Ecommerce Success Requires More Than Just Amazon Ads

Ecommerce Success Requires More Than Just Amazon Ads

Amazon sellers often struggle with advertising, focusing solely on ad data without addressing underlying issues. To overcome this, sellers must move beyond data obsession and adopt a holistic operations perspective. This involves considering factors like product selection, listing optimization, competitive analysis, and pricing strategies. By comprehensively evaluating these elements, sellers can effectively improve advertising performance and drive revenue growth. A broader understanding beyond just advertising metrics is crucial for long-term success on Amazon.

01/16/2026 Logistics Industry Insights
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Banggood Scales Back As Crossborder Ecommerce Market Cools

Banggood Scales Back As Crossborder Ecommerce Market Cools

The partial suspension of Banggood's operations in Guangzhou reflects the severe challenges facing the cross-border e-commerce industry. Due to factors like a deteriorating external environment and weak market demand, many companies are adopting measures such as business contraction and layoffs to survive. To enhance competitiveness and weather the industry downturn, businesses should focus on refined operations, diversified market strategies, strengthened supply chain management, embracing digital transformation, and closely monitoring policy changes.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Focus on ACOS to Boost Ad Profitability

Amazon Sellers Focus on ACOS to Boost Ad Profitability

This article provides an in-depth analysis of the ACOS metric in Amazon Advertising, highlighting its significance and influencing factors. It emphasizes the importance of ACOS optimization for improving store profitability. The article proposes several ACOS optimization strategies, including optimizing ad placement bids, negating ineffective keywords, and leveraging long-tail keywords. The aim is to assist sellers in achieving refined advertising operations on Amazon, effectively controlling advertising costs, and ultimately enhancing profitability.

01/16/2026 Logistics Encyclopedia
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Los Angeles Long Beach Ports Clear Congestion As Supply Chain Improves

Los Angeles Long Beach Ports Clear Congestion As Supply Chain Improves

The Ports of Los Angeles and Long Beach have announced the end of a 25-month backlog of ships. Factors contributing to the resolution include sufficient labor, optimized shipping operations by carriers, and decreased demand. While the congestion has eased, West Coast ports still face challenges such as ongoing labor negotiations and the need to improve supply chain resilience. Continuous improvement is crucial to ensure the smooth flow of global trade through these vital gateways.

01/16/2026 Logistics
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US Retail Sales Show Mixed Trends in February

US Retail Sales Show Mixed Trends in February

February retail sales data released by the U.S. Department of Commerce and the National Retail Federation (NRF) indicate a slowdown in overall retail growth, with varying performance across different sectors. Online sales continue to rise, while categories like apparel experienced declines. Retailers need to closely monitor macroeconomic conditions, optimize product mix, and strengthen online channels to address challenges and seize opportunities. This includes adapting to evolving consumer preferences and potential impacts from broader economic factors.

01/16/2026 Logistics Industry Insights
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Sales Strategies to Break Through Growth Plateaus

Sales Strategies to Break Through Growth Plateaus

Sales are a critical indicator for business operations. This paper delves into sales statistics methods, including sales records, inventory changes, customer orders, and market surveys. It analyzes influencing factors such as market demand, product quality, pricing strategies, and marketing campaigns. The paper proposes strategies to improve sales through market research, optimizing product portfolios, price adjustments, marketing innovation, and enhanced customer service. Businesses should comprehensively improve their sales capabilities to achieve sustainable development.

01/16/2026 Logistics Encyclopedia
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Study Ecommerce Convenience Marred by Delivery Frustrations

Study Ecommerce Convenience Marred by Delivery Frustrations

A recent Descartes study reveals that despite the continued growth of online shopping, customer satisfaction with home delivery is improving slowly, highlighting persistent delivery challenges. The report emphasizes that retailers should focus on consumer demands for cost, speed, and personalized delivery options. Optimizing service processes and addressing these needs is crucial for enhancing the overall shopping experience and improving customer satisfaction in the e-commerce landscape. Retailers must prioritize these factors to remain competitive.

01/15/2026 Logistics Industry Insights
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US Container Imports Fall in September Signaling Economic Slowdown

US Container Imports Fall in September Signaling Economic Slowdown

Descartes reported that U.S. container imports decreased by 8.4% in September compared to August, but are still up 1.9% year-to-date. Imports from China saw a sharp decline, with widespread decreases among major trading partners. East Coast ports gained market share. The data reflects the impact of seasonal factors, trade policy uncertainty, and a slowdown in global demand. The overall trend suggests a complex interplay of economic forces affecting U.S. import activity.

01/15/2026 Logistics
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Chinese Sellers Gain Edge in Amazon Global Marketplace

Chinese Sellers Gain Edge in Amazon Global Marketplace

This article delves into the profit model of Amazon Global Store, revealing the core factors that influence revenue and providing professional advice on high-yield product categories and market selection. Through refined operations and cost control, Chinese sellers are expected to achieve sustainable profitability in the blue ocean of cross-border e-commerce. The analysis focuses on optimizing strategies for product sourcing, pricing, and marketing to maximize returns within the Amazon Global Store ecosystem.

01/15/2026 Logistics Industry Insights
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US Rail Freight Decline Points to Yearend Economic Slowdown

US Rail Freight Decline Points to Yearend Economic Slowdown

Data from the Association of American Railroads indicates that U.S. rail freight and intermodal traffic decreased year-over-year for the week ending December 15th, but cumulative volumes remain slightly up for the year. Detailed data reveals varied performance across different commodity categories, reflecting structural market adjustments. Railroad companies need to pay attention to macroeconomic factors, supply chains, and the energy transition to actively address challenges, embrace change, and achieve sustainable development.

12/19/2025 Logistics
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