Global Logistics Costs Surge Amid Policy Shifts Demand Volatility

Global Logistics Costs Surge Amid Policy Shifts Demand Volatility

The EPA's reassessment of the 'Clean Truck Plan' intensifies expectations of rising logistics costs. Faced with policy volatility and demand uncertainty, logistics managers must closely monitor policies, optimize supply chains, embrace digitalization, and flexibly adjust strategies to meet challenges and achieve sustainable development. This requires a proactive approach to mitigating policy risks, improving supply chain efficiency, and leveraging technology to navigate the evolving landscape and maintain competitiveness in the face of increasing costs and regulatory changes.

01/07/2026 Logistics
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Logistics Firms Adopt Subscriptions Multicarrier Plans for 2025 Peak Season

Logistics Firms Adopt Subscriptions Multicarrier Plans for 2025 Peak Season

A DHL eCommerce report highlights logistics subscription services and multi-carrier strategies as crucial for e-commerce businesses preparing for the 2025 peak season. Logistics subscriptions help optimize costs and services, while a multi-carrier approach diversifies risk and improves efficiency. The report provides valuable insights for e-commerce companies facing the challenges of peak periods. It emphasizes the importance of leveraging diverse carrier networks to ensure timely deliveries and manage potential disruptions during high-demand periods.

Tiktok Shop Shifts Strategy Now Welcomes Food Merchants

Tiktok Shop Shifts Strategy Now Welcomes Food Merchants

Starting in February, TikTok Shop will implement single-category operations, moving away from being a 'general store'. Food and grocery categories are being selectively opened in five countries including Vietnam. Businesses need to meet specific qualifications and requirements. Refined and specialized operations are now crucial for success on the platform. This shift emphasizes a more focused approach to product offerings and a greater need for expertise within specific categories to thrive in the TikTok Shop marketplace.

Global Brands Compete in Booming Mooncake Market

Global Brands Compete in Booming Mooncake Market

Global mooncake brands employ diverse marketing strategies, ranging from traditional approaches to innovative brand crossovers, resulting in fierce competition. The future requires a return to the fundamentals, emphasizing quality, environmental protection, and sustainable development. Brands must focus on crafting authentic experiences and connecting with consumers on a deeper level, while also minimizing their environmental impact and ensuring ethical sourcing of ingredients. This holistic approach will be crucial for long-term success in the evolving mooncake market.

Amazon Sellers Optimize ACOS for New Product Launches

Amazon Sellers Optimize ACOS for New Product Launches

In the initial stages of launching a new product on Amazon, blindly bidding on expensive, broad keywords can lead to a high ACOS. A recommended strategy involves first using automatic campaigns to identify high-performing keywords. Then, leverage manual campaigns for precise targeting, while maintaining automatic campaigns to continuously discover low-cost traffic. Detailed campaign management and listing relevance are crucial for improving advertising performance. This approach helps to control costs and optimize the effectiveness of new product promotions.

Ebay Sellers Adopt Datadriven Strategies to Boost Sales

Ebay Sellers Adopt Datadriven Strategies to Boost Sales

This article analyzes eBay product selection optimization strategies and operating rules from a data analyst's perspective. It emphasizes data-driven product selection, exploring potential products through category, competitor analysis, and differentiation strategies. It also clarifies eBay's operational red lines, including accurate product categorization, location authenticity, prohibiting external links, and compliant shipping. Continuous monitoring of market trends and user behavior, along with refined operations, are crucial for eBay success. This approach helps sellers identify profitable niches and avoid policy violations.

Amazon Ads Key Strategies for Keyword Optimization

Amazon Ads Key Strategies for Keyword Optimization

This article delves into the refined operational strategies for four types of keywords (new keywords, sporadic keywords, low-volume keywords, and high-volume keywords) generated by Amazon Advertising. It emphasizes adopting different optimization methods based on keyword type, including copywriting layout, Search Term optimization, and phased operation. The goal is to help sellers improve advertising effectiveness and achieve sales growth by strategically managing each keyword category and tailoring their approach to maximize performance and ROI within the Amazon marketplace.

Proven Strategies to Revive Stagnant Amazon Sales

Proven Strategies to Revive Stagnant Amazon Sales

This article unveils a strategy for revitalizing old products on Amazon. By optimizing advertising structures, including manual broad match keywords, automatic campaigns, targeting campaigns, video ads, and display ads, it aims to quickly improve listing rankings and boost sales of existing products. This approach helps sellers stand out during peak seasons by effectively re-engaging customers and driving renewed interest in established items. The focus is on strategic ad adjustments to maximize visibility and conversion rates for older listings.

Google Ads Vs Facebook Ads Choosing the Best for Ecommerce

Google Ads Vs Facebook Ads Choosing the Best for Ecommerce

Cross-border e-commerce sellers often struggle when choosing between Google Ads and Facebook Ads. This article provides an in-depth comparison of the two platforms, analyzing them across five key dimensions: audience size, cost, buyer intent, targeting options, and ad formats. It offers recommendations for suitable scenarios, emphasizing the need to choose based on specific goals and industry characteristics. The article suggests that combining both platforms may be the optimal approach to achieve the best promotional results.

New Coupang Ad Tools Offer Customizable Reporting for ROI

New Coupang Ad Tools Offer Customizable Reporting for ROI

Coupang has launched a custom report feature, allowing sellers to set data according to their needs for secondary analysis, optimize advertising strategies, and improve advertising ROI. This feature provides keyword conversion, product conversion, and customer reach reports. By customizing report metrics, sellers can quickly extract the required data and achieve data-driven advertising optimization. This enables a more targeted and efficient approach to managing Coupang ad campaigns, leading to better performance and increased return on investment.