Snif Disrupts Fragrance Market with Malecentric Approach
Niche fragrance brand Snif has successfully attracted 80% male users with its unconventional positioning. Through differentiated products, a narrative combining science and emotion, a gender-neutral philosophy, balanced pricing, and independent website operation, Snif has broken through in the competitive fragrance market. The Chinese aromatherapy market has great potential, and local brands should seize three major trends: compound efficacy, multi-scene penetration, and personalized positioning, to capture market opportunities.









