businesses to adopt cloud-based software to optimize operations, reduce costs, and improve efficiency. The market size is continuously expanding, with cloud service spending increasing across the board, particularly in European and American markets. Cloud computing blurs the lines between SCM and SCP (Supply Chain Planning) and supports businesses in achieving sustainable development goals. Experts recommend starting small, scaling quickly, and fully leveraging the benefits of cloud computing within the supply chain.

01/19/2026 Logistics Industry Insights
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Logistics Sector Faces Rising Fuel Costs Operational Challenges

Logistics Sector Faces Rising Fuel Costs Operational Challenges

The 20th annual Logistics and Transportation Trends study reveals a 'Bermuda Triangle' challenge facing the logistics industry: rising fuel costs, lack of network resilience, and limited internal visibility. The research analyzes shifts in transportation spending patterns and offers practical recommendations for businesses to address these challenges. These include strengthening fuel price risk management, building flexible supply chain networks, and breaking down internal silos. The study aims to help companies seize opportunities, enhance competitiveness, and achieve sustainable development in the face of evolving logistics landscape.

01/20/2026 Logistics Industry Insights
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US Container Imports Jump Amid Economic Recovery

US Container Imports Jump Amid Economic Recovery

S&P Global data reveals a 13.4% year-over-year increase in US containerized freight imports for September, marking the 13th consecutive month of growth. Strong consumer goods demand is driving this surge, while capital goods growth is slowing. Experts anticipate a stronger market in 2024 compared to 2023, but highlight the importance of monitoring supply chain risks and labor issues. Overall, US import freight volumes are projected to continue their upward trajectory. This sustained growth indicates continued economic activity and consumer spending within the United States.

01/22/2026 Logistics
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Logistics Firms Shift Freight Spend Amid Tech Adoption Push

Logistics Firms Shift Freight Spend Amid Tech Adoption Push

The 33rd Annual State of Logistics Report highlights the impact of shifting freight spending and technology adoption on business competitiveness. The report emphasizes the need for companies to optimize costs, implement differentiation strategies, and actively embrace technologies like AI to address market challenges and achieve sustainable growth. Companies should develop clear technology adoption strategies, cultivate multi-skilled talent, and continuously invest in technology R&D to maintain a leading position in the fierce market competition. This proactive approach is crucial for navigating the evolving logistics landscape.

01/19/2026 Logistics Industry Insights
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US Freight Demand Dips As Service Sector Gains Momentum

US Freight Demand Dips As Service Sector Gains Momentum

The Bank of America Freight Index Q4 report reveals a significant decline in US freight volumes, marking the largest drop in recent years. This is attributed to the recovery of the service sector, inflation, and a cooling housing market. Regional performance varied, with the Western region experiencing the most significant impact. The report highlights the influence of shifting consumer spending patterns on the freight market. It advises businesses to closely monitor macroeconomic trends, optimize supply chains, and embrace technological innovation to navigate these challenges.

01/28/2026 Logistics Industry Insights
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US Rail Freight Sees Mixed Trends Carloads Rise Containers Fall

US Rail Freight Sees Mixed Trends Carloads Rise Containers Fall

Data from the Association of American Railroads shows a divergence in US rail freight volume in late January. Carload traffic increased by 3.3% year-over-year, driven by nonmetallic minerals, coal, and automotive industries. However, container transport decreased by 6.7% year-over-year, potentially due to shifts in consumer spending and supply chain adjustments. Overall freight volume in North America exhibited a similar trend. The increase in carload was enough to offset the container decrease, showing resilience in certain sectors of the rail freight market.

01/28/2026 Logistics
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US Trucking Capacity Swings Amid High Inventories Uncertain Outlook

US Trucking Capacity Swings Amid High Inventories Uncertain Outlook

The American Trucking Associations reported mixed results for the August For-Hire Truck Tonnage Index, showing a month-over-month decrease but a year-over-year increase. This is primarily attributed to high inventory levels, cautious consumer spending, and global economic headwinds. This analysis examines key factors influencing trucking capacity, offers insights into the industry's future outlook, and suggests strategies for businesses to adapt. The article emphasizes the trucking industry's role as a barometer of the U.S. economy, reflecting broader economic trends and challenges.

01/28/2026 Logistics
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