Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

Google Pmax Campaigns Face Scrutiny Over Shopping Ad Dominance

If PMAX ad creatives aren't spending, and only the Feed is, does that equal Shopping Ads? This article deeply analyzes the similarities and differences between PMAX ads and traditional Shopping Ads. It explains the audience targeting and placement of PMAX ads, helping you better understand the operational mechanism of PMAX and improve ad performance. It clarifies whether PMAX's reliance on the feed and lack of creative spend is equivalent to a standard shopping campaign, providing insights for optimal campaign management.

01/04/2026 Logistics Encyclopedia
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Guide to Managing Douyin Shop Deposits for Ecommerce Sellers

Guide to Managing Douyin Shop Deposits for Ecommerce Sellers

This article comprehensively analyzes TikTok Shop security deposits, covering the latest standards for both TikTok Shop and creator deposits, payment methods, the impact of insufficient deposits, and a detailed refund process. It helps you clearly understand the deposit rules, avoid operational risks, and smoothly conduct your TikTok e-commerce business. This includes understanding the different types of deposits, how to pay them, and what happens if you don't have enough. The guide also explains how to get your deposit back when you're done.

01/04/2026 Logistics Encyclopedia
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Ebay Guide Fixing Incorrect Shipping Addresses

Ebay Guide Fixing Incorrect Shipping Addresses

What if you fill in the wrong shipping address on eBay? This article details three scenarios for modifying the delivery address on eBay: before placing an order, during checkout, and after payment. It provides corresponding solutions for each situation. The article emphasizes the importance of carefully verifying the address before placing an order to avoid unnecessary losses and complications. It guides users through the process of correcting or updating their address at different stages of the purchasing process on eBay.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Risk Listings Over Search Term Abuse

Amazon Sellers Risk Listings Over Search Term Abuse

This article reveals potential Search Term abuse issues faced by Amazon sellers. It details how to identify 'hidden keyword abuse' by reverse-engineering competitor STs and explains the correct usage of STs. Furthermore, it provides practical tips for determining if a Listing is being traffic throttled. The aim is to help sellers avoid operational risks and improve Listing quality and traffic. It covers identifying abuse, proper usage, and spotting traffic limitations, offering valuable insights for optimizing Amazon listings and mitigating potential penalties.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Guide to Independent Success

Amazon Sellers Guide to Independent Success

This article explores the feasibility and challenges of running an Amazon business independently. It analyzes the pros and cons of full-time and part-time approaches, offering practical advice on product selection, cost control, and partnerships. The aim is to help Amazon sellers better assess their own circumstances and make informed career choices. It provides insights into navigating the complexities of Amazon operations as a solo entrepreneur, empowering individuals to determine if independent Amazon selling aligns with their goals and resources.

12/29/2025 Logistics Industry Insights
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Amazon Ads Strategy Boosts Growth and Efficiency

Amazon Ads Strategy Boosts Growth and Efficiency

This article delves into how Amazon sellers can determine if they are suitable for incrementality at the advertising level, emphasizing the importance of advertising profitability and product order stability as key prerequisites. It provides specific incrementality strategies, including strategy evaluation, potential keyword mining, and architecture supplementation. The goal is to help sellers achieve steady sales growth while controlling ACOS (Advertising Cost of Sales). The article offers practical insights into optimizing advertising spend and maximizing sales performance on the Amazon platform.

12/29/2025 Logistics Encyclopedia
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Ozon Warns Sellers of Unfair Partner Commissions

Ozon Warns Sellers of Unfair Partner Commissions

This article aims to help OZON sellers self-check if their stores have been maliciously bound to a 'Technical Partner' and reveals its commission mechanism. It analyzes the advantages and disadvantages of binding a 'Technical Partner' in detail, providing a practical unbinding guide to help sellers avoid unnecessary losses. The article also reminds new sellers to be wary of 'free' traps, learn resource integration, and improve their store operation capabilities. This guide helps sellers protect their store and optimize their OZON business.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon Sellers Grapple With IPI Limits Ahead of Peak Season

Amazon sellers should be aware of the risk of storage limits if their IPI score falls below 400, especially as peak season approaches. This article analyzes the importance and influencing factors of the IPI score and provides practical tips for improving it. These include reducing excess inventory, fixing stranded inventory, hiding restock recommendations for SKUs not being replenished, and optimizing low sell-through rate SKUs. Sellers should prioritize their IPI score and take effective measures to ensure peak season sales are not affected.

12/30/2025 Logistics Encyclopedia
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Fedex USPS Face Stalemate in Contract Renewal Negotiations

Fedex USPS Face Stalemate in Contract Renewal Negotiations

The FedEx-USPS partnership faces renewal challenges as USPS's cost control strategies impact FedEx's business volume. FedEx is responding by optimizing its network and expanding its e-commerce business. Industry experts believe both parties need to control costs and improve profitability. If the partnership isn't renewed, UPS could be a potential alternative. FedEx's future development faces strategic choices. The renewal hinges on aligning cost structures and ensuring mutual benefit amidst evolving market dynamics and increasing competition in the logistics sector.

01/15/2026 Logistics Industry Insights
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Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

Australian Dollar Hits Multiyear Low Against USD As Bears Dominate

AUD/USD has broken below a key technical support level, with bears controlling the short-term trend. 0.6584 is the last line of defense for bulls; a break below could trigger a deeper correction. A return above 0.6638 would suggest a resumption of the upward trend. Investors should closely monitor these key technical levels and make cautious decisions. The pair is currently under pressure, and further downside is possible if support fails to hold. Trading strategies should consider these potential scenarios.

01/15/2026 Exchange Rate Query
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